Top Ads on Noom
Noom Background Introduction:
Facebook is the overlord of social media, and its monthly active users have exceeded 2 billion. In addition, Facebook’s advertising system is developed, whether it is B2B or B2C advertisers, both can get huge benefits on Facebook.
Noom has been advertising and marketing on Facebook for many years. And Noom has placed 644 of ads on the Facebook platform in the last month. In the past few years,Noom has created thousands of ads on Facebook and completed multiple A / B tests. But do you really know what your most successful Facebook ads are? Now I use a spy tool to check.
BigSpy is the best social media ad spy tool. Searching for Noom on BigSpy, we can see that these ads have gained a lot of likes. Now, BigSpy generates a detailed Top ad analysis report for Noom. BigSpy decomposes the data of ads, view the performance of a single ad, and analyzes the Top 3 ads with the best performance from Noom.
1.Noom Top 3 Ads Basic Understanding
|Page Categories||Food Consultant||Other||Other|
Noom Marketing Objectives Analysis:
Noom has been operating in Food Consultant for many years. The marketing objectives it uses most when placing Facebook ads are Other, Other, and Other.
Different campaign objectives bring completely different conversion effects. For example, Page Post Engagement can bring more users who like posts at a lower cost. Website Conversion brings accurate customers with conversions, but the ad costs are relatively high. Noom best marketing campaign objective at present is Other. Advertisements mainly choose the appropriate marketing objectives according to different ad purposes.
2.Noom Top 3 Ads Content Display
We all know that Facebook ’s advertising policy is strict, and every ad that goes online needs to be reviewed. What kind of advertising copy is in compliance? What kind of advertising copy is welcomed by users?
|Ad Headline||Noom is a new way to lose weight||Leaf Skimmer Net Vacuum||Leaf Skimmer Net Vacuum|
|Ad Copy Text||A 4-month program with Noom costs about the same as a new pair of shoes. Don't you think that's wort...||no setting||no setting|
|Link Description||Join 45 million+ regular people learning to push past plateaus and tame temptations without starving or stressing out. Noom's 16-week course gives you the behavior change tools to forgive, practice, and (finally) stick to plan.||N/A||N/A|
|Text Word Count||172||0||0|
Noom Top 1 Ad Content Analysis：
Ad title: Text is an extension of the creative. Noom Top 1 ads got 10187 likes. Noom uses a sentence with the finishing touch title: “Noom is a new way to lose weight”, point out the main purpose, and sublimate the theme of the advertisement. The power of a sentence is endless.
The text is a supplement to the headline. Noom shared 172 words describing Top 1 ad. In addition, the use of emojis in the text can shorten the distance to the user.
Call-to-Action can promote user’s click behavior and bring the most direct conversion. Currently, the CTA of Top 1 ad is LEARN_MORE.
The main role of the creative is to attract users, and the ad copy is the key factor for conversion. Noom should continue to optimize the ad content.
3.Noom Top 3 Ads Creative Selection
|Landing Page Link||https://www.noom.com/programs/health-weight/exsf01||https://cookienoom.com/products/leaf-skimmer-net-vacuum||https://cookienoom.com/products/leaf-skimmer-net-vacuum|
The principle of less is more appropriate for the selection of creatives. In just a few seconds to attract users’ attention, and let users understand the function of your product, these ads produced by Noom are successful.
Noom Creative Analysis:
Noom placed a Video ad in 2020-03-02-2020-06-20, and got 10187 likes. The size and type of creatives used in different ad positions are different. But using beautiful colors can attract users faster.
4.Noom Top 3 Ads Audience Analysis:
Different audiences have different demands. Before publishing an ad, you have to ask yourself, do you really know who is your target audience?
Today’s advertising is increasingly pursuing personalization. If you can’t make exquisite advertisements, you must know your audience and attract the most accurate traffic.
Noom has the best conversion in United States, and can advertise more in United States in the future.
In addition, BigSpy can also target the detailed audience of advertisements, including the age distribution, gender ratio, and country of the audience. You can also use BigSpy to track competitors’ audiences.
5.Noom Top 3 Ads Performance Display
|During||111 days||2 days||2 days|
Advertising effectiveness is a direct manifestation of advertising. Noom ‘s Top 1 ad received 10187 likes, 1380 shares, 2147 comments in just 111 days.
Summary: Every detail of the advertisement is important. Actually, several important factors that affect the effectiveness of ads are ad creativity, ad copy, ad audience, and ad costs. Now BigSpy generates a top ads report for Noom, helping Noom to grasp the ad data more clearly.