Top Ads on Newport Aquarium

Newport Aquarium Background Introduction:

The official Facebook page of Newport Aquarium, located across the Ohio River from downtown Cincinnati in Newport, Ky.

Facebook is the overlord of social media, and its monthly active users have exceeded 2 billion. In addition, Facebook’s advertising system is developed, whether it is B2B or B2C advertisers, both can get huge benefits on Facebook.

Newport Aquarium has been advertising and marketing on Facebook for many years. And Newport Aquarium has placed 16 of ads on the Facebook platform in the last month. In the past few years,Newport Aquarium has created thousands of ads on Facebook and completed multiple A / B tests. But do you really know what your most successful Facebook ads are? Now I use a spy tool to check.

BigSpy is the best social media ad spy tool. Searching for Newport Aquarium on BigSpy, we can see that these ads have gained a lot of likes. Now, BigSpy generates a detailed Top ad analysis report for Newport Aquarium. BigSpy decomposes the data of ads, view the performance of a single ad, and analyzes the Top 3 ads with the best performance from Newport Aquarium.

BigSpy

1.Newport Aquarium Top 3 Ads Basic Understanding

   top1  top2  top3
Name  Newport Aquarium  Newport Aquarium  Newport Aquarium
Page Categories  Aquarium  Aquarium  Aquarium
Marketing Objectives Other  Other  Other
ECommerce Softwares  N/A  N/A  N/A

Newport Aquarium Marketing Objectives Analysis: 

Newport Aquarium has been operating in Aquarium for many years. The marketing objectives it uses most when placing Facebook ads are Other, Other, and Other.

Different campaign objectives bring completely different conversion effects. For example, Page Post Engagement can bring more users who like posts at a lower cost. Website Conversion brings accurate customers with conversions, but the ad costs are relatively high. Newport Aquarium best marketing campaign objective at present is Other. Advertisements mainly choose the appropriate marketing objectives according to different ad purposes.

2.Newport Aquarium Top 3 Ads Content Display

We all know that Facebook ’s advertising policy is strict, and every ad that goes online needs to be reviewed. What kind of advertising copy is in compliance? What kind of advertising copy is welcomed by users?

  top1 top2 top3
Ad Headline  $5 Off with Promo Code THANKS  Newport Aquarium Newport Aquarium 
Ad Copy Text  With special thanks to our community, we're offering $5 off all full-priced general admission ticket...  Celebrate Newport Aquarium’s 20th Anniversary with a NEW Exhibit, NEW Play Area, Sharks, Penguins,...  Celebrate Newport Aquarium’s 20th Anniversary with a NEW Exhibit, NEW Play Area, Sharks, Penguins,...
Link Description  Limited Offer ends May 26, 2019  N/A  N/A
Website Link  www.newportaquarium.com  www.newportaquarium.com  www.newportaquarium.com
CTA  LEARN_MORE  LEARN_MORE  LEARN_MORE
Text Word Count 235  123  123
Like 0  3  4

Newport Aquarium Top 1 Ad Content Analysis:

Ad title: Text is an extension of the creative. Newport Aquarium Top 1 ads got 0 likes. Newport Aquarium uses a sentence with the finishing touch title: “$5 Off with Promo Code THANKS”, point out the main purpose, and sublimate the theme of the advertisement. The power of a sentence is endless.

The text is a supplement to the headline. Newport Aquarium shared 235 words describing Top 1 ad. In addition, the use of emojis in the text can shorten the distance to the user.

Call-to-Action can promote user’s click behavior and bring the most direct conversion. Currently, the CTA of Top 1 ad is LEARN_MORE.

The main role of the creative is to attract users, and the ad copy is the key factor for conversion. Newport Aquarium should continue to optimize the ad content.

3.Newport Aquarium Top 3 Ads Creative Selection

   top1  top2  top3
Creative Type   Video  Carousel  Carousel
Ad Time   2019-05-01-2019-05-09  2019-04-18-2019-05-09  2019-04-08-2019-05-09
Landing Page Link  https://www.newportaquarium.com/thanks  https://www.newportaquarium.com/Things-To-Do/Exhibits/Freshwater-Falls?utm_source=facebook&utm_medium=social_paid-naq&utm_campaign=spring19-exhibit&utm_content=naq-190412-geotarget-freshwater_falls_inner   https://www.newportaquarium.com/Things-To-Do/Exhibits/Freshwater-Falls?utm_source=facebook&utm_medium=social_paid-naq&utm_campaign=spring19-exhibit&utm_content=naq-190412-geotarget-freshwater_falls_outer

The principle of less is more appropriate for the selection of creatives. In just a few seconds to attract users’ attention, and let users understand the function of your product, these ads produced by Newport Aquarium are successful.

Newport Aquarium Creative Analysis: 

Newport Aquarium placed a Video ad in 2019-05-01-2019-05-09, and got 0 likes. The size and type of creatives used in different ad positions are different. But using beautiful colors can attract users faster.

4.Newport Aquarium Top 3 Ads Audience Analysis:

   top1  top2  top3
Country  United States  United States  United States
Language  English  English  English

Different audiences have different demands. Before publishing an ad, you have to ask yourself, do you really know who is your target audience?

Today’s advertising is increasingly pursuing personalization. If you can’t make exquisite advertisements, you must know your audience and attract the most accurate traffic.

Newport Aquarium has the best conversion in United States, and can advertise more in United States in the future.

In addition, BigSpy can also target the detailed audience of advertisements, including the age distribution, gender ratio, and country of the audience. You can also use BigSpy to track competitors’ audiences.

5.Newport Aquarium Top 3 Ads Performance Display

   top1  top2  top3
Ad Time  2019-05-01-2019-05-09  2019-04-18-2019-05-09  2019-04-08-2019-05-09
During  9 days  22 days 32 days 
Like  0  3  4
Share  0  0  1
Comment  0  0  1

Advertising effectiveness is a direct manifestation of advertising. Newport Aquarium ‘s Top 1 ad received 0 likes, 0 shares, 0 comments in just 9 days.

Summary: Every detail of the advertisement is important. Actually, several important factors that affect the effectiveness of ads are ad creativity, ad copy, ad audience, and ad costs. Now BigSpy generates a top ads report for Newport Aquarium, helping Newport Aquarium to grasp the ad data more clearly.