Top Ads on Night Lights Event

Night Lights Event Background Introduction:

Facebook is the overlord of social media, and its monthly active users have exceeded 2 billion. In addition, Facebook’s advertising system is developed, whether it is B2B or B2C advertisers, both can get huge benefits on Facebook.

Night Lights Event has been advertising and marketing on Facebook for many years. And Night Lights Event has placed 100 of ads on the Facebook platform in the last month. In the past few years,Night Lights Event has created thousands of ads on Facebook and completed multiple A / B tests. But do you really know what your most successful Facebook ads are? Now I use a spy tool to check.

BigSpy is the best social media ad spy tool. Searching for Night Lights Event on BigSpy, we can see that these ads have gained a lot of likes. Now, BigSpy generates a detailed Top ad analysis report for Night Lights Event. BigSpy decomposes the data of ads, view the performance of a single ad, and analyzes the Top 3 ads with the best performance from Night Lights Event.

BigSpy

1.Night Lights Event Top 3 Ads Basic Understanding

   top1  top2  top3
Name  Night Lights Event  Night Lights Event  Night Lights Event
Page Categories  Festival  Festival  Festival
Marketing Objectives Other  Other  Other
ECommerce Softwares  N/A  N/A  N/A

Night Lights Event Marketing Objectives Analysis: 

Night Lights Event has been operating in Festival for many years. The marketing objectives it uses most when placing Facebook ads are Other, Other, and Other.

Different campaign objectives bring completely different conversion effects. For example, Page Post Engagement can bring more users who like posts at a lower cost. Website Conversion brings accurate customers with conversions, but the ad costs are relatively high. Night Lights Event best marketing campaign objective at present is Other. Advertisements mainly choose the appropriate marketing objectives according to different ad purposes.

2.Night Lights Event Top 3 Ads Content Display

We all know that Facebook ’s advertising policy is strict, and every ad that goes online needs to be reviewed. What kind of advertising copy is in compliance? What kind of advertising copy is welcomed by users?

  top1 top2 top3
Ad Headline  Night Lights Event: Baltimore 2020  Night Lights tix for $20.20! (Only 500 available!) Night Lights tix for $20.20! (Only 500 available!) 
Ad Copy Text  We can’t wait to celebrate joy, healing, and magic this fall. We’ve announced an updated schedul...  Still looking for the perfect gift? Give the gift of a MAGICAL EXPERIENCE! ✨ Night Lights is the ...  Still looking for the perfect gift? Give the gift of a MAGICAL EXPERIENCE! ✨ Night Lights is the ...
Link Description  Fête · 362 personnes  Still looking for the perfect gift? Look no further! Night Lights tix are only $20.20!  Still looking for the perfect gift? Look no further! Night Lights tix are only $20.20!
Website Link  www.facebook.com  click.nightlightsevent.com  click.nightlightsevent.com
CTA  EVENT_RSVP  LEARN_MORE  LEARN_MORE
Text Word Count 272  299  299
Like 40  4  1

Night Lights Event Top 1 Ad Content Analysis:

Ad title: Text is an extension of the creative. Night Lights Event Top 1 ads got 40 likes. Night Lights Event uses a sentence with the finishing touch title: “Night Lights Event: Baltimore 2020”, point out the main purpose, and sublimate the theme of the advertisement. The power of a sentence is endless.

The text is a supplement to the headline. Night Lights Event shared 272 words describing Top 1 ad. In addition, the use of emojis in the text can shorten the distance to the user.

Call-to-Action can promote user’s click behavior and bring the most direct conversion. Currently, the CTA of Top 1 ad is EVENT_RSVP.

The main role of the creative is to attract users, and the ad copy is the key factor for conversion. Night Lights Event should continue to optimize the ad content.

3.Night Lights Event Top 3 Ads Creative Selection

   top1  top2  top3
Creative Type   Image  Image  Image
Ad Time   2020-05-26-2020-05-29  2019-12-23-2019-12-31  2019-12-23-2019-12-23
Landing Page Link  https://www.facebook.com/nightlightsevent/?_sref_=736760430463649&refid=7&_ft_=adid.23844831623800357%3Aqid.6832413579541608361%3Amf_story_key.2855600747604053053%3Ais_sponsored.1%3Aei.AI%40AQIiIt0tvbOcfaDooWRRM9BiH5pMOYszD0O94QYnV83nJh0V5LyPrseFl3s4CdW0TOABS2zHVSzcUusptrfhvGUY%3Atop_level_post_id.736760433796982%3Acontent_owner_id_new.353413918798304%3Acall_to_action_type.EVENT_RSVP%3Apage_id.353413918798304%3Asrc.22%3Astory_location.5%3Astory_attachment_style.event%3Aview_time.1590795250%3Afilter.h_nor%3Atds_flgs.3%3Aactrs.353413918798304%3Apage_insights.%7B%22353413918798304%22%3A%7B%22page_id%22%3A353413918798304%2C%22page_id_type%22%3A%22page%22%2C%22actor_id%22%3A353413918798304%2C%22dm%22%3A%7B%22isShare%22%3A1%2C%22originalPostOwnerID%22%3A0%7D%2C%22psn%22%3A%22EntStatusCreationStory%22%2C%22post_context%22%3A%7B%22object_fbtype%22%3A266%2C%22publish_time%22%3A1590517920%2C%22story_name%22%3A%22EntStatusCreationStory%22%2C%22story_fbid%22%3A%5B736760433796982%5D%7D%2C%22role%22%3A1%2C%22sl%22%3A5%2C%22targets%22%3A%5B%7B%22actor_id%22%3A353413918798304%2C%22page_id%22%3A353413918798304%2C%22post_id%22%3A736760433796982%2C%22role%22%3A1%2C%22share_id%22%3A0%7D%5D%7D%7D&__tn__=%7E-R  https://www.nightlightsevent.com/events/pocono-raceway?utm_source=Social%20&utm_medium=Paid&utm_campaign=New_Year   https://www.eventbrite.com/e/night-lights-sky-lantern-festival-utah-motorsports-campus-tickets-83877157837?utm_source=Social+&utm_medium=Paid&utm_campaign=BFCM

The principle of less is more appropriate for the selection of creatives. In just a few seconds to attract users’ attention, and let users understand the function of your product, these ads produced by Night Lights Event are successful.

Night Lights Event Creative Analysis: 

Night Lights Event placed a Image ad in 2020-05-26-2020-05-29, and got 40 likes. The size and type of creatives used in different ad positions are different. But using beautiful colors can attract users faster.

4.Night Lights Event Top 3 Ads Audience Analysis:

   top1  top2  top3
Country  N/A  N/A  N/A
Language  French  English  English

Different audiences have different demands. Before publishing an ad, you have to ask yourself, do you really know who is your target audience?

Today’s advertising is increasingly pursuing personalization. If you can’t make exquisite advertisements, you must know your audience and attract the most accurate traffic.

Night Lights Event has the best conversion in N/A, and can advertise more in N/A in the future.

In addition, BigSpy can also target the detailed audience of advertisements, including the age distribution, gender ratio, and country of the audience. You can also use BigSpy to track competitors’ audiences.

5.Night Lights Event Top 3 Ads Performance Display

   top1  top2  top3
Ad Time  2020-05-26-2020-05-29  2019-12-23-2019-12-31  2019-12-23-2019-12-23
During  4 days  9 days 1 days 
Like  40  4  1
Share  0  0  0
Comment  7  0  0

Advertising effectiveness is a direct manifestation of advertising. Night Lights Event ‘s Top 1 ad received 40 likes, 0 shares, 7 comments in just 4 days.

Summary: Every detail of the advertisement is important. Actually, several important factors that affect the effectiveness of ads are ad creativity, ad copy, ad audience, and ad costs. Now BigSpy generates a top ads report for Night Lights Event, helping Night Lights Event to grasp the ad data more clearly.