Top Ads on New Balance

New Balance Background Introduction:

Facebook oficial da New Balance Brasil. Fearlessly Independent since 1906

Facebook is the overlord of social media, and its monthly active users have exceeded 2 billion. In addition, Facebook’s advertising system is developed, whether it is B2B or B2C advertisers, both can get huge benefits on Facebook.

New Balance has been advertising and marketing on Facebook for many years. And New Balance has placed 878 of ads on the Facebook platform in the last month. In the past few years,New Balance has created thousands of ads on Facebook and completed multiple A / B tests. But do you really know what your most successful Facebook ads are? Now I use a spy tool to check.

BigSpy is the best social media ad spy tool. Searching for New Balance on BigSpy, we can see that these ads have gained a lot of likes. Now, BigSpy generates a detailed Top ad analysis report for New Balance. BigSpy decomposes the data of ads, view the performance of a single ad, and analyzes the Top 3 ads with the best performance from New Balance.

BigSpy

1.New Balance Top 3 Ads Basic Understanding

   top1  top2  top3
Name  New Balance  New Balance  New Balance
Page Categories  Outdoor & Sporting Goods Company  Sporting Goods Store  Outdoor & Sporting Goods Company
Marketing Objectives Other  Other  Other
ECommerce Softwares  magento  N/A  N/A

New Balance Marketing Objectives Analysis: 

New Balance has been operating in Outdoor & Sporting Goods Company for many years. The marketing objectives it uses most when placing Facebook ads are Other, Other, and Other.

Different campaign objectives bring completely different conversion effects. For example, Page Post Engagement can bring more users who like posts at a lower cost. Website Conversion brings accurate customers with conversions, but the ad costs are relatively high. New Balance best marketing campaign objective at present is Other. Advertisements mainly choose the appropriate marketing objectives according to different ad purposes.

2.New Balance Top 3 Ads Content Display

We all know that Facebook ’s advertising policy is strict, and every ad that goes online needs to be reviewed. What kind of advertising copy is in compliance? What kind of advertising copy is welcomed by users?

  top1 top2 top3
Ad Headline  20% de descuento para regalar a papá  Tênis New Balance 850 | Casual Masculino Rosa - 39 New Balance Men Liverpool_FC 19/20 Third Jersey - Black 
Ad Copy Text  Se acerca el día del Padre y por eso te damos 20% de descuento con el código PAPA ingresando a ht...  Conforto, estilo, durabilidade e alta tecnologia. Produtos exclusivos. Confira!  Get exclusive LFC merchandise for 30% off. That’s not all! You’ll get 50% off on your SECOND ite...
Link Description  Lazapatilla de running para hombre Fresh Foam TEMPO, esta diseñada para una comodidad ligera y receptiva y una conduccion suave, parte superior de perfil sintetico y malla para ofrecer un soporte suave pero estrategico desde el talon hasta el antepie. C  N/A  Buy New Balance Men Liverpool_FC 19/20 Third Jersey - Black online at Lazada malaysia. Discount prices and promotional sale on all T-Shirts. Free Shipping.
Website Link  runningbalboa.com  www.newbalance.com.br  www.lazada.com.my
CTA  SHOP_NOW  SHOP_NOW  SHOP_NOW
Text Word Count 233  79  108
Like 4  0  13

New Balance Top 1 Ad Content Analysis:

Ad title: Text is an extension of the creative. New Balance Top 1 ads got 4 likes. New Balance uses a sentence with the finishing touch title: “20% de descuento para regalar a papá”, point out the main purpose, and sublimate the theme of the advertisement. The power of a sentence is endless.

The text is a supplement to the headline. New Balance shared 233 words describing Top 1 ad. In addition, the use of emojis in the text can shorten the distance to the user.

Call-to-Action can promote user’s click behavior and bring the most direct conversion. Currently, the CTA of Top 1 ad is SHOP_NOW.

The main role of the creative is to attract users, and the ad copy is the key factor for conversion. New Balance should continue to optimize the ad content.

3.New Balance Top 3 Ads Creative Selection

   top1  top2  top3
Creative Type   Image  Carousel  Image
Ad Time   2020-06-18-2020-06-20  2020-05-04-2020-06-20  2020-06-17-2020-06-20
Landing Page Link  https://runningbalboa.com/new-balance-mens-tempo.html?utm_source=FB-IG&utm_medium=cpa&utm_campaign=RunningBalboatempo&utm_term=descuentopapa&utm_content=ldm&fbclid=IwAR3IVq5EEWo0RgeSFIvsQ3x2gKqgFL4Nqs-Jm0Oo4eKFzNj8HaiYSJwS_F4  https://www.newbalance.com.br/tenis-new-balance-fresh-foam-roav-corrida-masculino-mroavpg44d/p?idsku=377866&utm_source=facebook&utm_medium=ads&utm_campaign=PW-CATALOGO-PROSPECT&utm_content=DPA_FACEBOOK_ENVOLVIMENTOFB90_BRASIL_FB-IG_DK-MO_AND-IOS_PO_WCA_PROSPECT_A_18-65_CPA_PO_CATALOGO-ALLPRODUCTS-PROSPECT&fbclid=IwAR1AoKVML-3JILUccbFY5KEw61U3fvskKToODrDhyGiRzHQYWTUx_5_8Yr4   https://www.lazada.com.my/products/new-balance-men-liverpool_fc-1920-third-jersey-black-i1053874809-s2872644645.html?spm=a2o4k.seller.list.15.66d6398en9cfnK&mp=1

The principle of less is more appropriate for the selection of creatives. In just a few seconds to attract users’ attention, and let users understand the function of your product, these ads produced by New Balance are successful.

New Balance Creative Analysis: 

New Balance placed a Image ad in 2020-06-18-2020-06-20, and got 4 likes. The size and type of creatives used in different ad positions are different. But using beautiful colors can attract users faster.

4.New Balance Top 3 Ads Audience Analysis:

   top1  top2  top3
Country  N/A  Brazil  Malaysia
Language  Spanish  Portuguese  English

Different audiences have different demands. Before publishing an ad, you have to ask yourself, do you really know who is your target audience?

Today’s advertising is increasingly pursuing personalization. If you can’t make exquisite advertisements, you must know your audience and attract the most accurate traffic.

New Balance has the best conversion in N/A, and can advertise more in N/A in the future.

In addition, BigSpy can also target the detailed audience of advertisements, including the age distribution, gender ratio, and country of the audience. You can also use BigSpy to track competitors’ audiences.

5.New Balance Top 3 Ads Performance Display

   top1  top2  top3
Ad Time  2020-06-18-2020-06-20  2020-05-04-2020-06-20  2020-06-17-2020-06-20
During  3 days  48 days 4 days 
Like  4  0  13
Share  0  138  1
Comment  0  0  0

Advertising effectiveness is a direct manifestation of advertising. New Balance ‘s Top 1 ad received 4 likes, 0 shares, 0 comments in just 3 days.

Summary: Every detail of the advertisement is important. Actually, several important factors that affect the effectiveness of ads are ad creativity, ad copy, ad audience, and ad costs. Now BigSpy generates a top ads report for New Balance, helping New Balance to grasp the ad data more clearly.