Top Ads on Nordic Business Forum

Nordic Business Forum Background Introduction:

The annual Nordic Business Forum in Helsinki is attended by more than 7,500 Top Executives and World Class speakers.

Facebook is the overlord of social media, and its monthly active users have exceeded 2 billion. In addition, Facebook’s advertising system is developed, whether it is B2B or B2C advertisers, both can get huge benefits on Facebook.

Nordic Business Forum has been advertising and marketing on Facebook for many years. And Nordic Business Forum has placed 81 of ads on the Facebook platform in the last month. In the past few years,Nordic Business Forum has created thousands of ads on Facebook and completed multiple A / B tests. But do you really know what your most successful Facebook ads are? Now I use a spy tool to check.

BigSpy is the best social media ad spy tool. Searching for Nordic Business Forum on BigSpy, we can see that these ads have gained a lot of likes. Now, BigSpy generates a detailed Top ad analysis report for Nordic Business Forum. BigSpy decomposes the data of ads, view the performance of a single ad, and analyzes the Top 3 ads with the best performance from Nordic Business Forum.

BigSpy

1.Nordic Business Forum Top 3 Ads Basic Understanding

   top1  top2  top3
Name  Nordic Business Forum  Nordic Business Forum  Nordic Business Forum
Page Categories  Event  Event  Event
Marketing Objectives Other  Other  Other
ECommerce Softwares  N/A  N/A  N/A

Nordic Business Forum Marketing Objectives Analysis: 

Nordic Business Forum has been operating in Event for many years. The marketing objectives it uses most when placing Facebook ads are Other, Other, and Other.

Different campaign objectives bring completely different conversion effects. For example, Page Post Engagement can bring more users who like posts at a lower cost. Website Conversion brings accurate customers with conversions, but the ad costs are relatively high. Nordic Business Forum best marketing campaign objective at present is Other. Advertisements mainly choose the appropriate marketing objectives according to different ad purposes.

2.Nordic Business Forum Top 3 Ads Content Display

We all know that Facebook ’s advertising policy is strict, and every ad that goes online needs to be reviewed. What kind of advertising copy is in compliance? What kind of advertising copy is welcomed by users?

  top1 top2 top3
Ad Headline  Event Starts Today!  Event Starts Tomorrow! Get Your Pass Today 
Ad Copy Text  Today is the day! Get ready to learn, develop yourself and bring your business to the next level.  Extend your network and build valuable connections to help your business overcome the crisis.  Secure your Nordic Business Forum Online Event pass today and save up to 66% from the regular price
Link Description  3pm EEST | 2pm CEST | 8am EDT  Save your spot now!  4 Speakers - 5,000 expected guests to network with
Website Link  www.nbforum.com  www.nbforum.com  www.nbforum.com
CTA  BOOK_TRAVEL  BOOK_TRAVEL  BOOK_TRAVEL
Text Word Count 98  93  99
Like 4  0  1

Nordic Business Forum Top 1 Ad Content Analysis:

Ad title: Text is an extension of the creative. Nordic Business Forum Top 1 ads got 4 likes. Nordic Business Forum uses a sentence with the finishing touch title: “Event Starts Today!”, point out the main purpose, and sublimate the theme of the advertisement. The power of a sentence is endless.

The text is a supplement to the headline. Nordic Business Forum shared 98 words describing Top 1 ad. In addition, the use of emojis in the text can shorten the distance to the user.

Call-to-Action can promote user’s click behavior and bring the most direct conversion. Currently, the CTA of Top 1 ad is BOOK_TRAVEL.

The main role of the creative is to attract users, and the ad copy is the key factor for conversion. Nordic Business Forum should continue to optimize the ad content.

3.Nordic Business Forum Top 3 Ads Creative Selection

   top1  top2  top3
Creative Type   Image  Image  Image
Ad Time   2020-05-25-2020-05-27  2020-05-24-2020-05-26  2020-05-19-2020-05-22
Landing Page Link  https://www.nbforum.com/online-event/  https://www.nbforum.com/online-event/   https://www.nbforum.com/online-event/?fbclid=IwAR3vnZ693rpXmLC6PNHPYt2z_C61ybtJK4qKoMoF3CUPLiOq-XLAIvCzZb8

The principle of less is more appropriate for the selection of creatives. In just a few seconds to attract users’ attention, and let users understand the function of your product, these ads produced by Nordic Business Forum are successful.

Nordic Business Forum Creative Analysis: 

Nordic Business Forum placed a Image ad in 2020-05-25-2020-05-27, and got 4 likes. The size and type of creatives used in different ad positions are different. But using beautiful colors can attract users faster.

4.Nordic Business Forum Top 3 Ads Audience Analysis:

   top1  top2  top3
Country  Latvia  N/A  N/A
Language  Portuguese  English  English

Different audiences have different demands. Before publishing an ad, you have to ask yourself, do you really know who is your target audience?

Today’s advertising is increasingly pursuing personalization. If you can’t make exquisite advertisements, you must know your audience and attract the most accurate traffic.

Nordic Business Forum has the best conversion in Latvia, and can advertise more in Latvia in the future.

In addition, BigSpy can also target the detailed audience of advertisements, including the age distribution, gender ratio, and country of the audience. You can also use BigSpy to track competitors’ audiences.

5.Nordic Business Forum Top 3 Ads Performance Display

   top1  top2  top3
Ad Time  2020-05-25-2020-05-27  2020-05-24-2020-05-26  2020-05-19-2020-05-22
During  3 days  3 days 4 days 
Like  4  0  1
Share  1  0  1
Comment  0  0  0

Advertising effectiveness is a direct manifestation of advertising. Nordic Business Forum ‘s Top 1 ad received 4 likes, 1 shares, 0 comments in just 3 days.

Summary: Every detail of the advertisement is important. Actually, several important factors that affect the effectiveness of ads are ad creativity, ad copy, ad audience, and ad costs. Now BigSpy generates a top ads report for Nordic Business Forum, helping Nordic Business Forum to grasp the ad data more clearly.