Top Ads on Nike Factory Store

Nike Factory Store Background Introduction:

Sportswear shop in Beaverton, Oregon

Facebook is the overlord of social media, and its monthly active users have exceeded 2 billion. In addition, Facebook’s advertising system is developed, whether it is B2B or B2C advertisers, both can get huge benefits on Facebook.

Nike Factory Store has been advertising and marketing on Facebook for many years. And Nike Factory Store has placed 179 of ads on the Facebook platform in the last month. In the past few years,Nike Factory Store has created thousands of ads on Facebook and completed multiple A / B tests. But do you really know what your most successful Facebook ads are? Now I use a spy tool to check.

BigSpy is the best social media ad spy tool. Searching for Nike Factory Store on BigSpy, we can see that these ads have gained a lot of likes. Now, BigSpy generates a detailed Top ad analysis report for Nike Factory Store. BigSpy decomposes the data of ads, view the performance of a single ad, and analyzes the Top 3 ads with the best performance from Nike Factory Store.

BigSpy

1.Nike Factory Store Top 3 Ads Basic Understanding

   top1  top2  top3
Name  Nike Factory Store  Nike Factory Store  Nike Factory Store
Page Categories  Sportswear Store  Sportswear Store  Sportswear Store
Marketing Objectives Other  Other  Other
ECommerce Softwares  N/A  N/A  N/A

Nike Factory Store Marketing Objectives Analysis: 

Nike Factory Store has been operating in Sportswear Store for many years. The marketing objectives it uses most when placing Facebook ads are Other, Other, and Other.

Different campaign objectives bring completely different conversion effects. For example, Page Post Engagement can bring more users who like posts at a lower cost. Website Conversion brings accurate customers with conversions, but the ad costs are relatively high. Nike Factory Store best marketing campaign objective at present is Other. Advertisements mainly choose the appropriate marketing objectives according to different ad purposes.

2.Nike Factory Store Top 3 Ads Content Display

We all know that Facebook ’s advertising policy is strict, and every ad that goes online needs to be reviewed. What kind of advertising copy is in compliance? What kind of advertising copy is welcomed by users?

  top1 top2 top3
Ad Headline  Nike Factory Store  Welcome Back Nike Factory Store 
Ad Copy Text  Ya abrimos las puertas de nuestro Nike Factory Store 8 de octubre. Vení a visitarnos!  We’re safely reopening to help you gear up and get back to what you love.  Ya abrimos las puertas de nuestro Nike Factory Store 8 de octubre. Vení a visitarnos!
Link Description  N/A  Find Your Store  Nike ofrece servicios, experiencias y productos innovadores para inspirar a los atletas. Devoluciones y envíos gratuitos en todos los pedidos con la membresía de Nike
Website Link  www.nike.com  www.nike.com  www.nike.com
CTA  WATCH_MORE  LEARN_MORE  WATCH_MORE
Text Word Count 86  75  86
Like 210  475  11

Nike Factory Store Top 1 Ad Content Analysis:

Ad title: Text is an extension of the creative. Nike Factory Store Top 1 ads got 210 likes. Nike Factory Store uses a sentence with the finishing touch title: “Nike Factory Store”, point out the main purpose, and sublimate the theme of the advertisement. The power of a sentence is endless.

The text is a supplement to the headline. Nike Factory Store shared 86 words describing Top 1 ad. In addition, the use of emojis in the text can shorten the distance to the user.

Call-to-Action can promote user’s click behavior and bring the most direct conversion. Currently, the CTA of Top 1 ad is WATCH_MORE.

The main role of the creative is to attract users, and the ad copy is the key factor for conversion. Nike Factory Store should continue to optimize the ad content.

3.Nike Factory Store Top 3 Ads Creative Selection

   top1  top2  top3
Creative Type   Video  Image  Image
Ad Time   2020-05-14-2020-05-27  2020-05-22-2020-05-26  2020-05-14-2020-05-22
Landing Page Link  https://www.nike.com/uy/tiendas?fbclid=IwAR3ne6XWC7W0ZAoODspOMFuqijXyOhdg1BPIyB6aihaUQH1RKB_58CGZDcs  https://www.nike.com/retail/?page=1&storesPerPage=15   https://www.nike.com/uy/tiendas

The principle of less is more appropriate for the selection of creatives. In just a few seconds to attract users’ attention, and let users understand the function of your product, these ads produced by Nike Factory Store are successful.

Nike Factory Store Creative Analysis: 

Nike Factory Store placed a Video ad in 2020-05-14-2020-05-27, and got 210 likes. The size and type of creatives used in different ad positions are different. But using beautiful colors can attract users faster.

4.Nike Factory Store Top 3 Ads Audience Analysis:

   top1  top2  top3
Country  N/A  United States  N/A
Language  English  English  Spanish

Different audiences have different demands. Before publishing an ad, you have to ask yourself, do you really know who is your target audience?

Today’s advertising is increasingly pursuing personalization. If you can’t make exquisite advertisements, you must know your audience and attract the most accurate traffic.

Nike Factory Store has the best conversion in N/A, and can advertise more in N/A in the future.

In addition, BigSpy can also target the detailed audience of advertisements, including the age distribution, gender ratio, and country of the audience. You can also use BigSpy to track competitors’ audiences.

5.Nike Factory Store Top 3 Ads Performance Display

   top1  top2  top3
Ad Time  2020-05-14-2020-05-27  2020-05-22-2020-05-26  2020-05-14-2020-05-22
During  14 days  5 days 9 days 
Like  210  475  11
Share  16  36  1
Comment  11  85  0

Advertising effectiveness is a direct manifestation of advertising. Nike Factory Store ‘s Top 1 ad received 210 likes, 16 shares, 11 comments in just 14 days.

Summary: Every detail of the advertisement is important. Actually, several important factors that affect the effectiveness of ads are ad creativity, ad copy, ad audience, and ad costs. Now BigSpy generates a top ads report for Nike Factory Store, helping Nike Factory Store to grasp the ad data more clearly.