Top Ads on NomNomNow

NomNomNow Background Introduction:

Fresh, healthy pet food delivered right to your door. Our food is made with love in the San Francisco Bay Area and delivered to families across the continental United States.

Facebook is the overlord of social media, and its monthly active users have exceeded 2 billion. In addition, Facebook’s advertising system is developed, whether it is B2B or B2C advertisers, both can get huge benefits on Facebook.

NomNomNow has been advertising and marketing on Facebook for many years. And NomNomNow has placed 57 of ads on the Facebook platform in the last month. In the past few years,NomNomNow has created thousands of ads on Facebook and completed multiple A / B tests. But do you really know what your most successful Facebook ads are? Now I use a spy tool to check.

BigSpy is the best social media ad spy tool. Searching for NomNomNow on BigSpy, we can see that these ads have gained a lot of likes. Now, BigSpy generates a detailed Top ad analysis report for NomNomNow. BigSpy decomposes the data of ads, view the performance of a single ad, and analyzes the Top 3 ads with the best performance from NomNomNow.

BigSpy

1.NomNomNow Top 3 Ads Basic Understanding

   top1  top2  top3
Name  NomNomNow  NomNomNow  NomNomNow
Page Categories  Pet Supplies  Pet Supplies  Pet Supplies
Marketing Objectives Other  Other  Other
ECommerce Softwares  N/A  N/A  N/A

NomNomNow Marketing Objectives Analysis: 

NomNomNow has been operating in Pet Supplies for many years. The marketing objectives it uses most when placing Facebook ads are Other, Other, and Other.

Different campaign objectives bring completely different conversion effects. For example, Page Post Engagement can bring more users who like posts at a lower cost. Website Conversion brings accurate customers with conversions, but the ad costs are relatively high. NomNomNow best marketing campaign objective at present is Other. Advertisements mainly choose the appropriate marketing objectives according to different ad purposes.

2.NomNomNow Top 3 Ads Content Display

We all know that Facebook ’s advertising policy is strict, and every ad that goes online needs to be reviewed. What kind of advertising copy is in compliance? What kind of advertising copy is welcomed by users?

  top1 top2 top3
Ad Headline  VET APPROVED + FREE SHIPPING  FRESH DOG FOOD + FREE SHIPPING VET APPROVED + FREE SHIPPING 
Ad Copy Text  Which option can help a dog lose weight better - kibble or fresh? Find out here:  Your pup will taste the fresh food in every bite. ⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀ Nom Nom’s...  See how this fresh dog food is helping with weight-related health issues:
Link Description  N/A  N/A  N/A
Website Link  buy.nomnomnow.com  buy.nomnomnow.com  buy.nomnomnow.com
CTA  SHOP_NOW  SHOP_NOW  SHOP_NOW
Text Word Count 80  696  73
Like 147  16  137

NomNomNow Top 1 Ad Content Analysis:

Ad title: Text is an extension of the creative. NomNomNow Top 1 ads got 147 likes. NomNomNow uses a sentence with the finishing touch title: “VET APPROVED + FREE SHIPPING”, point out the main purpose, and sublimate the theme of the advertisement. The power of a sentence is endless.

The text is a supplement to the headline. NomNomNow shared 80 words describing Top 1 ad. In addition, the use of emojis in the text can shorten the distance to the user.

Call-to-Action can promote user’s click behavior and bring the most direct conversion. Currently, the CTA of Top 1 ad is SHOP_NOW.

The main role of the creative is to attract users, and the ad copy is the key factor for conversion. NomNomNow should continue to optimize the ad content.

3.NomNomNow Top 3 Ads Creative Selection

   top1  top2  top3
Creative Type   Video  Image  Video
Ad Time   2020-05-18-2020-06-20  2020-06-11-2020-06-18  2020-06-03-2020-06-18
Landing Page Link  https://buy.nomnomnow.com/Gt5a/nom-nom-fresh-food  https://buy.nomnomnow.com/Gt5a/nom-nom-fresh-food?utm_source=facebook&utm_medium=paidsocial&utm_campaign=Primer_Prospecting_20191007_CBO_Growth&utm_content=Primer_Prospecting_CBO_20200323_A25%2B_DoginterestExcGG%2B3%25_LP-Multiple_ShopNow_TopAds&utm_term=Primer_Prospecting_CBO_20200323_A25%2B_DoginterestExcGG%2B3%25_LP-Multiple_ShopNow_TopAds_*SFFD1*_NN_Sprint-20.05.08_10B_Transparency_dp20200616&fbclid=IwAR21FDJz9-VmI7AE8gcflojS5V3i9BwU_pwbHhgynDgY8zNwwti2y2HGN8Y   https://buy.nomnomnow.com/Gt5a/nom-nom-fresh-food

The principle of less is more appropriate for the selection of creatives. In just a few seconds to attract users’ attention, and let users understand the function of your product, these ads produced by NomNomNow are successful.

NomNomNow Creative Analysis: 

NomNomNow placed a Video ad in 2020-05-18-2020-06-20, and got 147 likes. The size and type of creatives used in different ad positions are different. But using beautiful colors can attract users faster.

4.NomNomNow Top 3 Ads Audience Analysis:

   top1  top2  top3
Country  Australia  N/A  United States
Language  German  German  German

Different audiences have different demands. Before publishing an ad, you have to ask yourself, do you really know who is your target audience?

Today’s advertising is increasingly pursuing personalization. If you can’t make exquisite advertisements, you must know your audience and attract the most accurate traffic.

NomNomNow has the best conversion in Australia, and can advertise more in Australia in the future.

In addition, BigSpy can also target the detailed audience of advertisements, including the age distribution, gender ratio, and country of the audience. You can also use BigSpy to track competitors’ audiences.

5.NomNomNow Top 3 Ads Performance Display

   top1  top2  top3
Ad Time  2020-05-18-2020-06-20  2020-06-11-2020-06-18  2020-06-03-2020-06-18
During  34 days  8 days 7 days 
Like  147  16  137
Share  14  2  4
Comment  25  2  8

Advertising effectiveness is a direct manifestation of advertising. NomNomNow ‘s Top 1 ad received 147 likes, 14 shares, 25 comments in just 34 days.

Summary: Every detail of the advertisement is important. Actually, several important factors that affect the effectiveness of ads are ad creativity, ad copy, ad audience, and ad costs. Now BigSpy generates a top ads report for NomNomNow, helping NomNomNow to grasp the ad data more clearly.