Top Ads on NexFan

NexFan Background Introduction:

Clean Technology for Next Generation !

Facebook is the overlord of social media, and its monthly active users have exceeded 2 billion. In addition, Facebook’s advertising system is developed, whether it is B2B or B2C advertisers, both can get huge benefits on Facebook.

NexFan has been advertising and marketing on Facebook for many years. And NexFan has placed 56 of ads on the Facebook platform in the last month. In the past few years,NexFan has created thousands of ads on Facebook and completed multiple A / B tests. But do you really know what your most successful Facebook ads are? Now I use a spy tool to check.

BigSpy is the best social media ad spy tool. Searching for NexFan on BigSpy, we can see that these ads have gained a lot of likes. Now, BigSpy generates a detailed Top ad analysis report for NexFan. BigSpy decomposes the data of ads, view the performance of a single ad, and analyzes the Top 3 ads with the best performance from NexFan.

BigSpy

1.NexFan Top 3 Ads Basic Understanding

   top1  top2  top3
Name  NexFan  NexFan  NexFan
Page Categories  Product/Service  Product/Service  Product/Service
Marketing Objectives Other  Other  Other
ECommerce Softwares  N/A  N/A  N/A

NexFan Marketing Objectives Analysis: 

NexFan has been operating in Product/Service for many years. The marketing objectives it uses most when placing Facebook ads are Other, Other, and Other.

Different campaign objectives bring completely different conversion effects. For example, Page Post Engagement can bring more users who like posts at a lower cost. Website Conversion brings accurate customers with conversions, but the ad costs are relatively high. NexFan best marketing campaign objective at present is Other. Advertisements mainly choose the appropriate marketing objectives according to different ad purposes.

2.NexFan Top 3 Ads Content Display

We all know that Facebook ’s advertising policy is strict, and every ad that goes online needs to be reviewed. What kind of advertising copy is in compliance? What kind of advertising copy is welcomed by users?

  top1 top2 top3
Ad Headline  Get it NOW with up to 50% OFF!  Get it NOW with up to 50% OFF! Get it NOW with up to 50% OFF! 
Ad Copy Text  Now available with up to 50% off! NexFan delivers clean and refreshingly cool air in this hot summer...  DO NOT miss this Portable Air Cooler in this hot summer! Enjoy Cool & Clean Air with NexFan! $1 MIL...  This Portable AC Has Over 4K backers on Indiegogo! Meet Nexfan, Stay cool in this hot summer!
Link Description  Here comes the next generation of NexFan portable air conditioner. Weighted only 0.8KG, it is small yet powerful, more than a fast-cooling air-con. Refrigeration, humidification, air purification and aromatherapy are all achieved by this tiny little body.  Here comes the next generation of NexFan portable air conditioner. Weighted only 0.8KG, it is small yet powerful, more than a fast-cooling air-con. Refrigeration, humidification, air purification and aromatherapy are all achieved by this tiny little body.  Here comes the next generation of NexFan portable air conditioner. Weighted only 0.8KG, it is small yet powerful, more than a fast-cooling air-con. Refrigeration, humidification, air purification and aromatherapy are all achieved by this tiny little body.
Website Link  www.indiegogo.com  www.indiegogo.com  www.indiegogo.com
CTA  SHOP_NOW  SHOP_NOW  SHOP_NOW
Text Word Count 359  153  93
Like 3  22  11

NexFan Top 1 Ad Content Analysis:

Ad title: Text is an extension of the creative. NexFan Top 1 ads got 3 likes. NexFan uses a sentence with the finishing touch title: “Get it NOW with up to 50% OFF!”, point out the main purpose, and sublimate the theme of the advertisement. The power of a sentence is endless.

The text is a supplement to the headline. NexFan shared 359 words describing Top 1 ad. In addition, the use of emojis in the text can shorten the distance to the user.

Call-to-Action can promote user’s click behavior and bring the most direct conversion. Currently, the CTA of Top 1 ad is SHOP_NOW.

The main role of the creative is to attract users, and the ad copy is the key factor for conversion. NexFan should continue to optimize the ad content.

3.NexFan Top 3 Ads Creative Selection

   top1  top2  top3
Creative Type   Image  Image  Image
Ad Time   2020-04-15-2020-06-14  2020-06-03-2020-06-10  2020-04-29-2020-06-08
Landing Page Link  https://www.indiegogo.com/projects/nexfan-ultra-portable-ac-with-powerful-cooling  https://www.indiegogo.com/projects/nexfan-ultra-portable-ac-with-powerful-cooling   https://www.indiegogo.com/projects/nexfan-ultra-portable-ac-with-powerful-cooling?fbclid=IwAR2FgdY8hSjEahZW42-61eO75Qg6VIK56k8bgOEtPE8O9XTCPmy-I8IUs0I

The principle of less is more appropriate for the selection of creatives. In just a few seconds to attract users’ attention, and let users understand the function of your product, these ads produced by NexFan are successful.

NexFan Creative Analysis: 

NexFan placed a Image ad in 2020-04-15-2020-06-14, and got 3 likes. The size and type of creatives used in different ad positions are different. But using beautiful colors can attract users faster.

4.NexFan Top 3 Ads Audience Analysis:

   top1  top2  top3
Country  Belgium,Philippines,Canada...  N/A  Greece,Malaysia,Singapore...
Language  English  English  English

Different audiences have different demands. Before publishing an ad, you have to ask yourself, do you really know who is your target audience?

Today’s advertising is increasingly pursuing personalization. If you can’t make exquisite advertisements, you must know your audience and attract the most accurate traffic.

NexFan has the best conversion in Belgium,Philippines,Canada..., and can advertise more in Belgium,Philippines,Canada... in the future.

In addition, BigSpy can also target the detailed audience of advertisements, including the age distribution, gender ratio, and country of the audience. You can also use BigSpy to track competitors’ audiences.

5.NexFan Top 3 Ads Performance Display

   top1  top2  top3
Ad Time  2020-04-15-2020-06-14  2020-06-03-2020-06-10  2020-04-29-2020-06-08
During  61 days  8 days 41 days 
Like  3  22  11
Share  5  4  2
Comment  1  9  9

Advertising effectiveness is a direct manifestation of advertising. NexFan ‘s Top 1 ad received 3 likes, 5 shares, 1 comments in just 61 days.

Summary: Every detail of the advertisement is important. Actually, several important factors that affect the effectiveness of ads are ad creativity, ad copy, ad audience, and ad costs. Now BigSpy generates a top ads report for NexFan, helping NexFan to grasp the ad data more clearly.