Top Ads on Noa Sleep

Noa Sleep Background Introduction:

Reimagine your sleep experience. Free shipping, 100-night risk-free trial, free returns, 10-year warranty. A premium mattress at a remarkable price.

Facebook is the overlord of social media, and its monthly active users have exceeded 2 billion. In addition, Facebook’s advertising system is developed, whether it is B2B or B2C advertisers, both can get huge benefits on Facebook.

Noa Sleep has been advertising and marketing on Facebook for many years. And Noa Sleep has placed 137 of ads on the Facebook platform in the last month. In the past few years,Noa Sleep has created thousands of ads on Facebook and completed multiple A / B tests. But do you really know what your most successful Facebook ads are? Now I use a spy tool to check.

BigSpy is the best social media ad spy tool. Searching for Noa Sleep on BigSpy, we can see that these ads have gained a lot of likes. Now, BigSpy generates a detailed Top ad analysis report for Noa Sleep. BigSpy decomposes the data of ads, view the performance of a single ad, and analyzes the Top 3 ads with the best performance from Noa Sleep.

BigSpy

1.Noa Sleep Top 3 Ads Basic Understanding

   top1  top2  top3
Name  Noa Sleep  Noa Sleep  Noa Sleep
Page Categories  Furniture  Furniture  Furniture
Marketing Objectives Other  Other  Other
ECommerce Softwares  N/A  N/A  N/A

Noa Sleep Marketing Objectives Analysis: 

Noa Sleep has been operating in Furniture for many years. The marketing objectives it uses most when placing Facebook ads are Other, Other, and Other.

Different campaign objectives bring completely different conversion effects. For example, Page Post Engagement can bring more users who like posts at a lower cost. Website Conversion brings accurate customers with conversions, but the ad costs are relatively high. Noa Sleep best marketing campaign objective at present is Other. Advertisements mainly choose the appropriate marketing objectives according to different ad purposes.

2.Noa Sleep Top 3 Ads Content Display

We all know that Facebook ’s advertising policy is strict, and every ad that goes online needs to be reviewed. What kind of advertising copy is in compliance? What kind of advertising copy is welcomed by users?

  top1 top2 top3
Ad Headline  The Noa Mattress - Simply the Best Sleep Ever  The Noa Mattress - Simply the Best Sleep Ever The Noa Mattress - Simply the Best Sleep Ever 
Ad Copy Text  You deserve the most loved mattress in Hong Kong. Noa offers you comfort, luxury and a long-lasting ...  Creating a home you love starts with the perfect mattress. Save S$200 OFF the ⭐⭐⭐⭐⭐ Noa M...  Save S$200 OFF the ⭐⭐⭐⭐⭐ Noa Mattress during the Mid-Year Sale. Ends June 16th.
Link Description  Free Shipping and Returns, 15 Year Warranty.  Free Shipping and Returns, 15 Year Warranty.  Free Shipping and Returns, 15 Year Warranty.
Website Link  www.noahome.com  www.noahome.com  www.facebook.com
CTA  SHOP_NOW  SHOP_NOW  LEARN_MORE
Text Word Count 162  149  89
Like 1  7  30

Noa Sleep Top 1 Ad Content Analysis:

Ad title: Text is an extension of the creative. Noa Sleep Top 1 ads got 1 likes. Noa Sleep uses a sentence with the finishing touch title: “The Noa Mattress - Simply the Best Sleep Ever”, point out the main purpose, and sublimate the theme of the advertisement. The power of a sentence is endless.

The text is a supplement to the headline. Noa Sleep shared 162 words describing Top 1 ad. In addition, the use of emojis in the text can shorten the distance to the user.

Call-to-Action can promote user’s click behavior and bring the most direct conversion. Currently, the CTA of Top 1 ad is SHOP_NOW.

The main role of the creative is to attract users, and the ad copy is the key factor for conversion. Noa Sleep should continue to optimize the ad content.

3.Noa Sleep Top 3 Ads Creative Selection

   top1  top2  top3
Creative Type   Video  Image  Image
Ad Time   2020-02-28-2020-06-16  2020-06-10-2020-06-13  2020-06-04-2020-06-13
Landing Page Link  https://www.noahome.com/hk-en/mattress/?utm_source=facebook&utm_medium=video&utm_campaign=HK_Mattress_Clearance_Event_Weekly_Offer_LLA_Conversion&utm_content=Video_V4&fbclid=IwAR35a2FfSaRVDpqIKkXuXJy4IgX2e-GmHZwkNMHZvNtb4STcEqOjPx8S0fY  https://www.noahome.com/mattress/?utm_source=facebook&utm_medium=banner&utm_campaign=NEW_SG_Mattress_Mid_Year_Sale_Weekly_Offer_Interest_Conversions&utm_content=Banner_V2&fbclid=IwAR3NDY-27YY-BvmawI64qj0iyHO5b_WJz8dooitgm3qCU77jw_iJtA878Qw   https://www.facebook.com/noasleep/?_sref_=1157687427940390&refid=28&_ft_=adid.23844716341640512:qid.6837746729241015931:mf_story_key.-8966189758555710578:is_sponsored.1:ei.AI@AQKRHStKhLTMJCDtMHVwT28uZ3-LTrTUegJwBSIcmD43Uy4-xZA1Vkvb5kps50UmeeDMJZ4e5a35CHYtoNt3-vcx:top_level_post_id.1157687434607056:content_owner_id_new.343444549364686:call_to_action_type.LEARN_MORE:page_id.343444549364686:src.22:story_location.5:story_attachment_style.rich_media_collection:view_time.1592036537:filter.h_nor:tds_flgs.3:actrs.343444549364686:page_insights.%7B%22343444549364686%22:%7B%22page_id%22:343444549364686,%22page_id_type%22:%22page%22,%22actor_id%22:343444549364686,%22dm%22:%7B%22isShare%22:1,%22originalPostOwnerID%22:0%7D,%22psn%22:%22EntStatusCreationStory%22,%22post_context%22:%7B%22object_fbtype%22:266,%22publish_time%22:1591302375,%22story_name%22:%22EntStatusCreationStory%22,%22story_fbid%22:%5B1157687434607056%5D%7D,%22role%22:1,%22sl%22:5,%22targets%22:%5B%7B%22actor_id%22:343444549364686,%22page_id%22:343444549364686,%22post_id%22:1157687434607056,%22role%22:1,%22share_id%22:0%7D%5D%7D%7D&__tn__=C-R

The principle of less is more appropriate for the selection of creatives. In just a few seconds to attract users’ attention, and let users understand the function of your product, these ads produced by Noa Sleep are successful.

Noa Sleep Creative Analysis: 

Noa Sleep placed a Video ad in 2020-02-28-2020-06-16, and got 1 likes. The size and type of creatives used in different ad positions are different. But using beautiful colors can attract users faster.

4.Noa Sleep Top 3 Ads Audience Analysis:

   top1  top2  top3
Country  Japan  N/A  Singapore
Language  English  English  English

Different audiences have different demands. Before publishing an ad, you have to ask yourself, do you really know who is your target audience?

Today’s advertising is increasingly pursuing personalization. If you can’t make exquisite advertisements, you must know your audience and attract the most accurate traffic.

Noa Sleep has the best conversion in Japan, and can advertise more in Japan in the future.

In addition, BigSpy can also target the detailed audience of advertisements, including the age distribution, gender ratio, and country of the audience. You can also use BigSpy to track competitors’ audiences.

5.Noa Sleep Top 3 Ads Performance Display

   top1  top2  top3
Ad Time  2020-02-28-2020-06-16  2020-06-10-2020-06-13  2020-06-04-2020-06-13
During  110 days  4 days 10 days 
Like  1  7  30
Share  1  0  2
Comment  1  0  0

Advertising effectiveness is a direct manifestation of advertising. Noa Sleep ‘s Top 1 ad received 1 likes, 1 shares, 1 comments in just 110 days.

Summary: Every detail of the advertisement is important. Actually, several important factors that affect the effectiveness of ads are ad creativity, ad copy, ad audience, and ad costs. Now BigSpy generates a top ads report for Noa Sleep, helping Noa Sleep to grasp the ad data more clearly.