Top Ads on NiceRink
NiceRink Background Introduction:
Outdoor Ice Rink products & consult. #FrozenMemories Worldwide, 50% STRONGER liners, FULLY supported brackets, plastic boards, ice resurfacers SINCE 1991
Facebook is the overlord of social media, and its monthly active users have exceeded 2 billion. In addition, Facebook’s advertising system is developed, whether it is B2B or B2C advertisers, both can get huge benefits on Facebook.
NiceRink has been advertising and marketing on Facebook for many years. And NiceRink has placed 4 of ads on the Facebook platform in the last month. In the past few years,NiceRink has created thousands of ads on Facebook and completed multiple A / B tests. But do you really know what your most successful Facebook ads are? Now I use a spy tool to check.
BigSpy is the best social media ad spy tool. Searching for NiceRink on BigSpy, we can see that these ads have gained a lot of likes. Now, BigSpy generates a detailed Top ad analysis report for NiceRink. BigSpy decomposes the data of ads, view the performance of a single ad, and analyzes the Top 3 ads with the best performance from NiceRink.
1.NiceRink Top 3 Ads Basic Understanding
|Page Categories||Ice Skating Rink||Ice Skating Rink||Ice Skating Rink|
NiceRink Marketing Objectives Analysis:
NiceRink has been operating in Ice Skating Rink for many years. The marketing objectives it uses most when placing Facebook ads are Other, Other, and Other.
Different campaign objectives bring completely different conversion effects. For example, Page Post Engagement can bring more users who like posts at a lower cost. Website Conversion brings accurate customers with conversions, but the ad costs are relatively high. NiceRink best marketing campaign objective at present is Other. Advertisements mainly choose the appropriate marketing objectives according to different ad purposes.
2.NiceRink Top 3 Ads Content Display
We all know that Facebook ’s advertising policy is strict, and every ad that goes online needs to be reviewed. What kind of advertising copy is in compliance? What kind of advertising copy is welcomed by users?
|Ad Headline||NiceRink-Outdoor Ice Rinks-'91 (@nicerink) • Instagram photos and videos||NiceRink||NiceRink|
|Ad Copy Text||WIN A NiceRink HAT & T-Shirt! #StanleyCupChallenge @sanjosesharks vs. @vegasgoldenknights 4/23/2019 ...||WIN A NiceRink HAT & T-Shirt! #StanleyCupChallenge Boston Bruins vs. Toronto Maple Leafs 4/23/2019 #...||WIN A NiceRink HAT & T-Shirt! #StanleyCupChallenge San Jose Sharks vs. Vegas Golden Knights 4/23/201...|
|Link Description||7,696 Followers, 243 Following, 560 Posts - See Instagram photos and videos from NiceRink-Outdoor Ice Rinks-'91 (@nicerink)||WIN A NiceRink HAT & T-Shirt! #StanleyCupChallenge Boston Bruins vs. Toronto Maple Leafs 4/23/2019 #Game7 #BecauseItsTheCup EASY ENTRY Guess the final score of the game and game winning goal #GWG scorer. So your comment should look like this: (4-2-Marner) Call the play just for fun like this (Deflection off his right shin pad from a snap shot from Mathews) Winner gets a NiceRink Hat and T-Shirt! GOOD LUCK! SHARE/TAG BONUS PRIZES: 10 of the correct score guessers will get NiceRink Sticker Pack *One Entry Per Person **Edited Comments WILL NOT COUNT, delete and post a fresh one. ALL guesses must be made before 6:00pm Central. Our post signaling the end of the entries will follow. Please SHARE & TAG so we can #blowitup. Guess on Instagram as well for more chances to win.||WIN A NiceRink HAT & T-Shirt! #StanleyCupChallenge San Jose Sharks vs. Vegas Golden Knights 4/23/2019 #Game7 #BecauseItsTheCup EASY ENTRY Guess the final score of the game and game winning goal #GWG scorer. So your comment should look like this: (5-4-Couture) Call the play just for fun like this (3OT PP tip in to break the cookie jar) Winner gets a NiceRink Hat and T-Shirt! GOOD LUCK! SHARE/TAG BONUS PRIZES: 10 of the correct score guessers will get NiceRink Sticker Pack *One Entry Per Person **Edited Comments WILL NOT COUNT, delete and post a fresh one. ALL guesses must be made before 9:00pm Central. Our post signaling the end of the entries will follow. Please SHARE & TAG so we can #blowitup. Guess on Instagram as well for more chances to win.|
|Text Word Count||759||781||759|
NiceRink Top 1 Ad Content Analysis：
Ad title: Text is an extension of the creative. NiceRink Top 1 ads got 0 likes. NiceRink uses a sentence with the finishing touch title: “NiceRink-Outdoor Ice Rinks-'91 (@nicerink) • Instagram photos and videos”, point out the main purpose, and sublimate the theme of the advertisement. The power of a sentence is endless.
The text is a supplement to the headline. NiceRink shared 759 words describing Top 1 ad. In addition, the use of emojis in the text can shorten the distance to the user.
Call-to-Action can promote user’s click behavior and bring the most direct conversion. Currently, the CTA of Top 1 ad is VIEW_INSTAGRAM_PROFILE.
The main role of the creative is to attract users, and the ad copy is the key factor for conversion. NiceRink should continue to optimize the ad content.
3.NiceRink Top 3 Ads Creative Selection
|Landing Page Link||http://instagram.com/nicerink||https://www.facebook.com/NiceRink/photos/a.10152459486890221/10162046937535221/?type=3||https://www.facebook.com/NiceRink/photos/a.10152459486890221/10162046980915221/?type=3|
The principle of less is more appropriate for the selection of creatives. In just a few seconds to attract users’ attention, and let users understand the function of your product, these ads produced by NiceRink are successful.
NiceRink Creative Analysis:
NiceRink placed a Image ad in 2019-04-22-2019-04-23, and got 0 likes. The size and type of creatives used in different ad positions are different. But using beautiful colors can attract users faster.
4.NiceRink Top 3 Ads Audience Analysis:
|Country||United States||United States,Canada||United States,Canada|
Different audiences have different demands. Before publishing an ad, you have to ask yourself, do you really know who is your target audience?
Today’s advertising is increasingly pursuing personalization. If you can’t make exquisite advertisements, you must know your audience and attract the most accurate traffic.
NiceRink has the best conversion in United States, and can advertise more in United States in the future.
In addition, BigSpy can also target the detailed audience of advertisements, including the age distribution, gender ratio, and country of the audience. You can also use BigSpy to track competitors’ audiences.
5.NiceRink Top 3 Ads Performance Display
|During||2 days||2 days||2 days|
Advertising effectiveness is a direct manifestation of advertising. NiceRink ‘s Top 1 ad received 0 likes, 0 shares, 0 comments in just 2 days.
Summary: Every detail of the advertisement is important. Actually, several important factors that affect the effectiveness of ads are ad creativity, ad copy, ad audience, and ad costs. Now BigSpy generates a top ads report for NiceRink, helping NiceRink to grasp the ad data more clearly.