Top Ads on Nexford University

Nexford University Background Introduction:

Nexford University is an American university licensed by the Higher Education Licensure Commission in Washington DC.

Facebook is the overlord of social media, and its monthly active users have exceeded 2 billion. In addition, Facebook’s advertising system is developed, whether it is B2B or B2C advertisers, both can get huge benefits on Facebook.

Nexford University has been advertising and marketing on Facebook for many years. And Nexford University has placed 171 of ads on the Facebook platform in the last month. In the past few years,Nexford University has created thousands of ads on Facebook and completed multiple A / B tests. But do you really know what your most successful Facebook ads are? Now I use a spy tool to check.

BigSpy is the best social media ad spy tool. Searching for Nexford University on BigSpy, we can see that these ads have gained a lot of likes. Now, BigSpy generates a detailed Top ad analysis report for Nexford University. BigSpy decomposes the data of ads, view the performance of a single ad, and analyzes the Top 3 ads with the best performance from Nexford University.

BigSpy

1.Nexford University Top 3 Ads Basic Understanding

   top1  top2  top3
Name  Nexford University  Nexford University  Nexford University
Page Categories  Community College  Community College  Community College
Marketing Objectives Other  Other  Other
ECommerce Softwares  N/A  N/A  N/A

Nexford University Marketing Objectives Analysis: 

Nexford University has been operating in Community College for many years. The marketing objectives it uses most when placing Facebook ads are Other, Other, and Other.

Different campaign objectives bring completely different conversion effects. For example, Page Post Engagement can bring more users who like posts at a lower cost. Website Conversion brings accurate customers with conversions, but the ad costs are relatively high. Nexford University best marketing campaign objective at present is Other. Advertisements mainly choose the appropriate marketing objectives according to different ad purposes.

2.Nexford University Top 3 Ads Content Display

We all know that Facebook ’s advertising policy is strict, and every ad that goes online needs to be reviewed. What kind of advertising copy is in compliance? What kind of advertising copy is welcomed by users?

  top1 top2 top3
Ad Headline  Nexford University and MTN | Get 45GB complimentary data  Nexford University and MTN | Get 45GB complimentary data Nexford University and MTN | Get 45GB complimentary data 
Ad Copy Text  Prepare for your future career while you’re at home. Get the skills that employers are looking for...  Prepare for your future career in lockdown. Get the skills that employers are looking for plus 45GB ...  Study at home, access the world. Earn your degree with America’s most innovative university and ge...
Link Description  Study at home and access the world with MTN Nigeria. Enroll with Nexford by May 31 and get 45GB mobile data over six months, powered by MTN sponsored data.  N/A  Study at home and access the world with MTN Nigeria. Enroll with Nexford by May 31 and get 45GB mobile data over six months, powered by MTN sponsored data.
Website Link  www.nexford.org  www.nexford.org  www.nexford.org
CTA  LEARN_MORE  LEARN_MORE  LEARN_MORE
Text Word Count 203  192  172
Like 661  10  538

Nexford University Top 1 Ad Content Analysis:

Ad title: Text is an extension of the creative. Nexford University Top 1 ads got 661 likes. Nexford University uses a sentence with the finishing touch title: “Nexford University and MTN | Get 45GB complimentary data”, point out the main purpose, and sublimate the theme of the advertisement. The power of a sentence is endless.

The text is a supplement to the headline. Nexford University shared 203 words describing Top 1 ad. In addition, the use of emojis in the text can shorten the distance to the user.

Call-to-Action can promote user’s click behavior and bring the most direct conversion. Currently, the CTA of Top 1 ad is LEARN_MORE.

The main role of the creative is to attract users, and the ad copy is the key factor for conversion. Nexford University should continue to optimize the ad content.

3.Nexford University Top 3 Ads Creative Selection

   top1  top2  top3
Creative Type   Image  Video  Image
Ad Time   2020-06-03-2020-06-18  2020-05-13-2020-06-18  2020-05-13-2020-06-17
Landing Page Link  https://www.nexford.org/mtn  https://www.nexford.org/mtn?utm_source=Facebook&utm_medium=CPA-Facebook_Mobile_Feed&utm_campaign=NG+-+All+-+Applications+-+MTN-Landing+Page+-+Audiences+-+MBA+-+May20&utm_content=MTN+Ola+Video+-+B&utm_term=NG+-+All+-+Applications+-+MTN-Landing+Page+-+Interest:+Business/Technology+Enthusiasts+-+MBA   https://www.nexford.org/mtn?utm_source=Facebook&utm_medium=CPA-Facebook_Mobile_Feed&utm_campaign=NG+-+All+-+Applications+-+MTN-Landing+Page+-+Audiences+-+MBA+-+May20&utm_content=MTN+Static&utm_term=NG+-+All+-+Applications+-+MTN-Landing+Page+-+Lookalike:+All-Leads+(1%25-5%25)+-+MBA&fbclid=IwAR3Iop541HyL-eCnOywg4h8Sa1MWzcAP_rju-wcyF_npgb4Q9yF58X8eMjk

The principle of less is more appropriate for the selection of creatives. In just a few seconds to attract users’ attention, and let users understand the function of your product, these ads produced by Nexford University are successful.

Nexford University Creative Analysis: 

Nexford University placed a Image ad in 2020-06-03-2020-06-18, and got 661 likes. The size and type of creatives used in different ad positions are different. But using beautiful colors can attract users faster.

4.Nexford University Top 3 Ads Audience Analysis:

   top1  top2  top3
Country  N/A  Nigeria  Nigeria
Language  English  English  English

Different audiences have different demands. Before publishing an ad, you have to ask yourself, do you really know who is your target audience?

Today’s advertising is increasingly pursuing personalization. If you can’t make exquisite advertisements, you must know your audience and attract the most accurate traffic.

Nexford University has the best conversion in N/A, and can advertise more in N/A in the future.

In addition, BigSpy can also target the detailed audience of advertisements, including the age distribution, gender ratio, and country of the audience. You can also use BigSpy to track competitors’ audiences.

5.Nexford University Top 3 Ads Performance Display

   top1  top2  top3
Ad Time  2020-06-03-2020-06-18  2020-05-13-2020-06-18  2020-05-13-2020-06-17
During  12 days  31 days 36 days 
Like  661  10  538
Share  2  3  9
Comment  22  19  14

Advertising effectiveness is a direct manifestation of advertising. Nexford University ‘s Top 1 ad received 661 likes, 2 shares, 22 comments in just 12 days.

Summary: Every detail of the advertisement is important. Actually, several important factors that affect the effectiveness of ads are ad creativity, ad copy, ad audience, and ad costs. Now BigSpy generates a top ads report for Nexford University, helping Nexford University to grasp the ad data more clearly.