Top Ads on Nintendo Switch

Nintendo Switch Background Introduction:

Benvenuto sull'account ufficiale italiano di Nintendo Switch.

Facebook is the overlord of social media, and its monthly active users have exceeded 2 billion. In addition, Facebook’s advertising system is developed, whether it is B2B or B2C advertisers, both can get huge benefits on Facebook.

Nintendo Switch has been advertising and marketing on Facebook for many years. And Nintendo Switch has placed 968 of ads on the Facebook platform in the last month. In the past few years,Nintendo Switch has created thousands of ads on Facebook and completed multiple A / B tests. But do you really know what your most successful Facebook ads are? Now I use a spy tool to check.

BigSpy is the best social media ad spy tool. Searching for Nintendo Switch on BigSpy, we can see that these ads have gained a lot of likes. Now, BigSpy generates a detailed Top ad analysis report for Nintendo Switch. BigSpy decomposes the data of ads, view the performance of a single ad, and analyzes the Top 3 ads with the best performance from Nintendo Switch.

BigSpy

1.Nintendo Switch Top 3 Ads Basic Understanding

   top1  top2  top3
Name  Nintendo Switch  Nintendo Switch  Nintendo Switch
Page Categories  Video Game  Video Game  Video Game
Marketing Objectives Other  Other  Other
ECommerce Softwares  N/A  N/A  N/A

Nintendo Switch Marketing Objectives Analysis: 

Nintendo Switch has been operating in Video Game for many years. The marketing objectives it uses most when placing Facebook ads are Other, Other, and Other.

Different campaign objectives bring completely different conversion effects. For example, Page Post Engagement can bring more users who like posts at a lower cost. Website Conversion brings accurate customers with conversions, but the ad costs are relatively high. Nintendo Switch best marketing campaign objective at present is Other. Advertisements mainly choose the appropriate marketing objectives according to different ad purposes.

2.Nintendo Switch Top 3 Ads Content Display

We all know that Facebook ’s advertising policy is strict, and every ad that goes online needs to be reviewed. What kind of advertising copy is in compliance? What kind of advertising copy is welcomed by users?

  top1 top2 top3
Ad Headline  Nintendo Switch  Animal Crossing: New Horizons Available now 
Ad Copy Text  Que vous aimiez les énigmes, le frisson ou les mini-jeux entre amis, vous trouverez toujours votre ...  There's plenty of room to express yourself in Animal Crossing: New Horizons! Give yourself a makeove...  Play tabletop games & more from around the world in Clubhouse Games™: 51 Worldwide Classics for th...
Link Description  N/A  N/A  For Nintendo Switch
Website Link  www.nintendo.fr  store.nintendo.co.uk  www.nintendo.com
CTA  LEARN_MORE  SHOP_NOW  SHOP_NOW
Text Word Count 129  142  128
Like 142  34  360

Nintendo Switch Top 1 Ad Content Analysis:

Ad title: Text is an extension of the creative. Nintendo Switch Top 1 ads got 142 likes. Nintendo Switch uses a sentence with the finishing touch title: “Nintendo Switch”, point out the main purpose, and sublimate the theme of the advertisement. The power of a sentence is endless.

The text is a supplement to the headline. Nintendo Switch shared 129 words describing Top 1 ad. In addition, the use of emojis in the text can shorten the distance to the user.

Call-to-Action can promote user’s click behavior and bring the most direct conversion. Currently, the CTA of Top 1 ad is LEARN_MORE.

The main role of the creative is to attract users, and the ad copy is the key factor for conversion. Nintendo Switch should continue to optimize the ad content.

3.Nintendo Switch Top 3 Ads Creative Selection

   top1  top2  top3
Creative Type   Carousel  Video  Video
Ad Time   2020-06-07-2020-06-20  2020-06-14-2020-06-20  2020-05-27-2020-06-20
Landing Page Link  https://www.nintendo.fr/Jeux/Nintendo-Switch/L-AVENTURE-LAYTON-Katrielle-et-la-conspiration-des-millionnaires-Edition-Deluxe-1589842.html?fbclid=IwAR08ZJuqrCDPoEaXgO-vwK51GL7cvZtvW2m6EXNOot5cvCO_lGlN7DcXxN4  https://store.nintendo.co.uk/games/nintendo-switch/animal-crossing-new-horizons.list   https://www.nintendo.com/games/detail/clubhouse-games-51-worldwide-classics-switch/?cid=0:ch%3Dpfb

The principle of less is more appropriate for the selection of creatives. In just a few seconds to attract users’ attention, and let users understand the function of your product, these ads produced by Nintendo Switch are successful.

Nintendo Switch Creative Analysis: 

Nintendo Switch placed a Carousel ad in 2020-06-07-2020-06-20, and got 142 likes. The size and type of creatives used in different ad positions are different. But using beautiful colors can attract users faster.

4.Nintendo Switch Top 3 Ads Audience Analysis:

   top1  top2  top3
Country  New Caledonia  United Kingdom  United States
Language  English  English  English

Different audiences have different demands. Before publishing an ad, you have to ask yourself, do you really know who is your target audience?

Today’s advertising is increasingly pursuing personalization. If you can’t make exquisite advertisements, you must know your audience and attract the most accurate traffic.

Nintendo Switch has the best conversion in New Caledonia, and can advertise more in New Caledonia in the future.

In addition, BigSpy can also target the detailed audience of advertisements, including the age distribution, gender ratio, and country of the audience. You can also use BigSpy to track competitors’ audiences.

5.Nintendo Switch Top 3 Ads Performance Display

   top1  top2  top3
Ad Time  2020-06-07-2020-06-20  2020-06-14-2020-06-20  2020-05-27-2020-06-20
During  14 days  7 days 25 days 
Like  142  34  360
Share  6  5  51
Comment  9  6  34

Advertising effectiveness is a direct manifestation of advertising. Nintendo Switch ‘s Top 1 ad received 142 likes, 6 shares, 9 comments in just 14 days.

Summary: Every detail of the advertisement is important. Actually, several important factors that affect the effectiveness of ads are ad creativity, ad copy, ad audience, and ad costs. Now BigSpy generates a top ads report for Nintendo Switch, helping Nintendo Switch to grasp the ad data more clearly.