Top Ads on Nubank

Nubank Background Introduction:

Você no controle do seu dinheiro. Faça parte dessa revolução: www.nubank.com.br

Facebook is the overlord of social media, and its monthly active users have exceeded 2 billion. In addition, Facebook’s advertising system is developed, whether it is B2B or B2C advertisers, both can get huge benefits on Facebook.

Nubank has been advertising and marketing on Facebook for many years. And Nubank has placed 384 of ads on the Facebook platform in the last month. In the past few years,Nubank has created thousands of ads on Facebook and completed multiple A / B tests. But do you really know what your most successful Facebook ads are? Now I use a spy tool to check.

BigSpy is the best social media ad spy tool. Searching for Nubank on BigSpy, we can see that these ads have gained a lot of likes. Now, BigSpy generates a detailed Top ad analysis report for Nubank. BigSpy decomposes the data of ads, view the performance of a single ad, and analyzes the Top 3 ads with the best performance from Nubank.

BigSpy

1.Nubank Top 3 Ads Basic Understanding

   top1  top2  top3
Name  Nubank  Nubank  Nubank
Page Categories  Financial Service  Financial Service  Financial Service
Marketing Objectives Other  Other  Other
ECommerce Softwares  N/A  N/A  N/A

Nubank Marketing Objectives Analysis: 

Nubank has been operating in Financial Service for many years. The marketing objectives it uses most when placing Facebook ads are Other, Other, and Other.

Different campaign objectives bring completely different conversion effects. For example, Page Post Engagement can bring more users who like posts at a lower cost. Website Conversion brings accurate customers with conversions, but the ad costs are relatively high. Nubank best marketing campaign objective at present is Other. Advertisements mainly choose the appropriate marketing objectives according to different ad purposes.

2.Nubank Top 3 Ads Content Display

We all know that Facebook ’s advertising policy is strict, and every ad that goes online needs to be reviewed. What kind of advertising copy is in compliance? What kind of advertising copy is welcomed by users?

  top1 top2 top3
Ad Headline  Sem anuidade, sem burocracia.  Saiba tudo sobre essa novidade Conta do Nubank 100% digital 
Ad Copy Text  Tudo o que você espera em um cartão de crédito, 100% pelo celular. Baixe o app do Nubank e descub...  É isso mesmo que você leu, pagamentos usando o WhatsApp. Somos a primeira instituição financeir...  Cartão com função débito, transferências gratuitas ilimitadas, pagamento de contas online e mui...
Link Description  Tudo pelo app.  Somos a primeira instituição financeira 100% digital entre a primeira onda de bancos a possibilitar que pagamentos sejam feitos através do WhatsApp no Brasil. Saiba mais sobre a funcionalidade.  Uma conta para os dias de hoje. Controlar e fazer seu dinheiro render não precisa ser complicado. A revolução agora é para todo mundo!
Website Link  nubank.app.link  blog.nubank.com.br  nubank.app.link
CTA  SIGN_UP  LEARN_MORE  SIGN_UP
Text Word Count 222  281  179
Like 2085  2989  316

Nubank Top 1 Ad Content Analysis:

Ad title: Text is an extension of the creative. Nubank Top 1 ads got 2085 likes. Nubank uses a sentence with the finishing touch title: “Sem anuidade, sem burocracia.”, point out the main purpose, and sublimate the theme of the advertisement. The power of a sentence is endless.

The text is a supplement to the headline. Nubank shared 222 words describing Top 1 ad. In addition, the use of emojis in the text can shorten the distance to the user.

Call-to-Action can promote user’s click behavior and bring the most direct conversion. Currently, the CTA of Top 1 ad is SIGN_UP.

The main role of the creative is to attract users, and the ad copy is the key factor for conversion. Nubank should continue to optimize the ad content.

3.Nubank Top 3 Ads Creative Selection

   top1  top2  top3
Creative Type   Video  Image  Image
Ad Time   2020-05-15-2020-06-18  2020-06-16-2020-06-18  2020-06-02-2020-06-07
Landing Page Link  https://nubank.com.br/pedir/nu/?$3p=a_facebook&~ad_id=6187044047732&~ad_name=pm%26pltform%3Dfacebook%26plc%3Dfeed%26sz%3D1080x1920%26cline%3Dpedir_usar_amar%26lp%3Dmp%26dt%3D2020-04-08%26key%3D228%26fmt%3D.mp4&~ad_set_id=6162969779332&~ad_set_name=FD_LL_LUSA_LTV_5&~campaign=LF_MP_CONVERSION_AON_LUSA&~campaign_id=6162969324932&utm_source=fb&utm_placement=Facebook_Mobile_Feed&utm_campaign=LF_MP_CONVERSION_AON_LUSA&utm_term=FD_LL_LUSA_LTV_5&utm_content=pm%26pltform%3Dfacebook%26plc%3Dfeed%26sz%3D1080x1920%26cline%3Dpedir_usar_amar%26lp%3Dmp%26dt%3D2020-04-08%26key%3D228%26fmt%3D.mp4&utm_medium=cpa&ad_set_id=6162969779332&ad_id=6187044047732&campaign_id=6162969324932&_branch_match_id=802276589462587845  https://blog.nubank.com.br/pagamentos-no-whatsapp-nubank/?utm_source=fb&utm_placement=Facebook_Mobile_Feed&utm_campaign=MF_NUCONTA_ENGAGEMENT_WHATSAPPPAY_LAUNCH&utm_term=IM_CLIENTS_EARLYADOPTERS_ACTIVE_20200616&utm_content=WHATSAPPPAY_LAUNCH_EARLY_ADOPTERS_RELEASE_FEED_BLOG&utm_medium=cpa&ad_set_id=6198303937532&ad_id=6198307143732&campaign_id=6198303936932&fbclid=IwAR3jRRKfotahZdgoOys33jAQ-vTfRohNwTHOIIWEOFMyxlFeCirqs_zEaZM   https://nubank.com.br/conta/?$3p=a_facebook&~ad_id=%7B%7Bad.id%7D%7D&~ad_name=%7B%7Bad.name%7D%7D&~ad_set_id=%7B%7Badset.id%7D%7D&~ad_set_name=%7B%7Badset.name%7D%7D&~campaign=%7B%7Bcampaign.name%7D%7D&~campaign_id=%7B%7Bcampaign.id%7D%7D&utm_source=%7B%7Bsite_source_name%7D%7D&utm_placement=%7B%7Bplacement%7D%7D&utm_campaign=%7B%7Bcampaign.name%7D%7D&utm_term=%7B%7Badset.name%7D%7D&utm_content=%7B%7Bad.name%7D%7D&utm_medium=cpa&ad_set_id=%7B%7Badset.id%7D%7D&ad_id=%7B%7Bad.id%7D%7D&campaign_id=%7B%7Bcampaign.id%7D%7D&_branch_match_id=798353699677155336

The principle of less is more appropriate for the selection of creatives. In just a few seconds to attract users’ attention, and let users understand the function of your product, these ads produced by Nubank are successful.

Nubank Creative Analysis: 

Nubank placed a Video ad in 2020-05-15-2020-06-18, and got 2085 likes. The size and type of creatives used in different ad positions are different. But using beautiful colors can attract users faster.

4.Nubank Top 3 Ads Audience Analysis:

   top1  top2  top3
Country  Brazil  N/A  Brazil
Language  Portuguese  Portuguese  Portuguese

Different audiences have different demands. Before publishing an ad, you have to ask yourself, do you really know who is your target audience?

Today’s advertising is increasingly pursuing personalization. If you can’t make exquisite advertisements, you must know your audience and attract the most accurate traffic.

Nubank has the best conversion in Brazil, and can advertise more in Brazil in the future.

In addition, BigSpy can also target the detailed audience of advertisements, including the age distribution, gender ratio, and country of the audience. You can also use BigSpy to track competitors’ audiences.

5.Nubank Top 3 Ads Performance Display

   top1  top2  top3
Ad Time  2020-05-15-2020-06-18  2020-06-16-2020-06-18  2020-06-02-2020-06-07
During  35 days  3 days 6 days 
Like  2085  2989  316
Share  98  139  15
Comment  184  224  50

Advertising effectiveness is a direct manifestation of advertising. Nubank ‘s Top 1 ad received 2085 likes, 98 shares, 184 comments in just 35 days.

Summary: Every detail of the advertisement is important. Actually, several important factors that affect the effectiveness of ads are ad creativity, ad copy, ad audience, and ad costs. Now BigSpy generates a top ads report for Nubank, helping Nubank to grasp the ad data more clearly.