Top Ads on Nifty

Nifty Background Introduction:

Make it your own.

Facebook is the overlord of social media, and its monthly active users have exceeded 2 billion. In addition, Facebook’s advertising system is developed, whether it is B2B or B2C advertisers, both can get huge benefits on Facebook.

Nifty has been advertising and marketing on Facebook for many years. And Nifty has placed 246 of ads on the Facebook platform in the last month. In the past few years,Nifty has created thousands of ads on Facebook and completed multiple A / B tests. But do you really know what your most successful Facebook ads are? Now I use a spy tool to check.

BigSpy is the best social media ad spy tool. Searching for Nifty on BigSpy, we can see that these ads have gained a lot of likes. Now, BigSpy generates a detailed Top ad analysis report for Nifty. BigSpy decomposes the data of ads, view the performance of a single ad, and analyzes the Top 3 ads with the best performance from Nifty.

BigSpy

1.Nifty Top 3 Ads Basic Understanding

   top1  top2  top3
Name  Nifty  Nifty  Nifty
Page Categories  Product/Service  Media/News Company  Clothing Store
Marketing Objectives Other  Other  Other
ECommerce Softwares  N/A  N/A  shopify

Nifty Marketing Objectives Analysis: 

Nifty has been operating in Product/Service for many years. The marketing objectives it uses most when placing Facebook ads are Other, Other, and Other.

Different campaign objectives bring completely different conversion effects. For example, Page Post Engagement can bring more users who like posts at a lower cost. Website Conversion brings accurate customers with conversions, but the ad costs are relatively high. Nifty best marketing campaign objective at present is Other. Advertisements mainly choose the appropriate marketing objectives according to different ad purposes.

2.Nifty Top 3 Ads Content Display

We all know that Facebook ’s advertising policy is strict, and every ad that goes online needs to be reviewed. What kind of advertising copy is in compliance? What kind of advertising copy is welcomed by users?

  top1 top2 top3
Ad Headline  Delivering the future of remote collaboration  Nifty N/A 
Ad Copy Text  Nifty is the remote collaboration hub that helps you manage projects, tasks, and communications in o...  Give your indoor plants an instant upgrade with these clever ways to make your own planters!  no setting
Link Description  N/A  N/A  N/A
Website Link  nifty.pm  www.facebook.com  www.nifty-genius.com
CTA  SIGN_UP    SHOP_NOW
Text Word Count 368  92  0
Like 8  5131  0

Nifty Top 1 Ad Content Analysis:

Ad title: Text is an extension of the creative. Nifty Top 1 ads got 8 likes. Nifty uses a sentence with the finishing touch title: “Delivering the future of remote collaboration”, point out the main purpose, and sublimate the theme of the advertisement. The power of a sentence is endless.

The text is a supplement to the headline. Nifty shared 368 words describing Top 1 ad. In addition, the use of emojis in the text can shorten the distance to the user.

Call-to-Action can promote user’s click behavior and bring the most direct conversion. Currently, the CTA of Top 1 ad is SIGN_UP.

The main role of the creative is to attract users, and the ad copy is the key factor for conversion. Nifty should continue to optimize the ad content.

3.Nifty Top 3 Ads Creative Selection

   top1  top2  top3
Creative Type   Video  Video  Carousel
Ad Time   2020-06-15-2020-06-20  2020-05-22-2020-06-20  2020-05-27-2020-06-20
Landing Page Link  https://nifty.pm/?utm_source=facebook.com&utm_medium=ad&utm_campaign=vide-remarketing&utm_term=returning-visitors&utm_content=video&fbclid=IwAR0SAyzdgmlX4H30oqW7g3MkcKBdH3bUnIu2c6dH6mx0ZnLYjelwGQAgpBw  https://www.facebook.com/buzzfeednifty/videos/289532765389148/   https://nifty-genius.com/

The principle of less is more appropriate for the selection of creatives. In just a few seconds to attract users’ attention, and let users understand the function of your product, these ads produced by Nifty are successful.

Nifty Creative Analysis: 

Nifty placed a Video ad in 2020-06-15-2020-06-20, and got 8 likes. The size and type of creatives used in different ad positions are different. But using beautiful colors can attract users faster.

4.Nifty Top 3 Ads Audience Analysis:

   top1  top2  top3
Country  N/A  United States,Philippines  United States
Language  English  Danish  French

Different audiences have different demands. Before publishing an ad, you have to ask yourself, do you really know who is your target audience?

Today’s advertising is increasingly pursuing personalization. If you can’t make exquisite advertisements, you must know your audience and attract the most accurate traffic.

Nifty has the best conversion in N/A, and can advertise more in N/A in the future.

In addition, BigSpy can also target the detailed audience of advertisements, including the age distribution, gender ratio, and country of the audience. You can also use BigSpy to track competitors’ audiences.

5.Nifty Top 3 Ads Performance Display

   top1  top2  top3
Ad Time  2020-06-15-2020-06-20  2020-05-22-2020-06-20  2020-05-27-2020-06-20
During  6 days  30 days 25 days 
Like  8  5131  0
Share  0  2011  0
Comment  0  196  0

Advertising effectiveness is a direct manifestation of advertising. Nifty ‘s Top 1 ad received 8 likes, 0 shares, 0 comments in just 6 days.

Summary: Every detail of the advertisement is important. Actually, several important factors that affect the effectiveness of ads are ad creativity, ad copy, ad audience, and ad costs. Now BigSpy generates a top ads report for Nifty, helping Nifty to grasp the ad data more clearly.