Top Ads on Newcastle University

Newcastle University Background Introduction:

Newcastle University’s official Facebook page. Like for news, events and views of campus life. We check this page for queries Mon – Fri, 8:30 – 18:00 GMT.

Facebook is the overlord of social media, and its monthly active users have exceeded 2 billion. In addition, Facebook’s advertising system is developed, whether it is B2B or B2C advertisers, both can get huge benefits on Facebook.

Newcastle University has been advertising and marketing on Facebook for many years. And Newcastle University has placed 317 of ads on the Facebook platform in the last month. In the past few years,Newcastle University has created thousands of ads on Facebook and completed multiple A / B tests. But do you really know what your most successful Facebook ads are? Now I use a spy tool to check.

BigSpy is the best social media ad spy tool. Searching for Newcastle University on BigSpy, we can see that these ads have gained a lot of likes. Now, BigSpy generates a detailed Top ad analysis report for Newcastle University. BigSpy decomposes the data of ads, view the performance of a single ad, and analyzes the Top 3 ads with the best performance from Newcastle University.

BigSpy

1.Newcastle University Top 3 Ads Basic Understanding

   top1  top2  top3
Name  Newcastle University  Newcastle University  Newcastle University
Page Categories  College & University  School  College & University
Marketing Objectives Other  Other  Other
ECommerce Softwares  N/A  N/A  N/A

Newcastle University Marketing Objectives Analysis: 

Newcastle University has been operating in College & University for many years. The marketing objectives it uses most when placing Facebook ads are Other, Other, and Other.

Different campaign objectives bring completely different conversion effects. For example, Page Post Engagement can bring more users who like posts at a lower cost. Website Conversion brings accurate customers with conversions, but the ad costs are relatively high. Newcastle University best marketing campaign objective at present is Other. Advertisements mainly choose the appropriate marketing objectives according to different ad purposes.

2.Newcastle University Top 3 Ads Content Display

We all know that Facebook ’s advertising policy is strict, and every ad that goes online needs to be reviewed. What kind of advertising copy is in compliance? What kind of advertising copy is welcomed by users?

  top1 top2 top3
Ad Headline  Register for a webinar  Be an Innovative Leader Register for a webinar 
Ad Copy Text  Join us at one of our interactive webinars to learn about our Technology programs and studying with ...  Drive innovation, manage challenges more effectively and grow your business through design. Join our...  Join us at one of our interactive webinars to learn about our Technology programs and studying with ...
Link Description  Learn about studying Technology  Online Design Management MA  Learn about studying in Australia
Website Link  www.newcastle.edu.au  www.northumbria.ac.uk  www.newcastle.edu.au
CTA  LEARN_MORE  LEARN_MORE  LEARN_MORE
Text Word Count 103  116  103
Like 2754  21  2190

Newcastle University Top 1 Ad Content Analysis:

Ad title: Text is an extension of the creative. Newcastle University Top 1 ads got 2754 likes. Newcastle University uses a sentence with the finishing touch title: “Register for a webinar”, point out the main purpose, and sublimate the theme of the advertisement. The power of a sentence is endless.

The text is a supplement to the headline. Newcastle University shared 103 words describing Top 1 ad. In addition, the use of emojis in the text can shorten the distance to the user.

Call-to-Action can promote user’s click behavior and bring the most direct conversion. Currently, the CTA of Top 1 ad is LEARN_MORE.

The main role of the creative is to attract users, and the ad copy is the key factor for conversion. Newcastle University should continue to optimize the ad content.

3.Newcastle University Top 3 Ads Creative Selection

   top1  top2  top3
Creative Type   Image  Image  Image
Ad Time   2020-06-11-2020-06-18  2020-04-14-2020-06-18  2020-05-21-2020-06-18
Landing Page Link  https://www.newcastle.edu.au/international/webinars?utm_campaign=internationalcampaign-cm-int&utm_source=facebook&utm_medium=social-feed&utm_term=rest-of-world&utm_content=technology&fbclid=IwAR1WyCVl2oEBza5KHZqmwq2YjMAbx7M1d9Udct24Z8JXpdDWvyr8f70BNHY  https://www.northumbria.ac.uk/distance-learning/corporate-design-management-ma?utm_source=facebook&utm_medium=lead-gen&utm_campaign=nn-nu-dm-lead-gen&campaign_id=%7B%7Bcampaign.id%7D%7D   https://www.newcastle.edu.au/international/webinars?utm_campaign=internationalcampaign-cm-int&utm_source=facebook&utm_medium=social-feed&utm_term=rest-of-world&utm_content=technology&fbclid=IwAR1sCNQXr1cUopOI_aHCCeGiSEIKcLfOUAT0lBunU2qBU4Ta--edj9h4_bI

The principle of less is more appropriate for the selection of creatives. In just a few seconds to attract users’ attention, and let users understand the function of your product, these ads produced by Newcastle University are successful.

Newcastle University Creative Analysis: 

Newcastle University placed a Image ad in 2020-06-11-2020-06-18, and got 2754 likes. The size and type of creatives used in different ad positions are different. But using beautiful colors can attract users faster.

4.Newcastle University Top 3 Ads Audience Analysis:

   top1  top2  top3
Country  Germany  N/A  Nepal
Language  English  Dutch  English

Different audiences have different demands. Before publishing an ad, you have to ask yourself, do you really know who is your target audience?

Today’s advertising is increasingly pursuing personalization. If you can’t make exquisite advertisements, you must know your audience and attract the most accurate traffic.

Newcastle University has the best conversion in Germany, and can advertise more in Germany in the future.

In addition, BigSpy can also target the detailed audience of advertisements, including the age distribution, gender ratio, and country of the audience. You can also use BigSpy to track competitors’ audiences.

5.Newcastle University Top 3 Ads Performance Display

   top1  top2  top3
Ad Time  2020-06-11-2020-06-18  2020-04-14-2020-06-18  2020-05-21-2020-06-18
During  8 days  66 days 23 days 
Like  2754  21  2190
Share  49  2  62
Comment  108  0  81

Advertising effectiveness is a direct manifestation of advertising. Newcastle University ‘s Top 1 ad received 2754 likes, 49 shares, 108 comments in just 8 days.

Summary: Every detail of the advertisement is important. Actually, several important factors that affect the effectiveness of ads are ad creativity, ad copy, ad audience, and ad costs. Now BigSpy generates a top ads report for Newcastle University, helping Newcastle University to grasp the ad data more clearly.