Top Ads on Northwell Health

Northwell Health Background Introduction:

We are 66,000 people working to change healthcare for the better.

Facebook is the overlord of social media, and its monthly active users have exceeded 2 billion. In addition, Facebook’s advertising system is developed, whether it is B2B or B2C advertisers, both can get huge benefits on Facebook.

Northwell Health has been advertising and marketing on Facebook for many years. And Northwell Health has placed 119 of ads on the Facebook platform in the last month. In the past few years,Northwell Health has created thousands of ads on Facebook and completed multiple A / B tests. But do you really know what your most successful Facebook ads are? Now I use a spy tool to check.

BigSpy is the best social media ad spy tool. Searching for Northwell Health on BigSpy, we can see that these ads have gained a lot of likes. Now, BigSpy generates a detailed Top ad analysis report for Northwell Health. BigSpy decomposes the data of ads, view the performance of a single ad, and analyzes the Top 3 ads with the best performance from Northwell Health.

BigSpy

1.Northwell Health Top 3 Ads Basic Understanding

   top1  top2  top3
Name  Northwell Health  Northwell Health  Northwell Health
Page Categories  Pediatrician  Pediatrician  Hospital
Marketing Objectives Other  Other  Other
ECommerce Softwares  N/A  N/A  N/A

Northwell Health Marketing Objectives Analysis: 

Northwell Health has been operating in Pediatrician for many years. The marketing objectives it uses most when placing Facebook ads are Other, Other, and Other.

Different campaign objectives bring completely different conversion effects. For example, Page Post Engagement can bring more users who like posts at a lower cost. Website Conversion brings accurate customers with conversions, but the ad costs are relatively high. Northwell Health best marketing campaign objective at present is Other. Advertisements mainly choose the appropriate marketing objectives according to different ad purposes.

2.Northwell Health Top 3 Ads Content Display

We all know that Facebook ’s advertising policy is strict, and every ad that goes online needs to be reviewed. What kind of advertising copy is in compliance? What kind of advertising copy is welcomed by users?

  top1 top2 top3
Ad Headline  Stay Informed  Stay Informed Smart safety precautions 
Ad Copy Text  What should parents know about Pediatric Multi-System Inflammatory Syndrome? Dr. James Schneider add...  What should parents know about Pediatric Multi-System Inflammatory Syndrome? Dr. James Schneider add...  New protections include properly spaced chairs, plexiglass dividers at front desks and hand sanitize...
Link Description  N/A  N/A  N/A
Website Link  childrenshospital.northwell.edu  www.northwell.edu  www.northwell.edu
CTA  LEARN_MORE  LEARN_MORE  LEARN_MORE
Text Word Count 126  126  111
Like 744  744  67

Northwell Health Top 1 Ad Content Analysis:

Ad title: Text is an extension of the creative. Northwell Health Top 1 ads got 744 likes. Northwell Health uses a sentence with the finishing touch title: “Stay Informed”, point out the main purpose, and sublimate the theme of the advertisement. The power of a sentence is endless.

The text is a supplement to the headline. Northwell Health shared 126 words describing Top 1 ad. In addition, the use of emojis in the text can shorten the distance to the user.

Call-to-Action can promote user’s click behavior and bring the most direct conversion. Currently, the CTA of Top 1 ad is LEARN_MORE.

The main role of the creative is to attract users, and the ad copy is the key factor for conversion. Northwell Health should continue to optimize the ad content.

3.Northwell Health Top 3 Ads Creative Selection

   top1  top2  top3
Creative Type   Video  Video  Image
Ad Time   2020-06-04-2020-06-19  2020-05-21-2020-06-19  2020-06-04-2020-06-18
Landing Page Link  https://childrenshospital.northwell.edu/?utm_source=facebook&utm_medium=paid&utm_campaign=information_is_healthy&utm_content=ccmc_live&fbclid=IwAR0JW-UmKpXMLl0pTLH5l1K4zII8Wb8dwNx3urav3rq4Hb2XiCE2hut-NUs  https://www.northwell.edu/coronavirus-covid-19/frequently-asked-questions?utm_source=facebook&utm_medium=paid&utm_campaign=information_is_healthy&utm_content=ccmc_live   https://www.northwell.edu/coronavirus-covid-19/safe-care?utm_source=facebook&utm_medium=paid&utm_campaign=safe_care&utm_content=waiting_rooms

The principle of less is more appropriate for the selection of creatives. In just a few seconds to attract users’ attention, and let users understand the function of your product, these ads produced by Northwell Health are successful.

Northwell Health Creative Analysis: 

Northwell Health placed a Video ad in 2020-06-04-2020-06-19, and got 744 likes. The size and type of creatives used in different ad positions are different. But using beautiful colors can attract users faster.

4.Northwell Health Top 3 Ads Audience Analysis:

   top1  top2  top3
Country  Malawi  Dominican  Venezuela,United States
Language  English  English  English

Different audiences have different demands. Before publishing an ad, you have to ask yourself, do you really know who is your target audience?

Today’s advertising is increasingly pursuing personalization. If you can’t make exquisite advertisements, you must know your audience and attract the most accurate traffic.

Northwell Health has the best conversion in Malawi, and can advertise more in Malawi in the future.

In addition, BigSpy can also target the detailed audience of advertisements, including the age distribution, gender ratio, and country of the audience. You can also use BigSpy to track competitors’ audiences.

5.Northwell Health Top 3 Ads Performance Display

   top1  top2  top3
Ad Time  2020-06-04-2020-06-19  2020-05-21-2020-06-19  2020-06-04-2020-06-18
During  16 days  30 days 15 days 
Like  744  744  67
Share  354  353  0
Comment  43  43  4

Advertising effectiveness is a direct manifestation of advertising. Northwell Health ‘s Top 1 ad received 744 likes, 354 shares, 43 comments in just 16 days.

Summary: Every detail of the advertisement is important. Actually, several important factors that affect the effectiveness of ads are ad creativity, ad copy, ad audience, and ad costs. Now BigSpy generates a top ads report for Northwell Health, helping Northwell Health to grasp the ad data more clearly.