Top Ads on Northcentral University

Northcentral University Background Introduction:

Northcentral University is an online, graduate university providing accessible, high-quality education to professionals around the world. www.ncu.edu

Facebook is the overlord of social media, and its monthly active users have exceeded 2 billion. In addition, Facebook’s advertising system is developed, whether it is B2B or B2C advertisers, both can get huge benefits on Facebook.

Northcentral University has been advertising and marketing on Facebook for many years. And Northcentral University has placed 165 of ads on the Facebook platform in the last month. In the past few years,Northcentral University has created thousands of ads on Facebook and completed multiple A / B tests. But do you really know what your most successful Facebook ads are? Now I use a spy tool to check.

BigSpy is the best social media ad spy tool. Searching for Northcentral University on BigSpy, we can see that these ads have gained a lot of likes. Now, BigSpy generates a detailed Top ad analysis report for Northcentral University. BigSpy decomposes the data of ads, view the performance of a single ad, and analyzes the Top 3 ads with the best performance from Northcentral University.

BigSpy

1.Northcentral University Top 3 Ads Basic Understanding

   top1  top2  top3
Name  Northcentral University  Northcentral University  Northcentral University
Page Categories  College & University  College & University  College & University
Marketing Objectives Other  Other  Other
ECommerce Softwares  N/A  N/A  N/A

Northcentral University Marketing Objectives Analysis: 

Northcentral University has been operating in College & University for many years. The marketing objectives it uses most when placing Facebook ads are Other, Other, and Other.

Different campaign objectives bring completely different conversion effects. For example, Page Post Engagement can bring more users who like posts at a lower cost. Website Conversion brings accurate customers with conversions, but the ad costs are relatively high. Northcentral University best marketing campaign objective at present is Other. Advertisements mainly choose the appropriate marketing objectives according to different ad purposes.

2.Northcentral University Top 3 Ads Content Display

We all know that Facebook ’s advertising policy is strict, and every ad that goes online needs to be reviewed. What kind of advertising copy is in compliance? What kind of advertising copy is welcomed by users?

  top1 top2 top3
Ad Headline  Scholarship Available Now  Full-Tuition Scholarship 100% Doctoral Faculty 
Ad Copy Text  Advance your career and impact your community by earning your master's or doctorate at NCU—100% on...  NCU wants to make your education investment achievable. Learn more about our scholarship opportuniti...  Could a master's or doctorate help you explore new ventures in your field? NCU is offering 5 scholar...
Link Description  No GRE/GMAT. No residency.  100% Online. No GMAT/GRE.  Available through June 29
Website Link  info.ncu.edu  info.ncu.edu  info.ncu.edu
CTA  LEARN_MORE  LEARN_MORE  LEARN_MORE
Text Word Count 116  103  116
Like 1111  933  167

Northcentral University Top 1 Ad Content Analysis:

Ad title: Text is an extension of the creative. Northcentral University Top 1 ads got 1111 likes. Northcentral University uses a sentence with the finishing touch title: “Scholarship Available Now”, point out the main purpose, and sublimate the theme of the advertisement. The power of a sentence is endless.

The text is a supplement to the headline. Northcentral University shared 116 words describing Top 1 ad. In addition, the use of emojis in the text can shorten the distance to the user.

Call-to-Action can promote user’s click behavior and bring the most direct conversion. Currently, the CTA of Top 1 ad is LEARN_MORE.

The main role of the creative is to attract users, and the ad copy is the key factor for conversion. Northcentral University should continue to optimize the ad content.

3.Northcentral University Top 3 Ads Creative Selection

   top1  top2  top3
Creative Type   Image  Video  Video
Ad Time   2020-03-05-2020-06-20  2020-03-30-2020-06-20  2020-05-21-2020-06-20
Landing Page Link  https://info.ncu.edu/onlinedegree2soc/?adkey=NUSFCBSCHGEN2020&defad1=scholarship-broad-evergreen&defad2=static&defad3=23844169805630199-23844302018140199-sil_f_andrea_grad_text_v2_20200225&utm_source=facebook&utm_medium=social&utm_campaign=Scholarships+-+Conversions  https://info.ncu.edu/scholarshipsoc/?utm_source=facebook&utm_medium=social-ads&adkey=NUSFCBSCHGEN2020   https://info.ncu.edu/scholarshipsoc/?utm_source=facebook&utm_medium=social-ads&adkey=NUSFCBJUN2020&utm_campaign=ncu_scholarship_fb_nat&utm_content=scholarship_brand_lal_3_doctoral_20200526%7C23844297598960199%7C23844805330800199%7C23844805330910199&utm_term=vid_g_15s_commencement_v2_20200526&fbclid=IwAR1N_1D8WfPNccFf3YN5nsSsKIewwak-ZRWLn2cw7lc6nxKdFSvR3YJwJus

The principle of less is more appropriate for the selection of creatives. In just a few seconds to attract users’ attention, and let users understand the function of your product, these ads produced by Northcentral University are successful.

Northcentral University Creative Analysis: 

Northcentral University placed a Image ad in 2020-03-05-2020-06-20, and got 1111 likes. The size and type of creatives used in different ad positions are different. But using beautiful colors can attract users faster.

4.Northcentral University Top 3 Ads Audience Analysis:

   top1  top2  top3
Country  United States,India,Nigeria...  Morocco,Benin,Thailand...  United States
Language  Portuguese  German  English

Different audiences have different demands. Before publishing an ad, you have to ask yourself, do you really know who is your target audience?

Today’s advertising is increasingly pursuing personalization. If you can’t make exquisite advertisements, you must know your audience and attract the most accurate traffic.

Northcentral University has the best conversion in United States,India,Nigeria..., and can advertise more in United States,India,Nigeria... in the future.

In addition, BigSpy can also target the detailed audience of advertisements, including the age distribution, gender ratio, and country of the audience. You can also use BigSpy to track competitors’ audiences.

5.Northcentral University Top 3 Ads Performance Display

   top1  top2  top3
Ad Time  2020-03-05-2020-06-20  2020-03-30-2020-06-20  2020-05-21-2020-06-20
During  108 days  83 days 31 days 
Like  1111  933  167
Share  268  327  29
Comment  74  101  2

Advertising effectiveness is a direct manifestation of advertising. Northcentral University ‘s Top 1 ad received 1111 likes, 268 shares, 74 comments in just 108 days.

Summary: Every detail of the advertisement is important. Actually, several important factors that affect the effectiveness of ads are ad creativity, ad copy, ad audience, and ad costs. Now BigSpy generates a top ads report for Northcentral University, helping Northcentral University to grasp the ad data more clearly.