Top Ads on New Zealand Symphony Orchestra

New Zealand Symphony Orchestra Background Introduction:

The NZSO, founded in 1946, is New Zealand's flagship orchestra. www.nzso.co.nz www.twitter.com/nzso

Facebook is the overlord of social media, and its monthly active users have exceeded 2 billion. In addition, Facebook’s advertising system is developed, whether it is B2B or B2C advertisers, both can get huge benefits on Facebook.

New Zealand Symphony Orchestra has been advertising and marketing on Facebook for many years. And New Zealand Symphony Orchestra has placed 36 of ads on the Facebook platform in the last month. In the past few years,New Zealand Symphony Orchestra has created thousands of ads on Facebook and completed multiple A / B tests. But do you really know what your most successful Facebook ads are? Now I use a spy tool to check.

BigSpy is the best social media ad spy tool. Searching for New Zealand Symphony Orchestra on BigSpy, we can see that these ads have gained a lot of likes. Now, BigSpy generates a detailed Top ad analysis report for New Zealand Symphony Orchestra. BigSpy decomposes the data of ads, view the performance of a single ad, and analyzes the Top 3 ads with the best performance from New Zealand Symphony Orchestra.

BigSpy

1.New Zealand Symphony Orchestra Top 3 Ads Basic Understanding

   top1  top2  top3
Name  New Zealand Symphony Orchestra  New Zealand Symphony Orchestra  New Zealand Symphony Orchestra
Page Categories  Performing Arts  Performing Arts  Performing Arts
Marketing Objectives Other  Other  Other
ECommerce Softwares  N/A  N/A  N/A

New Zealand Symphony Orchestra Marketing Objectives Analysis: 

New Zealand Symphony Orchestra has been operating in Performing Arts for many years. The marketing objectives it uses most when placing Facebook ads are Other, Other, and Other.

Different campaign objectives bring completely different conversion effects. For example, Page Post Engagement can bring more users who like posts at a lower cost. Website Conversion brings accurate customers with conversions, but the ad costs are relatively high. New Zealand Symphony Orchestra best marketing campaign objective at present is Other. Advertisements mainly choose the appropriate marketing objectives according to different ad purposes.

2.New Zealand Symphony Orchestra Top 3 Ads Content Display

We all know that Facebook ’s advertising policy is strict, and every ad that goes online needs to be reviewed. What kind of advertising copy is in compliance? What kind of advertising copy is welcomed by users?

  top1 top2 top3
Ad Headline  Mozart Horn Concerto  Beethoven Symphony No. 5 NZSO: Bach Sei Solo in association with New Zealand Van Lines featuring NZSO Second Violin Simeon Broom 
Ad Copy Text  NZSO Section Principal Horn Samuel Jacobs performs Mozart’s infectiously cheerful concerto in this...  Beethoven Symphony No. 5 in C Minor, Op. 67 Hamish McKeich, Conductor The New Zealand Symphony Orch...  Sei Solo in association with New Zealand Van Lines is a six-part series featuring NZSO string player...
Link Description  Wed, 17 Jun, 7.30pm  Music · 1,898 people  N/A
Website Link  ad.doubleclick.net  www.facebook.com  www.nzso.co.nz
CTA  LEARN_MORE  EVENT_RSVP  LEARN_MORE
Text Word Count 119  874  411
Like 293  1101  592

New Zealand Symphony Orchestra Top 1 Ad Content Analysis:

Ad title: Text is an extension of the creative. New Zealand Symphony Orchestra Top 1 ads got 293 likes. New Zealand Symphony Orchestra uses a sentence with the finishing touch title: “Mozart Horn Concerto”, point out the main purpose, and sublimate the theme of the advertisement. The power of a sentence is endless.

The text is a supplement to the headline. New Zealand Symphony Orchestra shared 119 words describing Top 1 ad. In addition, the use of emojis in the text can shorten the distance to the user.

Call-to-Action can promote user’s click behavior and bring the most direct conversion. Currently, the CTA of Top 1 ad is LEARN_MORE.

The main role of the creative is to attract users, and the ad copy is the key factor for conversion. New Zealand Symphony Orchestra should continue to optimize the ad content.

3.New Zealand Symphony Orchestra Top 3 Ads Creative Selection

   top1  top2  top3
Creative Type   Image  Image  Video
Ad Time   2020-06-11-2020-06-16  2020-06-06-2020-06-09  2020-05-26-2020-05-31
Landing Page Link  https://ad.doubleclick.net/ddm/trackclk/N137801.153842FACEBOOKNZ/B24277449.275185219;dc_trk_aid=469458057;dc_trk_cid=133393766;dc_lat=;dc_rdid=;tag_for_child_directed_treatment=;tfua=  https://www.facebook.com/newzealandsymphonyorchestra/?_sref_=10157905827813591&refid=28&_ft_=adid.6181236772597:qid.6836192923076078387:mf_story_key.3475930531463051662:is_sponsored.1:ei.AI@AQKkbApVE1GZ5cMTUdewOqi3l6eykimTeC1Btjbinvx4PJtd0haBDzcdM_5G7cmFr2qltL_gWg1IaHEMqVOq_NdM:top_level_post_id.10157905827818591:content_owner_id_new.6548913590:call_to_action_type.EVENT_RSVP:page_id.6548913590:src.22:story_location.5:story_attachment_style.event:view_time.1591675074:filter.h_nor:tds_flgs.3:actrs.6548913590:page_insights.%7B%226548913590%22:%7B%22page_id%22:6548913590,%22page_id_type%22:%22page%22,%22actor_id%22:6548913590,%22dm%22:%7B%22isShare%22:1,%22originalPostOwnerID%22:0%7D,%22psn%22:%22EntStatusCreationStory%22,%22post_context%22:%7B%22object_fbtype%22:266,%22publish_time%22:1591522360,%22story_name%22:%22EntStatusCreationStory%22,%22story_fbid%22:%5B10157905827818591%5D%7D,%22role%22:1,%22sl%22:5,%22targets%22:%5B%7B%22actor_id%22:6548913590,%22page_id%22:6548913590,%22post_id%22:10157905827818591,%22role%22:1,%22share_id%22:0%7D%5D%7D%7D&__tn__=~-R   https://www.nzso.co.nz/?fbclid=IwAR0U4s06vq_8LyZEmMf8i4TMVnpqU4X9JuGpwI9yBkqaF8IfEhDg03DWpfg

The principle of less is more appropriate for the selection of creatives. In just a few seconds to attract users’ attention, and let users understand the function of your product, these ads produced by New Zealand Symphony Orchestra are successful.

New Zealand Symphony Orchestra Creative Analysis: 

New Zealand Symphony Orchestra placed a Image ad in 2020-06-11-2020-06-16, and got 293 likes. The size and type of creatives used in different ad positions are different. But using beautiful colors can attract users faster.

4.New Zealand Symphony Orchestra Top 3 Ads Audience Analysis:

   top1  top2  top3
Country  N/A  Belgium  Lebanon
Language  English  English  English

Different audiences have different demands. Before publishing an ad, you have to ask yourself, do you really know who is your target audience?

Today’s advertising is increasingly pursuing personalization. If you can’t make exquisite advertisements, you must know your audience and attract the most accurate traffic.

New Zealand Symphony Orchestra has the best conversion in N/A, and can advertise more in N/A in the future.

In addition, BigSpy can also target the detailed audience of advertisements, including the age distribution, gender ratio, and country of the audience. You can also use BigSpy to track competitors’ audiences.

5.New Zealand Symphony Orchestra Top 3 Ads Performance Display

   top1  top2  top3
Ad Time  2020-06-11-2020-06-16  2020-06-06-2020-06-09  2020-05-26-2020-05-31
During  6 days  4 days 6 days 
Like  293  1101  592
Share  10  0  51
Comment  11  35  60

Advertising effectiveness is a direct manifestation of advertising. New Zealand Symphony Orchestra ‘s Top 1 ad received 293 likes, 10 shares, 11 comments in just 6 days.

Summary: Every detail of the advertisement is important. Actually, several important factors that affect the effectiveness of ads are ad creativity, ad copy, ad audience, and ad costs. Now BigSpy generates a top ads report for New Zealand Symphony Orchestra, helping New Zealand Symphony Orchestra to grasp the ad data more clearly.