Top Ads on O Boticário
O Boticário Background Introduction:
Seja bem-vindo ao universo O Boticário! Este é mais um espaço para que possamos conversar. Dúvidas? Consulte nosso termo de uso.
Facebook is the overlord of social media, and its monthly active users have exceeded 2 billion. In addition, Facebook’s advertising system is developed, whether it is B2B or B2C advertisers, both can get huge benefits on Facebook.
O Boticário has been advertising and marketing on Facebook for many years. And O Boticário has placed 537 of ads on the Facebook platform in the last month. In the past few years,O Boticário has created thousands of ads on Facebook and completed multiple A / B tests. But do you really know what your most successful Facebook ads are? Now I use a spy tool to check.
BigSpy is the best social media ad spy tool. Searching for O Boticário on BigSpy, we can see that these ads have gained a lot of likes. Now, BigSpy generates a detailed Top ad analysis report for O Boticário. BigSpy decomposes the data of ads, view the performance of a single ad, and analyzes the Top 3 ads with the best performance from O Boticário.
1.O Boticário Top 3 Ads Basic Understanding
|Name||O Boticário||O Boticário||O Boticário|
|Page Categories||Cosmetics Store||Cosmetics Store||Cosmetics Store|
O Boticário Marketing Objectives Analysis:
O Boticário has been operating in Cosmetics Store for many years. The marketing objectives it uses most when placing Facebook ads are Other, Other, and Other.
Different campaign objectives bring completely different conversion effects. For example, Page Post Engagement can bring more users who like posts at a lower cost. Website Conversion brings accurate customers with conversions, but the ad costs are relatively high. O Boticário best marketing campaign objective at present is Other. Advertisements mainly choose the appropriate marketing objectives according to different ad purposes.
2.O Boticário Top 3 Ads Content Display
We all know that Facebook ’s advertising policy is strict, and every ad that goes online needs to be reviewed. What kind of advertising copy is in compliance? What kind of advertising copy is welcomed by users?
|Ad Headline||Encontre um revendedor||Compre pelo site||Vamos festejar juntos?|
|Ad Copy Text||Ficar em casa não pode impedir você de curtir a sua vibe. Dance, brinque, jogue, curta e #PartiuGo...||Ficar em casa não pode impedir você de curtir a sua vibe. Dance, brinque, jogue, curta e #PartiuGo...||Tem live de Dorgival Dantas dia 19/6 e também uma linda homenagem do Boticário ao São João. Assi...|
|Link Description||Produtos à pronta entrega||#PartiuGoodVibes||Chama todo mundo e só vem.|
|Text Word Count||130||130||116|
O Boticário Top 1 Ad Content Analysis：
Ad title: Text is an extension of the creative. O Boticário Top 1 ads got 20393 likes. O Boticário uses a sentence with the finishing touch title: “Encontre um revendedor”, point out the main purpose, and sublimate the theme of the advertisement. The power of a sentence is endless.
The text is a supplement to the headline. O Boticário shared 130 words describing Top 1 ad. In addition, the use of emojis in the text can shorten the distance to the user.
Call-to-Action can promote user’s click behavior and bring the most direct conversion. Currently, the CTA of Top 1 ad is .
The main role of the creative is to attract users, and the ad copy is the key factor for conversion. O Boticário should continue to optimize the ad content.
3.O Boticário Top 3 Ads Creative Selection
The principle of less is more appropriate for the selection of creatives. In just a few seconds to attract users’ attention, and let users understand the function of your product, these ads produced by O Boticário are successful.
O Boticário Creative Analysis:
O Boticário placed a Image ad in 2020-06-15-2020-06-19, and got 20393 likes. The size and type of creatives used in different ad positions are different. But using beautiful colors can attract users faster.
4.O Boticário Top 3 Ads Audience Analysis:
Different audiences have different demands. Before publishing an ad, you have to ask yourself, do you really know who is your target audience?
Today’s advertising is increasingly pursuing personalization. If you can’t make exquisite advertisements, you must know your audience and attract the most accurate traffic.
O Boticário has the best conversion in Brazil, and can advertise more in Brazil in the future.
In addition, BigSpy can also target the detailed audience of advertisements, including the age distribution, gender ratio, and country of the audience. You can also use BigSpy to track competitors’ audiences.
5.O Boticário Top 3 Ads Performance Display
|During||5 days||5 days||4 days|
Advertising effectiveness is a direct manifestation of advertising. O Boticário ‘s Top 1 ad received 20393 likes, 667 shares, 789 comments in just 5 days.
Summary: Every detail of the advertisement is important. Actually, several important factors that affect the effectiveness of ads are ad creativity, ad copy, ad audience, and ad costs. Now BigSpy generates a top ads report for O Boticário, helping O Boticário to grasp the ad data more clearly.