Top Ads on Nykaa Fashion

Nykaa Fashion Background Introduction:

Facebook is the overlord of social media, and its monthly active users have exceeded 2 billion. In addition, Facebook’s advertising system is developed, whether it is B2B or B2C advertisers, both can get huge benefits on Facebook.

Nykaa Fashion has been advertising and marketing on Facebook for many years. And Nykaa Fashion has placed 58 of ads on the Facebook platform in the last month. In the past few years,Nykaa Fashion has created thousands of ads on Facebook and completed multiple A / B tests. But do you really know what your most successful Facebook ads are? Now I use a spy tool to check.

BigSpy is the best social media ad spy tool. Searching for Nykaa Fashion on BigSpy, we can see that these ads have gained a lot of likes. Now, BigSpy generates a detailed Top ad analysis report for Nykaa Fashion. BigSpy decomposes the data of ads, view the performance of a single ad, and analyzes the Top 3 ads with the best performance from Nykaa Fashion.

BigSpy

1.Nykaa Fashion Top 3 Ads Basic Understanding

   top1  top2  top3
Name  Nykaa Fashion  Nykaa Fashion  Nykaa Fashion
Page Categories  Apparel & Clothing  Apparel & Clothing  Apparel & Clothing
Marketing Objectives Other  Other  Other
ECommerce Softwares  N/A  N/A  N/A

Nykaa Fashion Marketing Objectives Analysis: 

Nykaa Fashion has been operating in Apparel & Clothing for many years. The marketing objectives it uses most when placing Facebook ads are Other, Other, and Other.

Different campaign objectives bring completely different conversion effects. For example, Page Post Engagement can bring more users who like posts at a lower cost. Website Conversion brings accurate customers with conversions, but the ad costs are relatively high. Nykaa Fashion best marketing campaign objective at present is Other. Advertisements mainly choose the appropriate marketing objectives according to different ad purposes.

2.Nykaa Fashion Top 3 Ads Content Display

We all know that Facebook ’s advertising policy is strict, and every ad that goes online needs to be reviewed. What kind of advertising copy is in compliance? What kind of advertising copy is welcomed by users?

  top1 top2 top3
Ad Headline  Nykaa Fashion  Nykaa Fashion Inddus Pink Georgette Ruffle Saree With Unstitched Blouse 
Ad Copy Text  Spring Summer '20 Collection is live! Upto 60% off on 200+ brands ⭐Get extra 5% OFF. Use code APP2...  Cool kurtas, breathable bottoms and stylish suit sets. We're got everything you need to lounge in st...  The Big on Style Sale is here! #BOSS Fill up your shopping bag with these stunning picks you've bee...
Link Description  N/A  N/A  N/A
Website Link  itunes.apple.com  www.nykaafashion.com  www.nykaafashion.com
CTA  INSTALL_MOBILE_APP  SHOP_NOW  SHOP_NOW
Text Word Count 116  271  240
Like 0  277  0

Nykaa Fashion Top 1 Ad Content Analysis:

Ad title: Text is an extension of the creative. Nykaa Fashion Top 1 ads got 0 likes. Nykaa Fashion uses a sentence with the finishing touch title: “Nykaa Fashion”, point out the main purpose, and sublimate the theme of the advertisement. The power of a sentence is endless.

The text is a supplement to the headline. Nykaa Fashion shared 116 words describing Top 1 ad. In addition, the use of emojis in the text can shorten the distance to the user.

Call-to-Action can promote user’s click behavior and bring the most direct conversion. Currently, the CTA of Top 1 ad is INSTALL_MOBILE_APP.

The main role of the creative is to attract users, and the ad copy is the key factor for conversion. Nykaa Fashion should continue to optimize the ad content.

3.Nykaa Fashion Top 3 Ads Creative Selection

   top1  top2  top3
Creative Type   Carousel  Carousel  Carousel
Ad Time   2020-05-21-2020-06-16  2020-05-26-2020-06-14  2020-06-08-2020-06-11
Landing Page Link  https://itunes.apple.com/app/id1439872423  https://www.nykaafashion.com/indianwear/c/4?utm_source=Facebook&utm_medium=Paid&utm_campaign=Conversions+-+View+Content+-+Ethnic+Brand   https://www.nykaafashion.com/charukriti-lemon-yellow-unstitched-blouse-piece-handloom-saree/p/545383?utm_source=Facebook&utm_medium=Paid&utm_campaign=Remarketing+-+Viewed+++A2C+-+Purchase

The principle of less is more appropriate for the selection of creatives. In just a few seconds to attract users’ attention, and let users understand the function of your product, these ads produced by Nykaa Fashion are successful.

Nykaa Fashion Creative Analysis: 

Nykaa Fashion placed a Carousel ad in 2020-05-21-2020-06-16, and got 0 likes. The size and type of creatives used in different ad positions are different. But using beautiful colors can attract users faster.

4.Nykaa Fashion Top 3 Ads Audience Analysis:

   top1  top2  top3
Country  India  India  N/A
Language  Somali  Somali  English

Different audiences have different demands. Before publishing an ad, you have to ask yourself, do you really know who is your target audience?

Today’s advertising is increasingly pursuing personalization. If you can’t make exquisite advertisements, you must know your audience and attract the most accurate traffic.

Nykaa Fashion has the best conversion in India, and can advertise more in India in the future.

In addition, BigSpy can also target the detailed audience of advertisements, including the age distribution, gender ratio, and country of the audience. You can also use BigSpy to track competitors’ audiences.

5.Nykaa Fashion Top 3 Ads Performance Display

   top1  top2  top3
Ad Time  2020-05-21-2020-06-16  2020-05-26-2020-06-14  2020-06-08-2020-06-11
During  27 days  20 days 4 days 
Like  0  277  0
Share  19  7  6
Comment  0  0  0

Advertising effectiveness is a direct manifestation of advertising. Nykaa Fashion ‘s Top 1 ad received 0 likes, 19 shares, 0 comments in just 27 days.

Summary: Every detail of the advertisement is important. Actually, several important factors that affect the effectiveness of ads are ad creativity, ad copy, ad audience, and ad costs. Now BigSpy generates a top ads report for Nykaa Fashion, helping Nykaa Fashion to grasp the ad data more clearly.