Top Ads on Nike Basketball
Nike Basketball Background Introduction:
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Facebook is the overlord of social media, and its monthly active users have exceeded 2 billion. In addition, Facebook’s advertising system is developed, whether it is B2B or B2C advertisers, both can get huge benefits on Facebook.
Nike Basketball has been advertising and marketing on Facebook for many years. And Nike Basketball has placed 74 of ads on the Facebook platform in the last month. In the past few years,Nike Basketball has created thousands of ads on Facebook and completed multiple A / B tests. But do you really know what your most successful Facebook ads are? Now I use a spy tool to check.
BigSpy is the best social media ad spy tool. Searching for Nike Basketball on BigSpy, we can see that these ads have gained a lot of likes. Now, BigSpy generates a detailed Top ad analysis report for Nike Basketball. BigSpy decomposes the data of ads, view the performance of a single ad, and analyzes the Top 3 ads with the best performance from Nike Basketball.
1.Nike Basketball Top 3 Ads Basic Understanding
|Name||Nike Basketball||Nike Basketball||Nike Basketball|
Nike Basketball Marketing Objectives Analysis:
Nike Basketball has been operating in Product/Service for many years. The marketing objectives it uses most when placing Facebook ads are Other, Other, and Other.
Different campaign objectives bring completely different conversion effects. For example, Page Post Engagement can bring more users who like posts at a lower cost. Website Conversion brings accurate customers with conversions, but the ad costs are relatively high. Nike Basketball best marketing campaign objective at present is Other. Advertisements mainly choose the appropriate marketing objectives according to different ad purposes.
2.Nike Basketball Top 3 Ads Content Display
We all know that Facebook ’s advertising policy is strict, and every ad that goes online needs to be reviewed. What kind of advertising copy is in compliance? What kind of advertising copy is welcomed by users?
|Ad Headline||KD13||KD13||Nike Basketball|
|Ad Copy Text||Built to be clutch with double-stacked Zoom Air and broken-in comfort.||Built to be clutch with double-stacked Zoom Air and broken-in comfort.||KD Trey 5 VIII EP 搭載回彈中底、腳踝支撐，舒適包覆助你全力以赴。|
|Link Description||Shop the shoe at Nike.com||Shop the shoe at Nike.com||N/A|
|Text Word Count||70||70||87|
Nike Basketball Top 1 Ad Content Analysis：
Ad title: Text is an extension of the creative. Nike Basketball Top 1 ads got 164 likes. Nike Basketball uses a sentence with the finishing touch title: “KD13”, point out the main purpose, and sublimate the theme of the advertisement. The power of a sentence is endless.
The text is a supplement to the headline. Nike Basketball shared 70 words describing Top 1 ad. In addition, the use of emojis in the text can shorten the distance to the user.
Call-to-Action can promote user’s click behavior and bring the most direct conversion. Currently, the CTA of Top 1 ad is SHOP_NOW.
The main role of the creative is to attract users, and the ad copy is the key factor for conversion. Nike Basketball should continue to optimize the ad content.
3.Nike Basketball Top 3 Ads Creative Selection
|Landing Page Link||https://www.facebook.com/nikebasketball/videos/233028871341601/||https://www.facebook.com/nikebasketball/videos/224039745695081/||https://www.nike.com.tw/storelocator/kdtrey5/|
The principle of less is more appropriate for the selection of creatives. In just a few seconds to attract users’ attention, and let users understand the function of your product, these ads produced by Nike Basketball are successful.
Nike Basketball Creative Analysis:
Nike Basketball placed a Video ad in 2020-05-01-2020-05-29, and got 164 likes. The size and type of creatives used in different ad positions are different. But using beautiful colors can attract users faster.
4.Nike Basketball Top 3 Ads Audience Analysis:
|Country||United States||United States||China|
Different audiences have different demands. Before publishing an ad, you have to ask yourself, do you really know who is your target audience?
Today’s advertising is increasingly pursuing personalization. If you can’t make exquisite advertisements, you must know your audience and attract the most accurate traffic.
Nike Basketball has the best conversion in United States, and can advertise more in United States in the future.
In addition, BigSpy can also target the detailed audience of advertisements, including the age distribution, gender ratio, and country of the audience. You can also use BigSpy to track competitors’ audiences.
5.Nike Basketball Top 3 Ads Performance Display
|During||29 days||24 days||4 days|
Advertising effectiveness is a direct manifestation of advertising. Nike Basketball ‘s Top 1 ad received 164 likes, 13 shares, 24 comments in just 29 days.
Summary: Every detail of the advertisement is important. Actually, several important factors that affect the effectiveness of ads are ad creativity, ad copy, ad audience, and ad costs. Now BigSpy generates a top ads report for Nike Basketball, helping Nike Basketball to grasp the ad data more clearly.