Top Ads on Notino

Notino Background Introduction:

Najväčšia sieť internetových parfumérii v strednej Európe. Originálne parfémy svetových značiek.Naša infolinka 02 321 444 64.

Facebook is the overlord of social media, and its monthly active users have exceeded 2 billion. In addition, Facebook’s advertising system is developed, whether it is B2B or B2C advertisers, both can get huge benefits on Facebook.

Notino has been advertising and marketing on Facebook for many years. And Notino has placed 590 of ads on the Facebook platform in the last month. In the past few years,Notino has created thousands of ads on Facebook and completed multiple A / B tests. But do you really know what your most successful Facebook ads are? Now I use a spy tool to check.

BigSpy is the best social media ad spy tool. Searching for Notino on BigSpy, we can see that these ads have gained a lot of likes. Now, BigSpy generates a detailed Top ad analysis report for Notino. BigSpy decomposes the data of ads, view the performance of a single ad, and analyzes the Top 3 ads with the best performance from Notino.

BigSpy

1.Notino Top 3 Ads Basic Understanding

   top1  top2  top3
Name  Notino  Notino  Notino
Page Categories  Cosmetics Store  Cosmetics Store  Health/Beauty
Marketing Objectives Other  Other  Other
ECommerce Softwares  N/A  N/A  N/A

Notino Marketing Objectives Analysis: 

Notino has been operating in Cosmetics Store for many years. The marketing objectives it uses most when placing Facebook ads are Other, Other, and Other.

Different campaign objectives bring completely different conversion effects. For example, Page Post Engagement can bring more users who like posts at a lower cost. Website Conversion brings accurate customers with conversions, but the ad costs are relatively high. Notino best marketing campaign objective at present is Other. Advertisements mainly choose the appropriate marketing objectives according to different ad purposes.

2.Notino Top 3 Ads Content Display

We all know that Facebook ’s advertising policy is strict, and every ad that goes online needs to be reviewed. What kind of advertising copy is in compliance? What kind of advertising copy is welcomed by users?

  top1 top2 top3
Ad Headline  Gucci Guilty  Notino Notino 
Ad Copy Text  A szabadságot megtestesítő #ForeverGuilty sorozat most folytatódik a Gucci Beauty legújabb Gucc...  Czas przygotować się na lato! ☀️ Kup produkty marek Armani, Lancôme, Biotherm i Yves Saint La...  A sosit timpul să vă pregătiți de vară! ☀️ Cumpărați produse din brandurile selectate Arm...
Link Description  N/A  N/A  N/A
Website Link  www.notino.hu  www.notino.pl  www.notino.ro
CTA  SHOP_NOW  SHOP_NOW  SHOP_NOW
Text Word Count 208  294  333
Like 157  43  132

Notino Top 1 Ad Content Analysis:

Ad title: Text is an extension of the creative. Notino Top 1 ads got 157 likes. Notino uses a sentence with the finishing touch title: “Gucci Guilty”, point out the main purpose, and sublimate the theme of the advertisement. The power of a sentence is endless.

The text is a supplement to the headline. Notino shared 208 words describing Top 1 ad. In addition, the use of emojis in the text can shorten the distance to the user.

Call-to-Action can promote user’s click behavior and bring the most direct conversion. Currently, the CTA of Top 1 ad is SHOP_NOW.

The main role of the creative is to attract users, and the ad copy is the key factor for conversion. Notino should continue to optimize the ad content.

3.Notino Top 3 Ads Creative Selection

   top1  top2  top3
Creative Type   Video  Carousel  Carousel
Ad Time   2020-06-03-2020-06-21  2020-06-16-2020-06-20  2020-06-16-2020-06-20
Landing Page Link  https://www.notino.hu/gucci/guilty-pour-homme-eau-de-parfum-uraknak/?utm_source=facebook&utm_medium=social&utm_campaign=gucci-guilty%7C18070026&utm_content=gucci-guilty  https://www.notino.pl/?fbclid=IwAR0xtGXNaMgGA7-sgY4m7q_B3Lqg7OLGKfpc6o5QIWLVMj7IIrDBOSiyL8U   https://www.notino.ro/

The principle of less is more appropriate for the selection of creatives. In just a few seconds to attract users’ attention, and let users understand the function of your product, these ads produced by Notino are successful.

Notino Creative Analysis: 

Notino placed a Video ad in 2020-06-03-2020-06-21, and got 157 likes. The size and type of creatives used in different ad positions are different. But using beautiful colors can attract users faster.

4.Notino Top 3 Ads Audience Analysis:

   top1  top2  top3
Country  Hungary,Azerbaijan,Romania  Poland  Romania
Language  Italian  English  English

Different audiences have different demands. Before publishing an ad, you have to ask yourself, do you really know who is your target audience?

Today’s advertising is increasingly pursuing personalization. If you can’t make exquisite advertisements, you must know your audience and attract the most accurate traffic.

Notino has the best conversion in Hungary,Azerbaijan,Romania, and can advertise more in Hungary,Azerbaijan,Romania in the future.

In addition, BigSpy can also target the detailed audience of advertisements, including the age distribution, gender ratio, and country of the audience. You can also use BigSpy to track competitors’ audiences.

5.Notino Top 3 Ads Performance Display

   top1  top2  top3
Ad Time  2020-06-03-2020-06-21  2020-06-16-2020-06-20  2020-06-16-2020-06-20
During  19 days  5 days 5 days 
Like  157  43  132
Share  4  2  2
Comment  2  0  1

Advertising effectiveness is a direct manifestation of advertising. Notino ‘s Top 1 ad received 157 likes, 4 shares, 2 comments in just 19 days.

Summary: Every detail of the advertisement is important. Actually, several important factors that affect the effectiveness of ads are ad creativity, ad copy, ad audience, and ad costs. Now BigSpy generates a top ads report for Notino, helping Notino to grasp the ad data more clearly.