Top Ads on Nykaa

Nykaa Background Introduction:

www.Nykaa.com - Your Beauty. Our Passion. India's premier online destination for all your beauty & wellness products

Facebook is the overlord of social media, and its monthly active users have exceeded 2 billion. In addition, Facebook’s advertising system is developed, whether it is B2B or B2C advertisers, both can get huge benefits on Facebook.

Nykaa has been advertising and marketing on Facebook for many years. And Nykaa has placed 445 of ads on the Facebook platform in the last month. In the past few years,Nykaa has created thousands of ads on Facebook and completed multiple A / B tests. But do you really know what your most successful Facebook ads are? Now I use a spy tool to check.

BigSpy is the best social media ad spy tool. Searching for Nykaa on BigSpy, we can see that these ads have gained a lot of likes. Now, BigSpy generates a detailed Top ad analysis report for Nykaa. BigSpy decomposes the data of ads, view the performance of a single ad, and analyzes the Top 3 ads with the best performance from Nykaa.

BigSpy

1.Nykaa Top 3 Ads Basic Understanding

   top1  top2  top3
Name  Nykaa  Nykaa  Nykaa
Page Categories  Business & Economy Website  Business & Economy Website  Business & Economy Website
Marketing Objectives Other  Other  Other
ECommerce Softwares  N/A  N/A  N/A

Nykaa Marketing Objectives Analysis: 

Nykaa has been operating in Business & Economy Website for many years. The marketing objectives it uses most when placing Facebook ads are Other, Other, and Other.

Different campaign objectives bring completely different conversion effects. For example, Page Post Engagement can bring more users who like posts at a lower cost. Website Conversion brings accurate customers with conversions, but the ad costs are relatively high. Nykaa best marketing campaign objective at present is Other. Advertisements mainly choose the appropriate marketing objectives according to different ad purposes.

2.Nykaa Top 3 Ads Content Display

We all know that Facebook ’s advertising policy is strict, and every ad that goes online needs to be reviewed. What kind of advertising copy is in compliance? What kind of advertising copy is welcomed by users?

  top1 top2 top3
Ad Headline  Nykaa Matte To Last! Liquid Lipstick Collection Set - ||  Maybelline New York Volum Express Hyper Curl Mascara Maybelline New York Volum Express Hyper Curl Mascara 
Ad Copy Text  Nykaa's End Of Season Sale is LIVE! Up to 40% off Nykaa Cosmetics, Maybelline New York, Lakmé & man...  The wait is finally over! Nykaa's EOSS SALE is here ???? Get UPTO 40% off & irreseitable offers on b...  Been eyeing some of these beauties? Shop them now at Nykaa's EOSS Sale at UPTO 40% Off on Makeup, Sk...
Link Description  N/A  N/A  N/A
Website Link  itunes.apple.com  www.nykaa.com  www.nykaa.com
CTA  INSTALL_MOBILE_APP  SHOP_NOW  SHOP_NOW
Text Word Count 174  232  153
Like 1  0  0

Nykaa Top 1 Ad Content Analysis:

Ad title: Text is an extension of the creative. Nykaa Top 1 ads got 1 likes. Nykaa uses a sentence with the finishing touch title: “Nykaa Matte To Last! Liquid Lipstick Collection Set - ||”, point out the main purpose, and sublimate the theme of the advertisement. The power of a sentence is endless.

The text is a supplement to the headline. Nykaa shared 174 words describing Top 1 ad. In addition, the use of emojis in the text can shorten the distance to the user.

Call-to-Action can promote user’s click behavior and bring the most direct conversion. Currently, the CTA of Top 1 ad is INSTALL_MOBILE_APP.

The main role of the creative is to attract users, and the ad copy is the key factor for conversion. Nykaa should continue to optimize the ad content.

3.Nykaa Top 3 Ads Creative Selection

   top1  top2  top3
Creative Type   Carousel  Carousel  Carousel
Ad Time   2020-06-15-2020-06-18  2020-06-15-2020-06-18  2020-06-15-2020-06-18
Landing Page Link  http://itunes.apple.com/app/id1022363908  https://www.nykaa.com/maybelline-new-york-lash-sensational-waterproof-mascara-black/p/535757?ptype=product&skuId=535757&utm_source=Facebook&utm_medium=DPA&utm_campaign=220520_DPA_MassBrands_NonEssentials_120days   https://www.nykaa.com/maybelline-new-york-dramatic-eyes-make-up-essentials-kit/p/780995?ptype=product&skuId=780995&utm_source=Facebook&utm_medium=DPA&utm_campaign=DPA_ViewContent_Lifetime&xtm_forward=utm_source,utm_medium,utm_campaign&xtm_content=6073214622397

The principle of less is more appropriate for the selection of creatives. In just a few seconds to attract users’ attention, and let users understand the function of your product, these ads produced by Nykaa are successful.

Nykaa Creative Analysis: 

Nykaa placed a Carousel ad in 2020-06-15-2020-06-18, and got 1 likes. The size and type of creatives used in different ad positions are different. But using beautiful colors can attract users faster.

4.Nykaa Top 3 Ads Audience Analysis:

   top1  top2  top3
Country  N/A  N/A  N/A
Language  French  English  English

Different audiences have different demands. Before publishing an ad, you have to ask yourself, do you really know who is your target audience?

Today’s advertising is increasingly pursuing personalization. If you can’t make exquisite advertisements, you must know your audience and attract the most accurate traffic.

Nykaa has the best conversion in N/A, and can advertise more in N/A in the future.

In addition, BigSpy can also target the detailed audience of advertisements, including the age distribution, gender ratio, and country of the audience. You can also use BigSpy to track competitors’ audiences.

5.Nykaa Top 3 Ads Performance Display

   top1  top2  top3
Ad Time  2020-06-15-2020-06-18  2020-06-15-2020-06-18  2020-06-15-2020-06-18
During  4 days  4 days 4 days 
Like  1  0  0
Share  2  22  4
Comment  0  0  0

Advertising effectiveness is a direct manifestation of advertising. Nykaa ‘s Top 1 ad received 1 likes, 2 shares, 0 comments in just 4 days.

Summary: Every detail of the advertisement is important. Actually, several important factors that affect the effectiveness of ads are ad creativity, ad copy, ad audience, and ad costs. Now BigSpy generates a top ads report for Nykaa, helping Nykaa to grasp the ad data more clearly.