Top Ads on O2 SK

O2 SK Background Introduction:

Vitajte na oficiálnej stránke O2 Slovakia.

Facebook is the overlord of social media, and its monthly active users have exceeded 2 billion. In addition, Facebook’s advertising system is developed, whether it is B2B or B2C advertisers, both can get huge benefits on Facebook.

O2 SK has been advertising and marketing on Facebook for many years. And O2 SK has placed 166 of ads on the Facebook platform in the last month. In the past few years,O2 SK has created thousands of ads on Facebook and completed multiple A / B tests. But do you really know what your most successful Facebook ads are? Now I use a spy tool to check.

BigSpy is the best social media ad spy tool. Searching for O2 SK on BigSpy, we can see that these ads have gained a lot of likes. Now, BigSpy generates a detailed Top ad analysis report for O2 SK. BigSpy decomposes the data of ads, view the performance of a single ad, and analyzes the Top 3 ads with the best performance from O2 SK.

BigSpy

1.O2 SK Top 3 Ads Basic Understanding

   top1  top2  top3
Name  O2 SK  O2 SK  O2 SK
Page Categories  Magazine  Magazine  Telecommunication Company
Marketing Objectives Other  Other  Other
ECommerce Softwares  N/A  N/A  N/A

O2 SK Marketing Objectives Analysis: 

O2 SK has been operating in Magazine for many years. The marketing objectives it uses most when placing Facebook ads are Other, Other, and Other.

Different campaign objectives bring completely different conversion effects. For example, Page Post Engagement can bring more users who like posts at a lower cost. Website Conversion brings accurate customers with conversions, but the ad costs are relatively high. O2 SK best marketing campaign objective at present is Other. Advertisements mainly choose the appropriate marketing objectives according to different ad purposes.

2.O2 SK Top 3 Ads Content Display

We all know that Facebook ’s advertising policy is strict, and every ad that goes online needs to be reviewed. What kind of advertising copy is in compliance? What kind of advertising copy is welcomed by users?

  top1 top2 top3
Ad Headline  K obľúbeným smartfónom Xiaomi dostanete druhý mobil alebo fitnes náramok  Gažík: Chcem, aby moje deti nezačínali a nekončili deň s mobilom v ruke Vydrží Influencer marketing v dnešnej podobe? Odpovedá Čoje. 
Ad Copy Text   Zišiel by sa nový smartfón viacerým členom rodiny? Alebo uvažujete, či niekomu nespraviť ra...   Stojíte pred rozhodnutím, či svojmu dieťaťu kúpite prvý telefón a zvažujete, ako si nastav...  „Nikto si nekúpil telefón istej značky len preto, že jeho obľúbený youtuber je jej ambasád...
Link Description  Zišiel by sa nový smartfón viacerým členom rodiny? Alebo uvažujete, či niekomu nespraviť radosť fitnes náramkom? Do konca júna máte teraz v O2 k smartfónom Xiaomi Mi Note 10 a Xiaomi Redmi Note 8 Pro  Ako budovať u detí vzťah k technológiám tak, aby sa nestali stredobodom ich života, ako si zorganizovať svoj pracovný čas tak, aby sme si zachovali pocit vnútornej slobody a ako by sa mala správať  N/A
Website Link  soda.o2.sk  soda.o2.sk  soda.o2.sk
CTA      
Text Word Count 255  267  193
Like 88  89  75

O2 SK Top 1 Ad Content Analysis:

Ad title: Text is an extension of the creative. O2 SK Top 1 ads got 88 likes. O2 SK uses a sentence with the finishing touch title: “K obľúbeným smartfónom Xiaomi dostanete druhý mobil alebo fitnes náramok”, point out the main purpose, and sublimate the theme of the advertisement. The power of a sentence is endless.

The text is a supplement to the headline. O2 SK shared 255 words describing Top 1 ad. In addition, the use of emojis in the text can shorten the distance to the user.

Call-to-Action can promote user’s click behavior and bring the most direct conversion. Currently, the CTA of Top 1 ad is .

The main role of the creative is to attract users, and the ad copy is the key factor for conversion. O2 SK should continue to optimize the ad content.

3.O2 SK Top 3 Ads Creative Selection

   top1  top2  top3
Creative Type   Image  Image  Image
Ad Time   2020-06-04-2020-06-17  2020-06-07-2020-06-15  2020-06-12-2020-06-15
Landing Page Link  https://soda.o2.sk/lifetech/k-oblubenym-smartfonom-xiaomi-dostanete-druhy-mobil-alebo-fitnes-naramok/  https://soda.o2.sk/pribehy/rozhovor/ceo-o2-slovakia-peter-gazik-nechcem-aby-technologie-oberali-moje-deti-o-ine-skusenosti/   https://soda.o2.sk/biznis-cat/influencer-marketing-v-dnesnej-podobe-dlho-nevydrzi-hovori-foodbloger-coje/

The principle of less is more appropriate for the selection of creatives. In just a few seconds to attract users’ attention, and let users understand the function of your product, these ads produced by O2 SK are successful.

O2 SK Creative Analysis: 

O2 SK placed a Image ad in 2020-06-04-2020-06-17, and got 88 likes. The size and type of creatives used in different ad positions are different. But using beautiful colors can attract users faster.

4.O2 SK Top 3 Ads Audience Analysis:

   top1  top2  top3
Country  Slovak  Slovak  Slovak
Language  Slovak  Slovak  Slovak

Different audiences have different demands. Before publishing an ad, you have to ask yourself, do you really know who is your target audience?

Today’s advertising is increasingly pursuing personalization. If you can’t make exquisite advertisements, you must know your audience and attract the most accurate traffic.

O2 SK has the best conversion in Slovak, and can advertise more in Slovak in the future.

In addition, BigSpy can also target the detailed audience of advertisements, including the age distribution, gender ratio, and country of the audience. You can also use BigSpy to track competitors’ audiences.

5.O2 SK Top 3 Ads Performance Display

   top1  top2  top3
Ad Time  2020-06-04-2020-06-17  2020-06-07-2020-06-15  2020-06-12-2020-06-15
During  14 days  9 days 4 days 
Like  88  89  75
Share  18  27  2
Comment  24  8  4

Advertising effectiveness is a direct manifestation of advertising. O2 SK ‘s Top 1 ad received 88 likes, 18 shares, 24 comments in just 14 days.

Summary: Every detail of the advertisement is important. Actually, several important factors that affect the effectiveness of ads are ad creativity, ad copy, ad audience, and ad costs. Now BigSpy generates a top ads report for O2 SK, helping O2 SK to grasp the ad data more clearly.