Top Ads on NovelCat

NovelCat Background Introduction:

Facebook is the overlord of social media, and its monthly active users have exceeded 2 billion. In addition, Facebook’s advertising system is developed, whether it is B2B or B2C advertisers, both can get huge benefits on Facebook.

NovelCat has been advertising and marketing on Facebook for many years. And NovelCat has placed 2151 of ads on the Facebook platform in the last month. In the past few years,NovelCat has created thousands of ads on Facebook and completed multiple A / B tests. But do you really know what your most successful Facebook ads are? Now I use a spy tool to check.

BigSpy is the best social media ad spy tool. Searching for NovelCat on BigSpy, we can see that these ads have gained a lot of likes. Now, BigSpy generates a detailed Top ad analysis report for NovelCat. BigSpy decomposes the data of ads, view the performance of a single ad, and analyzes the Top 3 ads with the best performance from NovelCat.


1.NovelCat Top 3 Ads Basic Understanding

   top1  top2  top3
Name  NovelCat  NovelCat  NovelCat
Page Categories  Book  Book  Book
Marketing Objectives Other  Other  Other
ECommerce Softwares  N/A  N/A  N/A

NovelCat Marketing Objectives Analysis: 

NovelCat has been operating in Book for many years. The marketing objectives it uses most when placing Facebook ads are Other, Other, and Other.

Different campaign objectives bring completely different conversion effects. For example, Page Post Engagement can bring more users who like posts at a lower cost. Website Conversion brings accurate customers with conversions, but the ad costs are relatively high. NovelCat best marketing campaign objective at present is Other. Advertisements mainly choose the appropriate marketing objectives according to different ad purposes.

2.NovelCat Top 3 Ads Content Display

We all know that Facebook ’s advertising policy is strict, and every ad that goes online needs to be reviewed. What kind of advertising copy is in compliance? What kind of advertising copy is welcomed by users?

  top1 top2 top3
Ad Headline  What would you do first, if you suddenly became the richest in the world?  The man who had a flash marriage with her was the richest man in Asia! I am an ordinary student, while my wife is the hottest lecturer in our university. 
Ad Copy Text  "Um... Wifey... I don't have any money." "Look at yourself, you look like a disgusting beggar. Take ...  "Karen Daly, this is my bank card, and the password is 131224, you can use it to buy anything necess...  "Um... Wifey... I don't have any money." "Look at yourself, you look like a disgusting beggar. Take ...
Link Description  N/A  N/A  N/A
Website Link
Text Word Count 4104  4102  4104
Like 14  2003  1

NovelCat Top 1 Ad Content Analysis:

Ad title: Text is an extension of the creative. NovelCat Top 1 ads got 14 likes. NovelCat uses a sentence with the finishing touch title: “What would you do first, if you suddenly became the richest in the world?”, point out the main purpose, and sublimate the theme of the advertisement. The power of a sentence is endless.

The text is a supplement to the headline. NovelCat shared 4104 words describing Top 1 ad. In addition, the use of emojis in the text can shorten the distance to the user.

Call-to-Action can promote user’s click behavior and bring the most direct conversion. Currently, the CTA of Top 1 ad is LEARN_MORE.

The main role of the creative is to attract users, and the ad copy is the key factor for conversion. NovelCat should continue to optimize the ad content.

3.NovelCat Top 3 Ads Creative Selection

   top1  top2  top3
Creative Type   Image  Image  Image
Ad Time   2020-06-07-2020-06-19  2020-05-21-2020-06-19  2020-06-03-2020-06-19
Landing Page Link

The principle of less is more appropriate for the selection of creatives. In just a few seconds to attract users’ attention, and let users understand the function of your product, these ads produced by NovelCat are successful.

NovelCat Creative Analysis: 

NovelCat placed a Image ad in 2020-06-07-2020-06-19, and got 14 likes. The size and type of creatives used in different ad positions are different. But using beautiful colors can attract users faster.

4.NovelCat Top 3 Ads Audience Analysis:

   top1  top2  top3
Country  Philippines,Kenya  Philippines  Philippines
Language  English  English  English

Different audiences have different demands. Before publishing an ad, you have to ask yourself, do you really know who is your target audience?

Today’s advertising is increasingly pursuing personalization. If you can’t make exquisite advertisements, you must know your audience and attract the most accurate traffic.

NovelCat has the best conversion in Philippines,Kenya, and can advertise more in Philippines,Kenya in the future.

In addition, BigSpy can also target the detailed audience of advertisements, including the age distribution, gender ratio, and country of the audience. You can also use BigSpy to track competitors’ audiences.

5.NovelCat Top 3 Ads Performance Display

   top1  top2  top3
Ad Time  2020-06-07-2020-06-19  2020-05-21-2020-06-19  2020-06-03-2020-06-19
During  13 days  30 days 17 days 
Like  14  2003  1
Share  30  55  21
Comment  3  82  4

Advertising effectiveness is a direct manifestation of advertising. NovelCat ‘s Top 1 ad received 14 likes, 30 shares, 3 comments in just 13 days.

Summary: Every detail of the advertisement is important. Actually, several important factors that affect the effectiveness of ads are ad creativity, ad copy, ad audience, and ad costs. Now BigSpy generates a top ads report for NovelCat, helping NovelCat to grasp the ad data more clearly.