Top Ads on New York Post

New York Post Background Introduction:

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Facebook is the overlord of social media, and its monthly active users have exceeded 2 billion. In addition, Facebook’s advertising system is developed, whether it is B2B or B2C advertisers, both can get huge benefits on Facebook.

New York Post has been advertising and marketing on Facebook for many years. And New York Post has placed 199 of ads on the Facebook platform in the last month. In the past few years,New York Post has created thousands of ads on Facebook and completed multiple A / B tests. But do you really know what your most successful Facebook ads are? Now I use a spy tool to check.

BigSpy is the best social media ad spy tool. Searching for New York Post on BigSpy, we can see that these ads have gained a lot of likes. Now, BigSpy generates a detailed Top ad analysis report for New York Post. BigSpy decomposes the data of ads, view the performance of a single ad, and analyzes the Top 3 ads with the best performance from New York Post.

BigSpy

1.New York Post Top 3 Ads Basic Understanding

   top1  top2  top3
Name  New York Post  New York Post  New York Post
Page Categories  Publisher  Politician  Journalist
Marketing Objectives Other  Other  Other
ECommerce Softwares  wordpress  wordpress  wordpress

New York Post Marketing Objectives Analysis: 

New York Post has been operating in Publisher for many years. The marketing objectives it uses most when placing Facebook ads are Other, Other, and Other.

Different campaign objectives bring completely different conversion effects. For example, Page Post Engagement can bring more users who like posts at a lower cost. Website Conversion brings accurate customers with conversions, but the ad costs are relatively high. New York Post best marketing campaign objective at present is Other. Advertisements mainly choose the appropriate marketing objectives according to different ad purposes.

2.New York Post Top 3 Ads Content Display

We all know that Facebook ’s advertising policy is strict, and every ad that goes online needs to be reviewed. What kind of advertising copy is in compliance? What kind of advertising copy is welcomed by users?

  top1 top2 top3
Ad Headline  $1 a week for 12 weeks  Trump orders all places of worship to open, declaring them essential AOC ripped for holding ‘virtual’ coronavirus forum from plush DC abode 
Ad Copy Text  no setting  no setting  no setting
Link Description  Limited time only.  President Trump announced Friday that all houses of worship would be considered “essential services” and urged governors to “do the right thing” and let them reopen immediat…  With her district ravaged by the coronavirus, Rep. Alexandria Ocasio-Cortez is coming under fire for participating in a “virtual forum” with constituents — from the comforts of her plush abode in D…
Website Link  subscribe.nypost.com  nypost.com  nypost.com
CTA  LEARN_MORE    LEARN_MORE
Text Word Count 0  0  0
Like 0  0  0

New York Post Top 1 Ad Content Analysis:

Ad title: Text is an extension of the creative. New York Post Top 1 ads got 0 likes. New York Post uses a sentence with the finishing touch title: “$1 a week for 12 weeks”, point out the main purpose, and sublimate the theme of the advertisement. The power of a sentence is endless.

The text is a supplement to the headline. New York Post shared 0 words describing Top 1 ad. In addition, the use of emojis in the text can shorten the distance to the user.

Call-to-Action can promote user’s click behavior and bring the most direct conversion. Currently, the CTA of Top 1 ad is LEARN_MORE.

The main role of the creative is to attract users, and the ad copy is the key factor for conversion. New York Post should continue to optimize the ad content.

3.New York Post Top 3 Ads Creative Selection

   top1  top2  top3
Creative Type   Image  Image  Image
Ad Time   2020-05-04-2020-06-18  2020-05-22-2020-06-03  2020-05-21-2020-06-01
Landing Page Link  https://subscribe.nypost.com/?utm_source=facebook&utm_medium=werehere&utm_campaign=JOINUS  https://nypost.com/2020/05/22/trump-orders-all-places-of-worship-to-open-declaring-them-essential/   https://nypost.com/2020/04/03/aoc-ripped-for-holding-coronavirus-forum-from-plush-dc-abode/

The principle of less is more appropriate for the selection of creatives. In just a few seconds to attract users’ attention, and let users understand the function of your product, these ads produced by New York Post are successful.

New York Post Creative Analysis: 

New York Post placed a Image ad in 2020-05-04-2020-06-18, and got 0 likes. The size and type of creatives used in different ad positions are different. But using beautiful colors can attract users faster.

4.New York Post Top 3 Ads Audience Analysis:

   top1  top2  top3
Country  United States  United States  United States
Language  English  N/A  N/A

Different audiences have different demands. Before publishing an ad, you have to ask yourself, do you really know who is your target audience?

Today’s advertising is increasingly pursuing personalization. If you can’t make exquisite advertisements, you must know your audience and attract the most accurate traffic.

New York Post has the best conversion in United States, and can advertise more in United States in the future.

In addition, BigSpy can also target the detailed audience of advertisements, including the age distribution, gender ratio, and country of the audience. You can also use BigSpy to track competitors’ audiences.

5.New York Post Top 3 Ads Performance Display

   top1  top2  top3
Ad Time  2020-05-04-2020-06-18  2020-05-22-2020-06-03  2020-05-21-2020-06-01
During  46 days  13 days 12 days 
Like  0  0  0
Share  0  0  0
Comment  0  0  0

Advertising effectiveness is a direct manifestation of advertising. New York Post ‘s Top 1 ad received 0 likes, 0 shares, 0 comments in just 46 days.

Summary: Every detail of the advertisement is important. Actually, several important factors that affect the effectiveness of ads are ad creativity, ad copy, ad audience, and ad costs. Now BigSpy generates a top ads report for New York Post, helping New York Post to grasp the ad data more clearly.