Top Ads on NowThis

NowThis Background Introduction:

All the videos you need to stay on the news.

Facebook is the overlord of social media, and its monthly active users have exceeded 2 billion. In addition, Facebook’s advertising system is developed, whether it is B2B or B2C advertisers, both can get huge benefits on Facebook.

NowThis has been advertising and marketing on Facebook for many years. And NowThis has placed 129 of ads on the Facebook platform in the last month. In the past few years,NowThis has created thousands of ads on Facebook and completed multiple A / B tests. But do you really know what your most successful Facebook ads are? Now I use a spy tool to check.

BigSpy is the best social media ad spy tool. Searching for NowThis on BigSpy, we can see that these ads have gained a lot of likes. Now, BigSpy generates a detailed Top ad analysis report for NowThis. BigSpy decomposes the data of ads, view the performance of a single ad, and analyzes the Top 3 ads with the best performance from NowThis.


1.NowThis Top 3 Ads Basic Understanding

   top1  top2  top3
Name  NowThis  NowThis  NowThis
Page Categories  News & Media Website  News & Media Website  News & Media Website
Marketing Objectives Other  Other  Other
ECommerce Softwares  N/A  N/A  N/A

NowThis Marketing Objectives Analysis: 

NowThis has been operating in News & Media Website for many years. The marketing objectives it uses most when placing Facebook ads are Other, Other, and Other.

Different campaign objectives bring completely different conversion effects. For example, Page Post Engagement can bring more users who like posts at a lower cost. Website Conversion brings accurate customers with conversions, but the ad costs are relatively high. NowThis best marketing campaign objective at present is Other. Advertisements mainly choose the appropriate marketing objectives according to different ad purposes.

2.NowThis Top 3 Ads Content Display

We all know that Facebook ’s advertising policy is strict, and every ad that goes online needs to be reviewed. What kind of advertising copy is in compliance? What kind of advertising copy is welcomed by users?

  top1 top2 top3
Ad Headline  Wrongful Conviction with Jason Flom  Wrongful Conviction with Jason Flom NowThis 
Ad Copy Text  E2 - Rob Will’s Claim of Innocence  Hear 8 true stories of people who've been wronged by the justice system and had to fight to prove th...  Here’s how one company put employees and community first during unsure times
Link Description  ‘I truly am innocent’ — Rob Will has been on death row for almost 20 years for a murder he says he didn’t commit. From the physical evidence backing his claim to intimidation at trial, we’re exploring his wrongful conviction and continued fight for justice  N/A  N/A
Website Link
Text Word Count 36  114  78
Like 3770  7012  3355

NowThis Top 1 Ad Content Analysis:

Ad title: Text is an extension of the creative. NowThis Top 1 ads got 3770 likes. NowThis uses a sentence with the finishing touch title: “Wrongful Conviction with Jason Flom”, point out the main purpose, and sublimate the theme of the advertisement. The power of a sentence is endless.

The text is a supplement to the headline. NowThis shared 36 words describing Top 1 ad. In addition, the use of emojis in the text can shorten the distance to the user.

Call-to-Action can promote user’s click behavior and bring the most direct conversion. Currently, the CTA of Top 1 ad is WATCH_MORE.

The main role of the creative is to attract users, and the ad copy is the key factor for conversion. NowThis should continue to optimize the ad content.

3.NowThis Top 3 Ads Creative Selection

   top1  top2  top3
Creative Type   Video  Video  Video
Ad Time   2020-06-15-2020-06-19  2020-05-28-2020-06-03  2020-05-13-2020-05-30
Landing Page Link

The principle of less is more appropriate for the selection of creatives. In just a few seconds to attract users’ attention, and let users understand the function of your product, these ads produced by NowThis are successful.

NowThis Creative Analysis: 

NowThis placed a Video ad in 2020-06-15-2020-06-19, and got 3770 likes. The size and type of creatives used in different ad positions are different. But using beautiful colors can attract users faster.

4.NowThis Top 3 Ads Audience Analysis:

   top1  top2  top3
Country  United States  United States  Costa Rica,United Kingdom
Language  English  English  English

Different audiences have different demands. Before publishing an ad, you have to ask yourself, do you really know who is your target audience?

Today’s advertising is increasingly pursuing personalization. If you can’t make exquisite advertisements, you must know your audience and attract the most accurate traffic.

NowThis has the best conversion in United States, and can advertise more in United States in the future.

In addition, BigSpy can also target the detailed audience of advertisements, including the age distribution, gender ratio, and country of the audience. You can also use BigSpy to track competitors’ audiences.

5.NowThis Top 3 Ads Performance Display

   top1  top2  top3
Ad Time  2020-06-15-2020-06-19  2020-05-28-2020-06-03  2020-05-13-2020-05-30
During  5 days  7 days 18 days 
Like  3770  7012  3355
Share  2165  8047  579
Comment  513  846  32

Advertising effectiveness is a direct manifestation of advertising. NowThis ‘s Top 1 ad received 3770 likes, 2165 shares, 513 comments in just 5 days.

Summary: Every detail of the advertisement is important. Actually, several important factors that affect the effectiveness of ads are ad creativity, ad copy, ad audience, and ad costs. Now BigSpy generates a top ads report for NowThis, helping NowThis to grasp the ad data more clearly.