Top Ads on OANDA

OANDA Background Introduction:

OANDA is a trusted provider of forex and CFD trading, exchange rates data and Corporate FX transfers. Losses can exceed investments.

Facebook is the overlord of social media, and its monthly active users have exceeded 2 billion. In addition, Facebook’s advertising system is developed, whether it is B2B or B2C advertisers, both can get huge benefits on Facebook.

OANDA has been advertising and marketing on Facebook for many years. And OANDA has placed 418 of ads on the Facebook platform in the last month. In the past few years,OANDA has created thousands of ads on Facebook and completed multiple A / B tests. But do you really know what your most successful Facebook ads are? Now I use a spy tool to check.

BigSpy is the best social media ad spy tool. Searching for OANDA on BigSpy, we can see that these ads have gained a lot of likes. Now, BigSpy generates a detailed Top ad analysis report for OANDA. BigSpy decomposes the data of ads, view the performance of a single ad, and analyzes the Top 3 ads with the best performance from OANDA.

BigSpy

1.OANDA Top 3 Ads Basic Understanding

   top1  top2  top3
Name  OANDA  OANDA  OANDA
Page Categories  Financial Service  Financial Service  Financial Service
Marketing Objectives Other  Other  Other
ECommerce Softwares  N/A  N/A  N/A

OANDA Marketing Objectives Analysis: 

OANDA has been operating in Financial Service for many years. The marketing objectives it uses most when placing Facebook ads are Other, Other, and Other.

Different campaign objectives bring completely different conversion effects. For example, Page Post Engagement can bring more users who like posts at a lower cost. Website Conversion brings accurate customers with conversions, but the ad costs are relatively high. OANDA best marketing campaign objective at present is Other. Advertisements mainly choose the appropriate marketing objectives according to different ad purposes.

2.OANDA Top 3 Ads Content Display

We all know that Facebook ’s advertising policy is strict, and every ad that goes online needs to be reviewed. What kind of advertising copy is in compliance? What kind of advertising copy is welcomed by users?

  top1 top2 top3
Ad Headline  OANDA Forex Broker  Aussie200 spread from 0.8 Best Retail FX Platform 
Ad Copy Text  Forex broker. Online Trading. fxTrade platform.  Execute automated trading strategies. Most retail client accounts lose money trading leveraged produ...  Analyse market trends with 100+ chart types, overlays & Indicators. Losses can exceed investment.
Link Description  Online Trading  Trade Major Global Indices  FX Week e-FX Awards 2018
Website Link  ad.doubleclick.net  ad.doubleclick.net  ad.doubleclick.net
CTA  LEARN_MORE  LEARN_MORE  LEARN_MORE
Text Word Count 47  104  97
Like 16787  113  7341

OANDA Top 1 Ad Content Analysis:

Ad title: Text is an extension of the creative. OANDA Top 1 ads got 16787 likes. OANDA uses a sentence with the finishing touch title: “OANDA Forex Broker”, point out the main purpose, and sublimate the theme of the advertisement. The power of a sentence is endless.

The text is a supplement to the headline. OANDA shared 47 words describing Top 1 ad. In addition, the use of emojis in the text can shorten the distance to the user.

Call-to-Action can promote user’s click behavior and bring the most direct conversion. Currently, the CTA of Top 1 ad is LEARN_MORE.

The main role of the creative is to attract users, and the ad copy is the key factor for conversion. OANDA should continue to optimize the ad content.

3.OANDA Top 3 Ads Creative Selection

   top1  top2  top3
Creative Type   Image  Image  Video
Ad Time   2019-10-06-2020-06-19  2020-02-25-2020-06-19  2019-12-17-2020-06-19
Landing Page Link  https://www.oanda.com/us-en/trading/  https://ad.doubleclick.net/ddm/trackclk/N980739.3179026EXPERIAN/B23646853.265201414;dc_trk_aid=462209017;dc_trk_cid=128475128;dc_lat=;dc_rdid=;tag_for_child_directed_treatment=;tfua=?fbclid=IwAR302_nd9f_sDyqlD7YZBMMMVoYEoFiXAFFoj6KBltvAwEoJyFT17wZBBaA   https://offers.oanda.com/trading-us/

The principle of less is more appropriate for the selection of creatives. In just a few seconds to attract users’ attention, and let users understand the function of your product, these ads produced by OANDA are successful.

OANDA Creative Analysis: 

OANDA placed a Image ad in 2019-10-06-2020-06-19, and got 16787 likes. The size and type of creatives used in different ad positions are different. But using beautiful colors can attract users faster.

4.OANDA Top 3 Ads Audience Analysis:

   top1  top2  top3
Country  Jordan,Algeria,Oman...  Brunei,Philippines,Netherlands...  Jamaica,Bolivia...
Language  English  Spanish  N/A

Different audiences have different demands. Before publishing an ad, you have to ask yourself, do you really know who is your target audience?

Today’s advertising is increasingly pursuing personalization. If you can’t make exquisite advertisements, you must know your audience and attract the most accurate traffic.

OANDA has the best conversion in Jordan,Algeria,Oman..., and can advertise more in Jordan,Algeria,Oman... in the future.

In addition, BigSpy can also target the detailed audience of advertisements, including the age distribution, gender ratio, and country of the audience. You can also use BigSpy to track competitors’ audiences.

5.OANDA Top 3 Ads Performance Display

   top1  top2  top3
Ad Time  2019-10-06-2020-06-19  2020-02-25-2020-06-19  2019-12-17-2020-06-19
During  258 days  116 days 186 days 
Like  16787  113  7341
Share  250  74  487
Comment  1595  2  926

Advertising effectiveness is a direct manifestation of advertising. OANDA ‘s Top 1 ad received 16787 likes, 250 shares, 1595 comments in just 258 days.

Summary: Every detail of the advertisement is important. Actually, several important factors that affect the effectiveness of ads are ad creativity, ad copy, ad audience, and ad costs. Now BigSpy generates a top ads report for OANDA, helping OANDA to grasp the ad data more clearly.