Top Ads on Nike
Nike Background Introduction:
Facebook is the overlord of social media, and its monthly active users have exceeded 2 billion. In addition, Facebook’s advertising system is developed, whether it is B2B or B2C advertisers, both can get huge benefits on Facebook.
Nike has been advertising and marketing on Facebook for many years. And Nike has placed 4509 of ads on the Facebook platform in the last month. In the past few years,Nike has created thousands of ads on Facebook and completed multiple A / B tests. But do you really know what your most successful Facebook ads are? Now I use a spy tool to check.
BigSpy is the best social media ad spy tool. Searching for Nike on BigSpy, we can see that these ads have gained a lot of likes. Now, BigSpy generates a detailed Top ad analysis report for Nike. BigSpy decomposes the data of ads, view the performance of a single ad, and analyzes the Top 3 ads with the best performance from Nike.
1.Nike Top 3 Ads Basic Understanding
|Page Categories||Sportswear Store||Art||Art|
Nike Marketing Objectives Analysis:
Nike has been operating in Sportswear Store for many years. The marketing objectives it uses most when placing Facebook ads are Other, Other, and Other.
Different campaign objectives bring completely different conversion effects. For example, Page Post Engagement can bring more users who like posts at a lower cost. Website Conversion brings accurate customers with conversions, but the ad costs are relatively high. Nike best marketing campaign objective at present is Other. Advertisements mainly choose the appropriate marketing objectives according to different ad purposes.
2.Nike Top 3 Ads Content Display
We all know that Facebook ’s advertising policy is strict, and every ad that goes online needs to be reviewed. What kind of advertising copy is in compliance? What kind of advertising copy is welcomed by users?
|Ad Headline||Jordan Aerospace 720 Men's||Overdyed Socks||Custom Tie-Dye Nike Socks|
|Ad Copy Text||LAST DAY: Save 30% on Men's Footwear this Father's Day with code DAD30. Find styles that fit everyth...||no setting||no setting|
|Link Description||N/A||We take authentic Nike socks and hand tie-dye them with the highest quality pigments. Time to elevate your favourite sneakers.||Premium hand tie-dyed Nike socks. Make your sneakers pop with our custom tie-dye socks.|
|Text Word Count||139||0||0|
Nike Top 1 Ad Content Analysis：
Ad title: Text is an extension of the creative. Nike Top 1 ads got 0 likes. Nike uses a sentence with the finishing touch title: “Jordan Aerospace 720 Men's”, point out the main purpose, and sublimate the theme of the advertisement. The power of a sentence is endless.
The text is a supplement to the headline. Nike shared 139 words describing Top 1 ad. In addition, the use of emojis in the text can shorten the distance to the user.
Call-to-Action can promote user’s click behavior and bring the most direct conversion. Currently, the CTA of Top 1 ad is SHOP_NOW.
The main role of the creative is to attract users, and the ad copy is the key factor for conversion. Nike should continue to optimize the ad content.
3.Nike Top 3 Ads Creative Selection
|Landing Page Link||https://www.nike.com/ph/t/air-vapormax-360-shoe-mZqdPJ/CK2718-001?cp=27115377094_soc_&fbclid=IwAR3XQbQaqCgiW26wYw2ZaBMcCaJ7dU6zrAxzX4BtI-dlCDvQUyXo71NNIzY||https://inkedgrails.com/collections/overdyed-socks||https://inkedgrails.com/collections/socks|
The principle of less is more appropriate for the selection of creatives. In just a few seconds to attract users’ attention, and let users understand the function of your product, these ads produced by Nike are successful.
Nike Creative Analysis:
Nike placed a Carousel ad in 2020-06-18-2020-06-19, and got 0 likes. The size and type of creatives used in different ad positions are different. But using beautiful colors can attract users faster.
4.Nike Top 3 Ads Audience Analysis:
|Country||Philippines||United Kingdom||United Kingdom|
Different audiences have different demands. Before publishing an ad, you have to ask yourself, do you really know who is your target audience?
Today’s advertising is increasingly pursuing personalization. If you can’t make exquisite advertisements, you must know your audience and attract the most accurate traffic.
Nike has the best conversion in Philippines, and can advertise more in Philippines in the future.
In addition, BigSpy can also target the detailed audience of advertisements, including the age distribution, gender ratio, and country of the audience. You can also use BigSpy to track competitors’ audiences.
5.Nike Top 3 Ads Performance Display
|During||2 days||99 days||343 days|
Advertising effectiveness is a direct manifestation of advertising. Nike ‘s Top 1 ad received 0 likes, 5 shares, 0 comments in just 2 days.
Summary: Every detail of the advertisement is important. Actually, several important factors that affect the effectiveness of ads are ad creativity, ad copy, ad audience, and ad costs. Now BigSpy generates a top ads report for Nike, helping Nike to grasp the ad data more clearly.