Top Ads on New Horizons Festival

New Horizons Festival Background Introduction:

Facebook is the overlord of social media, and its monthly active users have exceeded 2 billion. In addition, Facebook’s advertising system is developed, whether it is B2B or B2C advertisers, both can get huge benefits on Facebook.

New Horizons Festival has been advertising and marketing on Facebook for many years. And New Horizons Festival has placed 36 of ads on the Facebook platform in the last month. In the past few years,New Horizons Festival has created thousands of ads on Facebook and completed multiple A / B tests. But do you really know what your most successful Facebook ads are? Now I use a spy tool to check.

BigSpy is the best social media ad spy tool. Searching for New Horizons Festival on BigSpy, we can see that these ads have gained a lot of likes. Now, BigSpy generates a detailed Top ad analysis report for New Horizons Festival. BigSpy decomposes the data of ads, view the performance of a single ad, and analyzes the Top 3 ads with the best performance from New Horizons Festival.

BigSpy

1.New Horizons Festival Top 3 Ads Basic Understanding

   top1  top2  top3
Name  New Horizons Festival  New Horizons Festival  New Horizons Festival
Page Categories  Festival  Festival  Festival
Marketing Objectives Other  Other  Other
ECommerce Softwares  wordpress  N/A  wordpress

New Horizons Festival Marketing Objectives Analysis: 

New Horizons Festival has been operating in Festival for many years. The marketing objectives it uses most when placing Facebook ads are Other, Other, and Other.

Different campaign objectives bring completely different conversion effects. For example, Page Post Engagement can bring more users who like posts at a lower cost. Website Conversion brings accurate customers with conversions, but the ad costs are relatively high. New Horizons Festival best marketing campaign objective at present is Other. Advertisements mainly choose the appropriate marketing objectives according to different ad purposes.

2.New Horizons Festival Top 3 Ads Content Display

We all know that Facebook ’s advertising policy is strict, and every ad that goes online needs to be reviewed. What kind of advertising copy is in compliance? What kind of advertising copy is welcomed by users?

  top1 top2 top3
Ad Headline  NHF 2019 | Less than 3 weeks to go!  Photos from New Horizons Festival's post New Horizons Festival 
Ad Copy Text  Weniger als 32Wochen noch bis zum New Horizons Festival! ???? Spektakuläre Shows von Martin Garrix...  Deutschlands geilste Festival Location New Horizons Festival am Nürburgring ???? Discover the ki...  Beyond the horizon lies a world of endless possibilities.
Link Description  N/A  N/A  N/A
Website Link  newhorizons-festival.com  www.facebook.com  www.newhorizons-festival.com
CTA  SHOP_NOW    WATCH_MORE
Text Word Count 347  127  57
Like 0  65  0

New Horizons Festival Top 1 Ad Content Analysis:

Ad title: Text is an extension of the creative. New Horizons Festival Top 1 ads got 0 likes. New Horizons Festival uses a sentence with the finishing touch title: “NHF 2019 | Less than 3 weeks to go!”, point out the main purpose, and sublimate the theme of the advertisement. The power of a sentence is endless.

The text is a supplement to the headline. New Horizons Festival shared 347 words describing Top 1 ad. In addition, the use of emojis in the text can shorten the distance to the user.

Call-to-Action can promote user’s click behavior and bring the most direct conversion. Currently, the CTA of Top 1 ad is SHOP_NOW.

The main role of the creative is to attract users, and the ad copy is the key factor for conversion. New Horizons Festival should continue to optimize the ad content.

3.New Horizons Festival Top 3 Ads Creative Selection

   top1  top2  top3
Creative Type   Image  Carousel  Video
Ad Time   2019-08-11-2019-12-15  2019-04-13-2019-04-18  2019-04-16-2019-04-18
Landing Page Link  https://newhorizons-festival.com/tickets/?utm_source=paid+social&utm_medium=cpm&utm_campaign=3weeks+HD  https://www.facebook.com/322010681488023/posts/798598930495860/   https://newhorizons-festival.com/

The principle of less is more appropriate for the selection of creatives. In just a few seconds to attract users’ attention, and let users understand the function of your product, these ads produced by New Horizons Festival are successful.

New Horizons Festival Creative Analysis: 

New Horizons Festival placed a Image ad in 2019-08-11-2019-12-15, and got 0 likes. The size and type of creatives used in different ad positions are different. But using beautiful colors can attract users faster.

4.New Horizons Festival Top 3 Ads Audience Analysis:

   top1  top2  top3
Country  N/A  Austria  Netherlands,Belgium
Language  English  English  English

Different audiences have different demands. Before publishing an ad, you have to ask yourself, do you really know who is your target audience?

Today’s advertising is increasingly pursuing personalization. If you can’t make exquisite advertisements, you must know your audience and attract the most accurate traffic.

New Horizons Festival has the best conversion in N/A, and can advertise more in N/A in the future.

In addition, BigSpy can also target the detailed audience of advertisements, including the age distribution, gender ratio, and country of the audience. You can also use BigSpy to track competitors’ audiences.

5.New Horizons Festival Top 3 Ads Performance Display

   top1  top2  top3
Ad Time  2019-08-11-2019-12-15  2019-04-13-2019-04-18  2019-04-16-2019-04-18
During  127 days  6 days 3 days 
Like  0  65  0
Share  0  2  0
Comment  0  7  0

Advertising effectiveness is a direct manifestation of advertising. New Horizons Festival ‘s Top 1 ad received 0 likes, 0 shares, 0 comments in just 127 days.

Summary: Every detail of the advertisement is important. Actually, several important factors that affect the effectiveness of ads are ad creativity, ad copy, ad audience, and ad costs. Now BigSpy generates a top ads report for New Horizons Festival, helping New Horizons Festival to grasp the ad data more clearly.