Top Ads on NordVPN

NordVPN Background Introduction:

NordVPN is your secure gateway to the Internet. If you want to take control of your network and have 100% private access to the Internet, you are at the right place. Enjoy Internet freedom and anonymity with our VPN service.

Facebook is the overlord of social media, and its monthly active users have exceeded 2 billion. In addition, Facebook’s advertising system is developed, whether it is B2B or B2C advertisers, both can get huge benefits on Facebook.

NordVPN has been advertising and marketing on Facebook for many years. And NordVPN has placed 176 of ads on the Facebook platform in the last month. In the past few years,NordVPN has created thousands of ads on Facebook and completed multiple A / B tests. But do you really know what your most successful Facebook ads are? Now I use a spy tool to check.

BigSpy is the best social media ad spy tool. Searching for NordVPN on BigSpy, we can see that these ads have gained a lot of likes. Now, BigSpy generates a detailed Top ad analysis report for NordVPN. BigSpy decomposes the data of ads, view the performance of a single ad, and analyzes the Top 3 ads with the best performance from NordVPN.


1.NordVPN Top 3 Ads Basic Understanding

   top1  top2  top3
Name  NordVPN  NordVPN  NordVPN
Page Categories  Information Technology Company  Information Technology Company  Information Technology Company
Marketing Objectives Other  Other  Other
ECommerce Softwares  N/A  N/A  N/A

NordVPN Marketing Objectives Analysis: 

NordVPN has been operating in Information Technology Company for many years. The marketing objectives it uses most when placing Facebook ads are Other, Other, and Other.

Different campaign objectives bring completely different conversion effects. For example, Page Post Engagement can bring more users who like posts at a lower cost. Website Conversion brings accurate customers with conversions, but the ad costs are relatively high. NordVPN best marketing campaign objective at present is Other. Advertisements mainly choose the appropriate marketing objectives according to different ad purposes.

2.NordVPN Top 3 Ads Content Display

We all know that Facebook ’s advertising policy is strict, and every ad that goes online needs to be reviewed. What kind of advertising copy is in compliance? What kind of advertising copy is welcomed by users?

  top1 top2 top3
Ad Headline  Powerful remote access  Powerful remote access Make your business safer 
Ad Copy Text  Access, test, and target new global markets safely with NordVPN Teams. Connect to shared servers aro...  Access, test, and target new global markets safely with NordVPN Teams. Connect to shared servers aro...  Secure data traffic and devices on your network in minutes. Powerful encryption and access to dedica...
Link Description  Access global network servers  Access global network servers  Powerful enterprise solutions
Website Link
Text Word Count 211  211  218
Like 9  4  3

NordVPN Top 1 Ad Content Analysis:

Ad title: Text is an extension of the creative. NordVPN Top 1 ads got 9 likes. NordVPN uses a sentence with the finishing touch title: “Powerful remote access”, point out the main purpose, and sublimate the theme of the advertisement. The power of a sentence is endless.

The text is a supplement to the headline. NordVPN shared 211 words describing Top 1 ad. In addition, the use of emojis in the text can shorten the distance to the user.

Call-to-Action can promote user’s click behavior and bring the most direct conversion. Currently, the CTA of Top 1 ad is SIGN_UP.

The main role of the creative is to attract users, and the ad copy is the key factor for conversion. NordVPN should continue to optimize the ad content.

3.NordVPN Top 3 Ads Creative Selection

   top1  top2  top3
Creative Type   Image  Image  Image
Ad Time   2020-05-07-2020-06-16  2020-05-07-2020-06-16  2020-05-11-2020-06-11
Landing Page Link,MSG,SRC&fbclid=IwAR3nJwaxQU-M0XrmkISp870gsMtWYARrd9ZsAdY34juGwxDkvv7d3QyRXzo,MSG,SRC&fbclid=IwAR3y-z7YHO9CSJUPzUw2FfbgenxRAsbg-A6LRuMEWTI9JnzIKztucokC9lU

The principle of less is more appropriate for the selection of creatives. In just a few seconds to attract users’ attention, and let users understand the function of your product, these ads produced by NordVPN are successful.

NordVPN Creative Analysis: 

NordVPN placed a Image ad in 2020-05-07-2020-06-16, and got 9 likes. The size and type of creatives used in different ad positions are different. But using beautiful colors can attract users faster.

4.NordVPN Top 3 Ads Audience Analysis:

   top1  top2  top3
Country  N/A  N/A  N/A
Language  English  English  English

Different audiences have different demands. Before publishing an ad, you have to ask yourself, do you really know who is your target audience?

Today’s advertising is increasingly pursuing personalization. If you can’t make exquisite advertisements, you must know your audience and attract the most accurate traffic.

NordVPN has the best conversion in N/A, and can advertise more in N/A in the future.

In addition, BigSpy can also target the detailed audience of advertisements, including the age distribution, gender ratio, and country of the audience. You can also use BigSpy to track competitors’ audiences.

5.NordVPN Top 3 Ads Performance Display

   top1  top2  top3
Ad Time  2020-05-07-2020-06-16  2020-05-07-2020-06-16  2020-05-11-2020-06-11
During  41 days  41 days 32 days 
Like  9  4  3
Share  3  0  0
Comment  0  0  0

Advertising effectiveness is a direct manifestation of advertising. NordVPN ‘s Top 1 ad received 9 likes, 3 shares, 0 comments in just 41 days.

Summary: Every detail of the advertisement is important. Actually, several important factors that affect the effectiveness of ads are ad creativity, ad copy, ad audience, and ad costs. Now BigSpy generates a top ads report for NordVPN, helping NordVPN to grasp the ad data more clearly.