Top Ads on New York City Triathlon

New York City Triathlon Background Introduction:

The 17th annual Panasonic New York City Triathlon will be held on July 16, 2017. Registration drawing opens November 1, 2016. #SeeYouInTheHudson

Facebook is the overlord of social media, and its monthly active users have exceeded 2 billion. In addition, Facebook’s advertising system is developed, whether it is B2B or B2C advertisers, both can get huge benefits on Facebook.

New York City Triathlon has been advertising and marketing on Facebook for many years. And New York City Triathlon has placed 1 of ads on the Facebook platform in the last month. In the past few years,New York City Triathlon has created thousands of ads on Facebook and completed multiple A / B tests. But do you really know what your most successful Facebook ads are? Now I use a spy tool to check.

BigSpy is the best social media ad spy tool. Searching for New York City Triathlon on BigSpy, we can see that these ads have gained a lot of likes. Now, BigSpy generates a detailed Top ad analysis report for New York City Triathlon. BigSpy decomposes the data of ads, view the performance of a single ad, and analyzes the Top 3 ads with the best performance from New York City Triathlon.

BigSpy

1.New York City Triathlon Top 3 Ads Basic Understanding

   top1  top2  top3
Name  New York City Triathlon  New York City Triathlon  New York City Triathlon
Page Categories  Competition  -  -
Marketing Objectives Other  -  -
ECommerce Softwares  wordpress  -  -

New York City Triathlon Marketing Objectives Analysis: 

New York City Triathlon has been operating in Competition for many years. The marketing objectives it uses most when placing Facebook ads are Other, -, and -.

Different campaign objectives bring completely different conversion effects. For example, Page Post Engagement can bring more users who like posts at a lower cost. Website Conversion brings accurate customers with conversions, but the ad costs are relatively high. New York City Triathlon best marketing campaign objective at present is Other. Advertisements mainly choose the appropriate marketing objectives according to different ad purposes.

2.New York City Triathlon Top 3 Ads Content Display

We all know that Facebook ’s advertising policy is strict, and every ad that goes online needs to be reviewed. What kind of advertising copy is in compliance? What kind of advertising copy is welcomed by users?

  top1 top2 top3
Ad Headline  Timeline Photos  -
Ad Copy Text  Apply NOW for the 2020 New York City Triathlon Lottery! No fee is required to enter the drawing and ...  -  -
Link Description  Apply NOW for the 2020 New York City Triathlon Lottery! No fee is required to enter the drawing and all applicants will be notified of their status on Jan. 13. Applications will close Dec. 27 (11:59pm EST). View details and apply: www.nyctri.com #NYCTri #LifeTimeTri  -  -
Website Link  www.nyctri.com  -  -
CTA  APPLY_NOW  -  -
Text Word Count 267  -  -
Like 4  -  -

New York City Triathlon Top 1 Ad Content Analysis:

Ad title: Text is an extension of the creative. New York City Triathlon Top 1 ads got 4 likes. New York City Triathlon uses a sentence with the finishing touch title: “Timeline Photos”, point out the main purpose, and sublimate the theme of the advertisement. The power of a sentence is endless.

The text is a supplement to the headline. New York City Triathlon shared 267 words describing Top 1 ad. In addition, the use of emojis in the text can shorten the distance to the user.

Call-to-Action can promote user’s click behavior and bring the most direct conversion. Currently, the CTA of Top 1 ad is APPLY_NOW.

The main role of the creative is to attract users, and the ad copy is the key factor for conversion. New York City Triathlon should continue to optimize the ad content.

3.New York City Triathlon Top 3 Ads Creative Selection

   top1  top2  top3
Creative Type   Image  -  -
Ad Time   2019-12-16-2019-12-16  -  -
Landing Page Link  https://www.nyctri.com/?fbclid=IwAR2BAbVwJKf9JbZi3fEvn3gEA5twL04Yzqfi5G9OnY2nvS1LQ_wXdg9CsaI  -   -

The principle of less is more appropriate for the selection of creatives. In just a few seconds to attract users’ attention, and let users understand the function of your product, these ads produced by New York City Triathlon are successful.

New York City Triathlon Creative Analysis: 

New York City Triathlon placed a Image ad in 2019-12-16-2019-12-16, and got 4 likes. The size and type of creatives used in different ad positions are different. But using beautiful colors can attract users faster.

4.New York City Triathlon Top 3 Ads Audience Analysis:

   top1  top2  top3
Country  N/A  -  -
Language  English  -  -

Different audiences have different demands. Before publishing an ad, you have to ask yourself, do you really know who is your target audience?

Today’s advertising is increasingly pursuing personalization. If you can’t make exquisite advertisements, you must know your audience and attract the most accurate traffic.

New York City Triathlon has the best conversion in N/A, and can advertise more in N/A in the future.

In addition, BigSpy can also target the detailed audience of advertisements, including the age distribution, gender ratio, and country of the audience. You can also use BigSpy to track competitors’ audiences.

5.New York City Triathlon Top 3 Ads Performance Display

   top1  top2  top3
Ad Time  2019-12-16-2019-12-16  -  -
During  1 days  -
Like  4  -  -
Share  0  -  -
Comment  1  -  -

Advertising effectiveness is a direct manifestation of advertising. New York City Triathlon ‘s Top 1 ad received 4 likes, 0 shares, 1 comments in just 1 days.

Summary: Every detail of the advertisement is important. Actually, several important factors that affect the effectiveness of ads are ad creativity, ad copy, ad audience, and ad costs. Now BigSpy generates a top ads report for New York City Triathlon, helping New York City Triathlon to grasp the ad data more clearly.