Top Ads on OBOS

OBOS Background Introduction:

OBOS er et boligbyggelag med over 430 000 medlemmer. Vi bygger framtidens samfunn og oppfyller boligdrømmer.

Facebook is the overlord of social media, and its monthly active users have exceeded 2 billion. In addition, Facebook’s advertising system is developed, whether it is B2B or B2C advertisers, both can get huge benefits on Facebook.

OBOS has been advertising and marketing on Facebook for many years. And OBOS has placed 308 of ads on the Facebook platform in the last month. In the past few years,OBOS has created thousands of ads on Facebook and completed multiple A / B tests. But do you really know what your most successful Facebook ads are? Now I use a spy tool to check.

BigSpy is the best social media ad spy tool. Searching for OBOS on BigSpy, we can see that these ads have gained a lot of likes. Now, BigSpy generates a detailed Top ad analysis report for OBOS. BigSpy decomposes the data of ads, view the performance of a single ad, and analyzes the Top 3 ads with the best performance from OBOS.

BigSpy

1.OBOS Top 3 Ads Basic Understanding

   top1  top2  top3
Name  OBOS  OBOS  OBOS
Page Categories  Organization  Organization  Local Business
Marketing Objectives Other  Other  Other
ECommerce Softwares  N/A  N/A  N/A

OBOS Marketing Objectives Analysis: 

OBOS has been operating in Organization for many years. The marketing objectives it uses most when placing Facebook ads are Other, Other, and Other.

Different campaign objectives bring completely different conversion effects. For example, Page Post Engagement can bring more users who like posts at a lower cost. Website Conversion brings accurate customers with conversions, but the ad costs are relatively high. OBOS best marketing campaign objective at present is Other. Advertisements mainly choose the appropriate marketing objectives according to different ad purposes.

2.OBOS Top 3 Ads Content Display

We all know that Facebook ’s advertising policy is strict, and every ad that goes online needs to be reviewed. What kind of advertising copy is in compliance? What kind of advertising copy is welcomed by users?

  top1 top2 top3
Ad Headline  OBOS  Nytt salgstrinn kommer snart! Kalbakken/Akerli, Christoffer Hellums vei 5 
Ad Copy Text  Kjenner du noen som synes det er null pes å bytte bank? Snart gjør du det.  -  Jeg har gleden av å presentere en velstelt og innflyttingsklar 3-roms leilighet med solrik balkong ...
Link Description  N/A  OBOS.NO/LORENBOTANISKE  Ta kontakt for en trygg rådgiver gjennom hele prosessen!
Website Link  bank.obos.no  www.obos.no  nye.obos.no
CTA  LEARN_MORE  LEARN_MORE  NO_BUTTON
Text Word Count 76  174  174
Like 96  34  0

OBOS Top 1 Ad Content Analysis:

Ad title: Text is an extension of the creative. OBOS Top 1 ads got 96 likes. OBOS uses a sentence with the finishing touch title: “OBOS”, point out the main purpose, and sublimate the theme of the advertisement. The power of a sentence is endless.

The text is a supplement to the headline. OBOS shared 76 words describing Top 1 ad. In addition, the use of emojis in the text can shorten the distance to the user.

Call-to-Action can promote user’s click behavior and bring the most direct conversion. Currently, the CTA of Top 1 ad is LEARN_MORE.

The main role of the creative is to attract users, and the ad copy is the key factor for conversion. OBOS should continue to optimize the ad content.

3.OBOS Top 3 Ads Creative Selection

   top1  top2  top3
Creative Type   Video  Video  Image
Ad Time   2020-05-06-2020-06-18  2020-06-09-2020-06-16  2020-06-14-2020-06-15
Landing Page Link  https://bank.obos.no/privat/slik-bytter-du-bank/  https://www.obos.no/privat/ny-bolig/boligprosjekter/oslo/loren-botaniske?utm_source=facebook&utm_medium=social&utm_campaign=onh3_l%C3%B8renbotaniske_salgsstart&utm_content=teaservideo_p50&fbclid=IwAR3Z2cwZnbodGvayJgkMUiruwkN9CEF8Jh3kjK5ovquD75RngIEpBZjrQAg   https://nye.obos.no/selge-bolig/boliger-til-salgs/christoffer-hellums-vei-5-1

The principle of less is more appropriate for the selection of creatives. In just a few seconds to attract users’ attention, and let users understand the function of your product, these ads produced by OBOS are successful.

OBOS Creative Analysis: 

OBOS placed a Video ad in 2020-05-06-2020-06-18, and got 96 likes. The size and type of creatives used in different ad positions are different. But using beautiful colors can attract users faster.

4.OBOS Top 3 Ads Audience Analysis:

   top1  top2  top3
Country  Norway  N/A  Norway
Language  Portuguese  Portuguese  Norwegian

Different audiences have different demands. Before publishing an ad, you have to ask yourself, do you really know who is your target audience?

Today’s advertising is increasingly pursuing personalization. If you can’t make exquisite advertisements, you must know your audience and attract the most accurate traffic.

OBOS has the best conversion in Norway, and can advertise more in Norway in the future.

In addition, BigSpy can also target the detailed audience of advertisements, including the age distribution, gender ratio, and country of the audience. You can also use BigSpy to track competitors’ audiences.

5.OBOS Top 3 Ads Performance Display

   top1  top2  top3
Ad Time  2020-05-06-2020-06-18  2020-06-09-2020-06-16  2020-06-14-2020-06-15
During  44 days  8 days 2 days 
Like  96  34  0
Share  7  3  0
Comment  16  0  0

Advertising effectiveness is a direct manifestation of advertising. OBOS ‘s Top 1 ad received 96 likes, 7 shares, 16 comments in just 44 days.

Summary: Every detail of the advertisement is important. Actually, several important factors that affect the effectiveness of ads are ad creativity, ad copy, ad audience, and ad costs. Now BigSpy generates a top ads report for OBOS, helping OBOS to grasp the ad data more clearly.