Top Ads on Nike Hong Kong

Nike Hong Kong Background Introduction:

Facebook is the overlord of social media, and its monthly active users have exceeded 2 billion. In addition, Facebook’s advertising system is developed, whether it is B2B or B2C advertisers, both can get huge benefits on Facebook.

Nike Hong Kong has been advertising and marketing on Facebook for many years. And Nike Hong Kong has placed 185 of ads on the Facebook platform in the last month. In the past few years,Nike Hong Kong has created thousands of ads on Facebook and completed multiple A / B tests. But do you really know what your most successful Facebook ads are? Now I use a spy tool to check.

BigSpy is the best social media ad spy tool. Searching for Nike Hong Kong on BigSpy, we can see that these ads have gained a lot of likes. Now, BigSpy generates a detailed Top ad analysis report for Nike Hong Kong. BigSpy decomposes the data of ads, view the performance of a single ad, and analyzes the Top 3 ads with the best performance from Nike Hong Kong.

BigSpy

1.Nike Hong Kong Top 3 Ads Basic Understanding

   top1  top2  top3
Name  Nike Hong Kong  Nike Hong Kong  Nike Hong Kong
Page Categories  Product/Service  Product/Service  Product/Service
Marketing Objectives Other  Other  Other
ECommerce Softwares  N/A  N/A  N/A

Nike Hong Kong Marketing Objectives Analysis: 

Nike Hong Kong has been operating in Product/Service for many years. The marketing objectives it uses most when placing Facebook ads are Other, Other, and Other.

Different campaign objectives bring completely different conversion effects. For example, Page Post Engagement can bring more users who like posts at a lower cost. Website Conversion brings accurate customers with conversions, but the ad costs are relatively high. Nike Hong Kong best marketing campaign objective at present is Other. Advertisements mainly choose the appropriate marketing objectives according to different ad purposes.

2.Nike Hong Kong Top 3 Ads Content Display

We all know that Facebook ’s advertising policy is strict, and every ad that goes online needs to be reviewed. What kind of advertising copy is in compliance? What kind of advertising copy is welcomed by users?

  top1 top2 top3
Ad Headline  ADAPT TO THE FUTURE,NIKE ADAPT AUTO MAX UK  優惠倒數 會員專享折上折 以低至5折 換上夏日裝備! 
Ad Copy Text  -  夏日限定折扣,最後倒數! 由即日起至6月18日,HK NIKEPLUS會員凡於NIKE.COM購...  -
Link Description  立即選購,會員尊享免費送貨服務!  Expires today, 22:59  N/A
Website Link  www.nike.com.hk  www.nike.com.hk  www.facebook.com
CTA  SHOP_NOW  GET_OFFER_VIEW  LEARN_MORE
Text Word Count 490  257  231
Like 64  2  619

Nike Hong Kong Top 1 Ad Content Analysis:

Ad title: Text is an extension of the creative. Nike Hong Kong Top 1 ads got 64 likes. Nike Hong Kong uses a sentence with the finishing touch title: “ADAPT TO THE FUTURE,NIKE ADAPT AUTO MAX UK”, point out the main purpose, and sublimate the theme of the advertisement. The power of a sentence is endless.

The text is a supplement to the headline. Nike Hong Kong shared 490 words describing Top 1 ad. In addition, the use of emojis in the text can shorten the distance to the user.

Call-to-Action can promote user’s click behavior and bring the most direct conversion. Currently, the CTA of Top 1 ad is SHOP_NOW.

The main role of the creative is to attract users, and the ad copy is the key factor for conversion. Nike Hong Kong should continue to optimize the ad content.

3.Nike Hong Kong Top 3 Ads Creative Selection

   top1  top2  top3
Creative Type   Image  Image  Image
Ad Time   2020-06-16-2020-06-18  2020-06-14-2020-06-17  2020-06-07-2020-06-14
Landing Page Link  https://www.nike.com.hk/special_editions/list.htm?cp=hkns_soc_061820_u_NSW_AdaptAutoMaxUK_fb1_High_FB  https://www.nike.com.hk/all/list.htm   https://www.facebook.com/NIKEHONGKONG/?_sref_=673704929877118&refid=28&_ft_=adid.23845201809930436:qid.6838457053781368947:mf_story_key.4277721817405126972:is_sponsored.1:ei.AI@AQIW2mJPV9NlY3ww4syyuS5k2qNWR3KJcmyaFpJp4gXFCBQeYssOyaKoXpDocAnsyVnyGigqru-JIE0Q42_Jz-5u:top_level_post_id.673704933210451:content_owner_id_new.132305764017040:call_to_action_type.LEARN_MORE:page_id.132305764017040:src.22:story_location.5:story_attachment_style.rich_media_collection:view_time.1592201849:filter.h_nor:tds_flgs.3:actrs.132305764017040:page_insights.%7B%22132305764017040%22:%7B%22page_id%22:132305764017040,%22page_id_type%22:%22page%22,%22actor_id%22:132305764017040,%22dm%22:%7B%22isShare%22:1,%22originalPostOwnerID%22:0%7D,%22psn%22:%22EntStatusCreationStory%22,%22post_context%22:%7B%22object_fbtype%22:266,%22publish_time%22:1591593063,%22story_name%22:%22EntStatusCreationStory%22,%22story_fbid%22:%5B673704933210451%5D%7D,%22role%22:1,%22sl%22:5,%22targets%22:%5B%7B%22actor_id%22:132305764017040,%22page_id%22:132305764017040,%22post_id%22:673704933210451,%22role%22:1,%22share_id%22:0%7D%5D%7D%7D&__tn__=~-R

The principle of less is more appropriate for the selection of creatives. In just a few seconds to attract users’ attention, and let users understand the function of your product, these ads produced by Nike Hong Kong are successful.

Nike Hong Kong Creative Analysis: 

Nike Hong Kong placed a Image ad in 2020-06-16-2020-06-18, and got 64 likes. The size and type of creatives used in different ad positions are different. But using beautiful colors can attract users faster.

4.Nike Hong Kong Top 3 Ads Audience Analysis:

   top1  top2  top3
Country  N/A  N/A  N/A
Language  Chinese (Traditional)  English  Chinese (Traditional)

Different audiences have different demands. Before publishing an ad, you have to ask yourself, do you really know who is your target audience?

Today’s advertising is increasingly pursuing personalization. If you can’t make exquisite advertisements, you must know your audience and attract the most accurate traffic.

Nike Hong Kong has the best conversion in N/A, and can advertise more in N/A in the future.

In addition, BigSpy can also target the detailed audience of advertisements, including the age distribution, gender ratio, and country of the audience. You can also use BigSpy to track competitors’ audiences.

5.Nike Hong Kong Top 3 Ads Performance Display

   top1  top2  top3
Ad Time  2020-06-16-2020-06-18  2020-06-14-2020-06-17  2020-06-07-2020-06-14
During  3 days  4 days 8 days 
Like  64  2  619
Share  1  0  59
Comment  5  0  18

Advertising effectiveness is a direct manifestation of advertising. Nike Hong Kong ‘s Top 1 ad received 64 likes, 1 shares, 5 comments in just 3 days.

Summary: Every detail of the advertisement is important. Actually, several important factors that affect the effectiveness of ads are ad creativity, ad copy, ad audience, and ad costs. Now BigSpy generates a top ads report for Nike Hong Kong, helping Nike Hong Kong to grasp the ad data more clearly.