Top Ads on Northern Lights Candles

Northern Lights Candles Background Introduction:

Northern Lights Candles, manufacturer of hundreds of innovative, high quality scented and designer candles.

Facebook is the overlord of social media, and its monthly active users have exceeded 2 billion. In addition, Facebook’s advertising system is developed, whether it is B2B or B2C advertisers, both can get huge benefits on Facebook.

Northern Lights Candles has been advertising and marketing on Facebook for many years. And Northern Lights Candles has placed 63 of ads on the Facebook platform in the last month. In the past few years,Northern Lights Candles has created thousands of ads on Facebook and completed multiple A / B tests. But do you really know what your most successful Facebook ads are? Now I use a spy tool to check.

BigSpy is the best social media ad spy tool. Searching for Northern Lights Candles on BigSpy, we can see that these ads have gained a lot of likes. Now, BigSpy generates a detailed Top ad analysis report for Northern Lights Candles. BigSpy decomposes the data of ads, view the performance of a single ad, and analyzes the Top 3 ads with the best performance from Northern Lights Candles.

BigSpy

1.Northern Lights Candles Top 3 Ads Basic Understanding

   top1  top2  top3
Name  Northern Lights Candles  Northern Lights Candles  Northern Lights Candles
Page Categories  Shopping & Retail  Shopping & Retail  Shopping & Retail
Marketing Objectives Other  Other  Other
ECommerce Softwares  shopify  shopify  shopify

Northern Lights Candles Marketing Objectives Analysis: 

Northern Lights Candles has been operating in Shopping & Retail for many years. The marketing objectives it uses most when placing Facebook ads are Other, Other, and Other.

Different campaign objectives bring completely different conversion effects. For example, Page Post Engagement can bring more users who like posts at a lower cost. Website Conversion brings accurate customers with conversions, but the ad costs are relatively high. Northern Lights Candles best marketing campaign objective at present is Other. Advertisements mainly choose the appropriate marketing objectives according to different ad purposes.

2.Northern Lights Candles Top 3 Ads Content Display

We all know that Facebook ’s advertising policy is strict, and every ad that goes online needs to be reviewed. What kind of advertising copy is in compliance? What kind of advertising copy is welcomed by users?

  top1 top2 top3
Ad Headline  Meditation Candles  Meditation Candles Premium Mini Tapers 
Ad Copy Text  no setting  no setting  no setting
Link Description  Signature Wax Painted Candles  Signature Wax Painted Candles  4pc Ivory Pack
Website Link  northernlightscandles.com  northernlightscandles.com  northernlightscandles.com
CTA  SHOP_NOW  SHOP_NOW  SHOP_NOW
Text Word Count 0  0  0
Like 0  0  0

Northern Lights Candles Top 1 Ad Content Analysis:

Ad title: Text is an extension of the creative. Northern Lights Candles Top 1 ads got 0 likes. Northern Lights Candles uses a sentence with the finishing touch title: “Meditation Candles”, point out the main purpose, and sublimate the theme of the advertisement. The power of a sentence is endless.

The text is a supplement to the headline. Northern Lights Candles shared 0 words describing Top 1 ad. In addition, the use of emojis in the text can shorten the distance to the user.

Call-to-Action can promote user’s click behavior and bring the most direct conversion. Currently, the CTA of Top 1 ad is SHOP_NOW.

The main role of the creative is to attract users, and the ad copy is the key factor for conversion. Northern Lights Candles should continue to optimize the ad content.

3.Northern Lights Candles Top 3 Ads Creative Selection

   top1  top2  top3
Creative Type   Image  Image  Image
Ad Time   2020-02-13-2020-06-15  2020-02-13-2020-06-15  2020-02-13-2020-06-15
Landing Page Link  https://northernlightscandles.com/collections/meditation  https://northernlightscandles.com/collections/meditation   https://northernlightscandles.com/products/4-mini-tapers-4pk-ivory

The principle of less is more appropriate for the selection of creatives. In just a few seconds to attract users’ attention, and let users understand the function of your product, these ads produced by Northern Lights Candles are successful.

Northern Lights Candles Creative Analysis: 

Northern Lights Candles placed a Image ad in 2020-02-13-2020-06-15, and got 0 likes. The size and type of creatives used in different ad positions are different. But using beautiful colors can attract users faster.

4.Northern Lights Candles Top 3 Ads Audience Analysis:

   top1  top2  top3
Country  United States  United States  United States
Language  English  English  English

Different audiences have different demands. Before publishing an ad, you have to ask yourself, do you really know who is your target audience?

Today’s advertising is increasingly pursuing personalization. If you can’t make exquisite advertisements, you must know your audience and attract the most accurate traffic.

Northern Lights Candles has the best conversion in United States, and can advertise more in United States in the future.

In addition, BigSpy can also target the detailed audience of advertisements, including the age distribution, gender ratio, and country of the audience. You can also use BigSpy to track competitors’ audiences.

5.Northern Lights Candles Top 3 Ads Performance Display

   top1  top2  top3
Ad Time  2020-02-13-2020-06-15  2020-02-13-2020-06-15  2020-02-13-2020-06-15
During  124 days  124 days 124 days 
Like  0  0  0
Share  0  0  0
Comment  0  0  0

Advertising effectiveness is a direct manifestation of advertising. Northern Lights Candles ‘s Top 1 ad received 0 likes, 0 shares, 0 comments in just 124 days.

Summary: Every detail of the advertisement is important. Actually, several important factors that affect the effectiveness of ads are ad creativity, ad copy, ad audience, and ad costs. Now BigSpy generates a top ads report for Northern Lights Candles, helping Northern Lights Candles to grasp the ad data more clearly.