Top Ads on OBS Business School

OBS Business School Background Introduction:

Somos la primera escuela de negocios 100% online en español, líder en programas MBA, máster y posgrados de carácter innovador

Facebook is the overlord of social media, and its monthly active users have exceeded 2 billion. In addition, Facebook’s advertising system is developed, whether it is B2B or B2C advertisers, both can get huge benefits on Facebook.

OBS Business School has been advertising and marketing on Facebook for many years. And OBS Business School has placed 351 of ads on the Facebook platform in the last month. In the past few years,OBS Business School has created thousands of ads on Facebook and completed multiple A / B tests. But do you really know what your most successful Facebook ads are? Now I use a spy tool to check.

BigSpy is the best social media ad spy tool. Searching for OBS Business School on BigSpy, we can see that these ads have gained a lot of likes. Now, BigSpy generates a detailed Top ad analysis report for OBS Business School. BigSpy decomposes the data of ads, view the performance of a single ad, and analyzes the Top 3 ads with the best performance from OBS Business School.


1.OBS Business School Top 3 Ads Basic Understanding

   top1  top2  top3
Name  OBS Business School  OBS Business School  OBS Business School
Page Categories  College & University  College & University  College & University
Marketing Objectives Other  Other  Other
ECommerce Softwares  N/A  N/A  N/A

OBS Business School Marketing Objectives Analysis: 

OBS Business School has been operating in College & University for many years. The marketing objectives it uses most when placing Facebook ads are Other, Other, and Other.

Different campaign objectives bring completely different conversion effects. For example, Page Post Engagement can bring more users who like posts at a lower cost. Website Conversion brings accurate customers with conversions, but the ad costs are relatively high. OBS Business School best marketing campaign objective at present is Other. Advertisements mainly choose the appropriate marketing objectives according to different ad purposes.

2.OBS Business School Top 3 Ads Content Display

We all know that Facebook ’s advertising policy is strict, and every ad that goes online needs to be reviewed. What kind of advertising copy is in compliance? What kind of advertising copy is welcomed by users?

  top1 top2 top3
Ad Headline  Maestría en Dirección de Marketing y Gestión Comercial  Maestría en Project Management Maestría Universitaria 
Ad Copy Text  Aprende todas las mejores estrategias para conectar con los clientes de una empresa en el entorno de...  100% online · 14 ediciones · Becas y ayudas disponibles · Solicita más información clicando y r...  Explora y comprende el comportamiento del consumidor en distintos contextos interactivos en OBS Busi...
Link Description  Rellena el formulario y solicita más información sobre esta maestría de OBS Business School. Becas disponibles. Doble titulación con la Universitat de Barcelona.  Maestría para la dirección efectiva de proyectos complejos  N/A
Website Link
Text Word Count 193  127  185
Like 1052  6  9

OBS Business School Top 1 Ad Content Analysis:

Ad title: Text is an extension of the creative. OBS Business School Top 1 ads got 1052 likes. OBS Business School uses a sentence with the finishing touch title: “Maestría en Dirección de Marketing y Gestión Comercial”, point out the main purpose, and sublimate the theme of the advertisement. The power of a sentence is endless.

The text is a supplement to the headline. OBS Business School shared 193 words describing Top 1 ad. In addition, the use of emojis in the text can shorten the distance to the user.

Call-to-Action can promote user’s click behavior and bring the most direct conversion. Currently, the CTA of Top 1 ad is LEARN_MORE.

The main role of the creative is to attract users, and the ad copy is the key factor for conversion. OBS Business School should continue to optimize the ad content.

3.OBS Business School Top 3 Ads Creative Selection

   top1  top2  top3
Creative Type   Image  Image  Image
Ad Time   2020-04-11-2020-06-19  2020-06-11-2020-06-19  2020-06-02-2020-06-17
Landing Page Link

The principle of less is more appropriate for the selection of creatives. In just a few seconds to attract users’ attention, and let users understand the function of your product, these ads produced by OBS Business School are successful.

OBS Business School Creative Analysis: 

OBS Business School placed a Image ad in 2020-04-11-2020-06-19, and got 1052 likes. The size and type of creatives used in different ad positions are different. But using beautiful colors can attract users faster.

4.OBS Business School Top 3 Ads Audience Analysis:

   top1  top2  top3
Country  Peru,El Salvador,Costa Rica...  Ecuador  El Salvador
Language  Spanish  Spanish  Spanish

Different audiences have different demands. Before publishing an ad, you have to ask yourself, do you really know who is your target audience?

Today’s advertising is increasingly pursuing personalization. If you can’t make exquisite advertisements, you must know your audience and attract the most accurate traffic.

OBS Business School has the best conversion in Peru,El Salvador,Costa Rica..., and can advertise more in Peru,El Salvador,Costa Rica... in the future.

In addition, BigSpy can also target the detailed audience of advertisements, including the age distribution, gender ratio, and country of the audience. You can also use BigSpy to track competitors’ audiences.

5.OBS Business School Top 3 Ads Performance Display

   top1  top2  top3
Ad Time  2020-04-11-2020-06-19  2020-06-11-2020-06-19  2020-06-02-2020-06-17
During  70 days  9 days 16 days 
Like  1052  6  9
Share  87  0  2
Comment  31  0  0

Advertising effectiveness is a direct manifestation of advertising. OBS Business School ‘s Top 1 ad received 1052 likes, 87 shares, 31 comments in just 70 days.

Summary: Every detail of the advertisement is important. Actually, several important factors that affect the effectiveness of ads are ad creativity, ad copy, ad audience, and ad costs. Now BigSpy generates a top ads report for OBS Business School, helping OBS Business School to grasp the ad data more clearly.