Top Ads on Nissan

Nissan Background Introduction:

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Facebook is the overlord of social media, and its monthly active users have exceeded 2 billion. In addition, Facebook’s advertising system is developed, whether it is B2B or B2C advertisers, both can get huge benefits on Facebook.

Nissan has been advertising and marketing on Facebook for many years. And Nissan has placed 7058 of ads on the Facebook platform in the last month. In the past few years,Nissan has created thousands of ads on Facebook and completed multiple A / B tests. But do you really know what your most successful Facebook ads are? Now I use a spy tool to check.

BigSpy is the best social media ad spy tool. Searching for Nissan on BigSpy, we can see that these ads have gained a lot of likes. Now, BigSpy generates a detailed Top ad analysis report for Nissan. BigSpy decomposes the data of ads, view the performance of a single ad, and analyzes the Top 3 ads with the best performance from Nissan.

BigSpy

1.Nissan Top 3 Ads Basic Understanding

   top1  top2  top3
Name  Nissan  Nissan  Nissan
Page Categories  Cars  Other  Product/Service
Marketing Objectives Other  Other  Other
ECommerce Softwares  N/A  N/A  N/A

Nissan Marketing Objectives Analysis: 

Nissan has been operating in Cars for many years. The marketing objectives it uses most when placing Facebook ads are Other, Other, and Other.

Different campaign objectives bring completely different conversion effects. For example, Page Post Engagement can bring more users who like posts at a lower cost. Website Conversion brings accurate customers with conversions, but the ad costs are relatively high. Nissan best marketing campaign objective at present is Other. Advertisements mainly choose the appropriate marketing objectives according to different ad purposes.

2.Nissan Top 3 Ads Content Display

We all know that Facebook ’s advertising policy is strict, and every ad that goes online needs to be reviewed. What kind of advertising copy is in compliance? What kind of advertising copy is welcomed by users?

  top1 top2 top3
Ad Headline  Nissan  Nissan Navara Parts Jordan قطع نيسان نافارا الأردن STOCKCONDITIES 
Ad Copy Text  Αυτό το καλοκαίρι, η μάσκα με το σήμα της Nissan σας προσφέ...  قطع غيار نيسان نافارا جديدة 4 سلندر و 6 سلندر و np300  Het is tijd om terug te komen met je geliefden en je te verbinden met je wereld…
Link Description  N/A  قطع غيار نيسان نافارا جديدة 4 سلندر و 6 سلندر و np300  N/A
Website Link  www.nissan.gr  www.facebook.com  bs.serving-sys.com
CTA  LEARN_MORE  LIKE_PAGE  LEARN_MORE
Text Word Count 450  88  82
Like 149  77  109

Nissan Top 1 Ad Content Analysis:

Ad title: Text is an extension of the creative. Nissan Top 1 ads got 149 likes. Nissan uses a sentence with the finishing touch title: “Nissan”, point out the main purpose, and sublimate the theme of the advertisement. The power of a sentence is endless.

The text is a supplement to the headline. Nissan shared 450 words describing Top 1 ad. In addition, the use of emojis in the text can shorten the distance to the user.

Call-to-Action can promote user’s click behavior and bring the most direct conversion. Currently, the CTA of Top 1 ad is LEARN_MORE.

The main role of the creative is to attract users, and the ad copy is the key factor for conversion. Nissan should continue to optimize the ad content.

3.Nissan Top 3 Ads Creative Selection

   top1  top2  top3
Creative Type   Carousel  Image  Carousel
Ad Time   2020-06-11-2020-06-20  2020-06-17-2020-06-20  2020-06-18-2020-06-20
Landing Page Link  https://www.nissan.gr/offers/after-sales-service.html?fbclid=IwAR0nMHDY-Cq3fbyHXgpz6IYg1Lzvg3fbdzl75sxmStJ11t2axZEQCTrkw5A  https://www.facebook.com/Jordan.Nissan.Navara/   https://nl.nissan.be/promotie.html?cid=ban_T_1080731535_1075527243

The principle of less is more appropriate for the selection of creatives. In just a few seconds to attract users’ attention, and let users understand the function of your product, these ads produced by Nissan are successful.

Nissan Creative Analysis: 

Nissan placed a Carousel ad in 2020-06-11-2020-06-20, and got 149 likes. The size and type of creatives used in different ad positions are different. But using beautiful colors can attract users faster.

4.Nissan Top 3 Ads Audience Analysis:

   top1  top2  top3
Country  Greece  Jordan  Belgium
Language  Finnish  Persian  German

Different audiences have different demands. Before publishing an ad, you have to ask yourself, do you really know who is your target audience?

Today’s advertising is increasingly pursuing personalization. If you can’t make exquisite advertisements, you must know your audience and attract the most accurate traffic.

Nissan has the best conversion in Greece, and can advertise more in Greece in the future.

In addition, BigSpy can also target the detailed audience of advertisements, including the age distribution, gender ratio, and country of the audience. You can also use BigSpy to track competitors’ audiences.

5.Nissan Top 3 Ads Performance Display

   top1  top2  top3
Ad Time  2020-06-11-2020-06-20  2020-06-17-2020-06-20  2020-06-18-2020-06-20
During  10 days  4 days 3 days 
Like  149  77  109
Share  2  0  4
Comment  1  8  1

Advertising effectiveness is a direct manifestation of advertising. Nissan ‘s Top 1 ad received 149 likes, 2 shares, 1 comments in just 10 days.

Summary: Every detail of the advertisement is important. Actually, several important factors that affect the effectiveness of ads are ad creativity, ad copy, ad audience, and ad costs. Now BigSpy generates a top ads report for Nissan, helping Nissan to grasp the ad data more clearly.