Top Ads on Nissan
Nissan Background Introduction:
SMVN- Groupe Autohall Société Marocaine des Voitures Nippones Distributeur Exclusif de NISSAN au Maroc N° Vert: 08000 08001 Téléphone: 0522761200/01
Nissan has been advertising and marketing on Facebook for many years. And Nissan has placed 7059 of ads on the Facebook platform in the last month. In the past few years,Nissan has created thousands of ads on Facebook and completed multiple A / B tests. But do you really know what your most successful Facebook ads are? Now I use a spy tool to check.
BigSpy is the best social media ad spy tool. Searching for Nissan on BigSpy, we can see that these ads have gained a lot of likes. Now, BigSpy generates a detailed Top ad analysis report for Nissan. BigSpy decomposes the data of ads, view the performance of a single ad, and analyzes the Top 3 ads with the best performance from Nissan.
1.Nissan Top 3 Ads Basic Understanding
|Page Categories||Car Dealership||Cars||Cars|
Nissan Marketing Objectives Analysis:
Nissan has been operating in Car Dealership for many years. The marketing objectives it uses most when placing Facebook ads are Other, Other, and Other.
Different campaign objectives bring completely different conversion effects. For example, Page Post Engagement can bring more users who like posts at a lower cost. Website Conversion brings accurate customers with conversions, but the ad costs are relatively high. Nissan best marketing campaign objective at present is Other. Advertisements mainly choose the appropriate marketing objectives according to different ad purposes.
2.Nissan Top 3 Ads Content Display
|Ad Headline||Summer’s here||Nissan||All-New NISSAN KICKS e-POWER ยนตรกรรมแห่งอนาคตที่ขับเคลื่อนด้วยพลังงานไฟฟ้า 100% โดยไม่ต้องชาร์จ|
|Ad Copy Text||Feel like getting back out there? Nissan is ready to help with great offers today.||They say that "details make perfection.” Take a look at the Nissan Altima 2020’s interior. #Tech...||-|
|Link Description||And the road is waiting||N/A||N/A|
|Text Word Count||82||113||552|
Nissan Top 1 Ad Content Analysis：
Ad title: Text is an extension of the creative. Nissan Top 1 ads got 166 likes. Nissan uses a sentence with the finishing touch title: “Summer’s here”, point out the main purpose, and sublimate the theme of the advertisement. The power of a sentence is endless.
The text is a supplement to the headline. Nissan shared 82 words describing Top 1 ad. In addition, the use of emojis in the text can shorten the distance to the user.
Call-to-Action can promote user’s click behavior and bring the most direct conversion. Currently, the CTA of Top 1 ad is LEARN_MORE.
The main role of the creative is to attract users, and the ad copy is the key factor for conversion. Nissan should continue to optimize the ad content.
3.Nissan Top 3 Ads Creative Selection
|Landing Page Link||https://www.nissanusa.com/vehicles/trucks/titan/deals-incentives-offers/titan.html?utm_source=403286&utm_medium=270708319&utm_content=130798534.465493516&dcc=130798534.465493516&dcp=snx.270708319.&dcn=1&rmp=true||https://en.nissanqatar.com/vehicles/new/altima/compare.html?cid=sm_AlwaysonFY20altima_NMEF_Engagement_Facebook_imagepost||https://www.nissan.co.th/vehicles/new-vehicles/kicks.html?cid=facebook_p02f_video_p02f_vehicles_facebook_kicks_VDOTrailler_4:5_MAY2020|
The principle of less is more appropriate for the selection of creatives. In just a few seconds to attract users’ attention, and let users understand the function of your product, these ads produced by Nissan are successful.
Nissan Creative Analysis:
Nissan placed a Image ad in 2020-06-08-2020-06-20, and got 166 likes. The size and type of creatives used in different ad positions are different. But using beautiful colors can attract users faster.
4.Nissan Top 3 Ads Audience Analysis:
|Country||N/A||Qatar,United Arab Emirates||Thailand,France|
Nissan has the best conversion in N/A, and can advertise more in N/A in the future.
5.Nissan Top 3 Ads Performance Display
|During||13 days||39 days||38 days|
Advertising effectiveness is a direct manifestation of advertising. Nissan ‘s Top 1 ad received 166 likes, 13 shares, 18 comments in just 13 days.
Summary: Every detail of the advertisement is important. Actually, several important factors that affect the effectiveness of ads are ad creativity, ad copy, ad audience, and ad costs. Now BigSpy generates a top ads report for Nissan, helping Nissan to grasp the ad data more clearly.