Top Ads on New York Daily News

New York Daily News Background Introduction:

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Facebook is the overlord of social media, and its monthly active users have exceeded 2 billion. In addition, Facebook’s advertising system is developed, whether it is B2B or B2C advertisers, both can get huge benefits on Facebook.

New York Daily News has been advertising and marketing on Facebook for many years. And New York Daily News has placed 191 of ads on the Facebook platform in the last month. In the past few years,New York Daily News has created thousands of ads on Facebook and completed multiple A / B tests. But do you really know what your most successful Facebook ads are? Now I use a spy tool to check.

BigSpy is the best social media ad spy tool. Searching for New York Daily News on BigSpy, we can see that these ads have gained a lot of likes. Now, BigSpy generates a detailed Top ad analysis report for New York Daily News. BigSpy decomposes the data of ads, view the performance of a single ad, and analyzes the Top 3 ads with the best performance from New York Daily News.

BigSpy

1.New York Daily News Top 3 Ads Basic Understanding

   top1  top2  top3
Name  New York Daily News  New York Daily News  New York Daily News
Page Categories  News & Media Website  News & Media Website  News & Media Website
Marketing Objectives Other  Other  Other
ECommerce Softwares  N/A  N/A  N/A

New York Daily News Marketing Objectives Analysis: 

New York Daily News has been operating in News & Media Website for many years. The marketing objectives it uses most when placing Facebook ads are Other, Other, and Other.

Different campaign objectives bring completely different conversion effects. For example, Page Post Engagement can bring more users who like posts at a lower cost. Website Conversion brings accurate customers with conversions, but the ad costs are relatively high. New York Daily News best marketing campaign objective at present is Other. Advertisements mainly choose the appropriate marketing objectives according to different ad purposes.

2.New York Daily News Top 3 Ads Content Display

We all know that Facebook ’s advertising policy is strict, and every ad that goes online needs to be reviewed. What kind of advertising copy is in compliance? What kind of advertising copy is welcomed by users?

  top1 top2 top3
Ad Headline  Get an 8-Week Trial for just 99¢  Get an 8-Week Trial for just 99¢ Get an 8-Week Trial for just 99¢ 
Ad Copy Text  Enjoy Unlimited Digital Access to trusted journalism on all your devices.  See the bigger picture. Get 8 weeks of Unlimited Digital Access for just 99¢.  See the bigger picture. Get 8 weeks of Unlimited Digital Access for just 99¢.
Link Description  N/A  N/A  N/A
Website Link  checkout2.nydailynews.com  checkout2.nydailynews.com  checkout2.nydailynews.com
CTA  SUBSCRIBE  SUBSCRIBE  SUBSCRIBE
Text Word Count 73  78  78
Like 14  1  4

New York Daily News Top 1 Ad Content Analysis:

Ad title: Text is an extension of the creative. New York Daily News Top 1 ads got 14 likes. New York Daily News uses a sentence with the finishing touch title: “Get an 8-Week Trial for just 99¢”, point out the main purpose, and sublimate the theme of the advertisement. The power of a sentence is endless.

The text is a supplement to the headline. New York Daily News shared 73 words describing Top 1 ad. In addition, the use of emojis in the text can shorten the distance to the user.

Call-to-Action can promote user’s click behavior and bring the most direct conversion. Currently, the CTA of Top 1 ad is SUBSCRIBE.

The main role of the creative is to attract users, and the ad copy is the key factor for conversion. New York Daily News should continue to optimize the ad content.

3.New York Daily News Top 3 Ads Creative Selection

   top1  top2  top3
Creative Type   Image  Image  Image
Ad Time   2020-06-17-2020-06-18  2020-06-01-2020-06-10  2020-05-04-2020-06-08
Landing Page Link  https://checkout2.nydailynews.com/mtrdigital?pid=941  https://checkout2.nydailynews.com/mtrdigital?pid=941   https://checkout2.nydailynews.com/mtrdigital?pid=941&fbclid=IwAR2yVuahBzBdQDfsA0JxZIqRPf47nidvHXEmm_JD8SSE8iKjiJ1sVygvU0g

The principle of less is more appropriate for the selection of creatives. In just a few seconds to attract users’ attention, and let users understand the function of your product, these ads produced by New York Daily News are successful.

New York Daily News Creative Analysis: 

New York Daily News placed a Image ad in 2020-06-17-2020-06-18, and got 14 likes. The size and type of creatives used in different ad positions are different. But using beautiful colors can attract users faster.

4.New York Daily News Top 3 Ads Audience Analysis:

   top1  top2  top3
Country  United States  United States  United States
Language  English  English  English

Different audiences have different demands. Before publishing an ad, you have to ask yourself, do you really know who is your target audience?

Today’s advertising is increasingly pursuing personalization. If you can’t make exquisite advertisements, you must know your audience and attract the most accurate traffic.

New York Daily News has the best conversion in United States, and can advertise more in United States in the future.

In addition, BigSpy can also target the detailed audience of advertisements, including the age distribution, gender ratio, and country of the audience. You can also use BigSpy to track competitors’ audiences.

5.New York Daily News Top 3 Ads Performance Display

   top1  top2  top3
Ad Time  2020-06-17-2020-06-18  2020-06-01-2020-06-10  2020-05-04-2020-06-08
During  2 days  10 days 36 days 
Like  14  1  4
Share  2  0  1
Comment  0  0  5

Advertising effectiveness is a direct manifestation of advertising. New York Daily News ‘s Top 1 ad received 14 likes, 2 shares, 0 comments in just 2 days.

Summary: Every detail of the advertisement is important. Actually, several important factors that affect the effectiveness of ads are ad creativity, ad copy, ad audience, and ad costs. Now BigSpy generates a top ads report for New York Daily News, helping New York Daily News to grasp the ad data more clearly.