Top Ads on New York City Ballet

New York City Ballet Background Introduction:

One of the foremost dance companies in the world, with a roster of 100 extraordinary dancers and an unparalleled repertory, NYCB is committed to promoting creative excellence and nurturing a new generation of dancers, choreographers and audiences.

Facebook is the overlord of social media, and its monthly active users have exceeded 2 billion. In addition, Facebook’s advertising system is developed, whether it is B2B or B2C advertisers, both can get huge benefits on Facebook.

New York City Ballet has been advertising and marketing on Facebook for many years. And New York City Ballet has placed 41 of ads on the Facebook platform in the last month. In the past few years,New York City Ballet has created thousands of ads on Facebook and completed multiple A / B tests. But do you really know what your most successful Facebook ads are? Now I use a spy tool to check.

BigSpy is the best social media ad spy tool. Searching for New York City Ballet on BigSpy, we can see that these ads have gained a lot of likes. Now, BigSpy generates a detailed Top ad analysis report for New York City Ballet. BigSpy decomposes the data of ads, view the performance of a single ad, and analyzes the Top 3 ads with the best performance from New York City Ballet.


1.New York City Ballet Top 3 Ads Basic Understanding

   top1  top2  top3
Name  New York City Ballet  New York City Ballet  New York City Ballet
Page Categories  Performance & Event Venue  Performance & Event Venue  Performance & Event Venue
Marketing Objectives Other  Other  Other
ECommerce Softwares  N/A  N/A  N/A

New York City Ballet Marketing Objectives Analysis: 

New York City Ballet has been operating in Performance & Event Venue for many years. The marketing objectives it uses most when placing Facebook ads are Other, Other, and Other.

Different campaign objectives bring completely different conversion effects. For example, Page Post Engagement can bring more users who like posts at a lower cost. Website Conversion brings accurate customers with conversions, but the ad costs are relatively high. New York City Ballet best marketing campaign objective at present is Other. Advertisements mainly choose the appropriate marketing objectives according to different ad purposes.

2.New York City Ballet Top 3 Ads Content Display

We all know that Facebook ’s advertising policy is strict, and every ad that goes online needs to be reviewed. What kind of advertising copy is in compliance? What kind of advertising copy is welcomed by users?

  top1 top2 top3
Ad Headline  Family Saturdays  Family Saturdays $30 For 30 
Ad Copy Text  Looking for something exciting to do with the kids on a Saturday morning this winter? FAMILY SATURDA...  NYCB for kids, FAMILY SATURDAYS goes beyond tutus and pointe shoes to introduce the wondrous world o...  Looking for last minute plans? NYCB offers $30 same-day rush tickets for ages 30 and under. Spend a ...
Link Description  FEB 22 at 11 AM  FEB 22 and MAY 30 at 11 AM  Discounted ticketing for ages 13-30
Website Link
Text Word Count 214  172  138
Like 23  10  0

New York City Ballet Top 1 Ad Content Analysis:

Ad title: Text is an extension of the creative. New York City Ballet Top 1 ads got 23 likes. New York City Ballet uses a sentence with the finishing touch title: “Family Saturdays”, point out the main purpose, and sublimate the theme of the advertisement. The power of a sentence is endless.

The text is a supplement to the headline. New York City Ballet shared 214 words describing Top 1 ad. In addition, the use of emojis in the text can shorten the distance to the user.

Call-to-Action can promote user’s click behavior and bring the most direct conversion. Currently, the CTA of Top 1 ad is BOOK_TRAVEL.

The main role of the creative is to attract users, and the ad copy is the key factor for conversion. New York City Ballet should continue to optimize the ad content.

3.New York City Ballet Top 3 Ads Creative Selection

   top1  top2  top3
Creative Type   Video  Video  Video
Ad Time   2020-02-10-2020-02-19  2020-01-21-2020-02-19  2019-05-06-2019-05-06
Landing Page Link

The principle of less is more appropriate for the selection of creatives. In just a few seconds to attract users’ attention, and let users understand the function of your product, these ads produced by New York City Ballet are successful.

New York City Ballet Creative Analysis: 

New York City Ballet placed a Video ad in 2020-02-10-2020-02-19, and got 23 likes. The size and type of creatives used in different ad positions are different. But using beautiful colors can attract users faster.

4.New York City Ballet Top 3 Ads Audience Analysis:

   top1  top2  top3
Country  N/A  N/A  United States
Language  Filipino  English  English

Different audiences have different demands. Before publishing an ad, you have to ask yourself, do you really know who is your target audience?

Today’s advertising is increasingly pursuing personalization. If you can’t make exquisite advertisements, you must know your audience and attract the most accurate traffic.

New York City Ballet has the best conversion in N/A, and can advertise more in N/A in the future.

In addition, BigSpy can also target the detailed audience of advertisements, including the age distribution, gender ratio, and country of the audience. You can also use BigSpy to track competitors’ audiences.

5.New York City Ballet Top 3 Ads Performance Display

   top1  top2  top3
Ad Time  2020-02-10-2020-02-19  2020-01-21-2020-02-19  2019-05-06-2019-05-06
During  10 days  30 days 1 days 
Like  23  10  0
Share  2  2  0
Comment  1  0  0

Advertising effectiveness is a direct manifestation of advertising. New York City Ballet ‘s Top 1 ad received 23 likes, 2 shares, 1 comments in just 10 days.

Summary: Every detail of the advertisement is important. Actually, several important factors that affect the effectiveness of ads are ad creativity, ad copy, ad audience, and ad costs. Now BigSpy generates a top ads report for New York City Ballet, helping New York City Ballet to grasp the ad data more clearly.