Top Ads on Neutrogena

Neutrogena Background Introduction:

Welcome to the official NEUTROGENA® Canada Facebook page. NEUTROGENA® is the #1 dermatologist recommended skin care brand in North America with more than 60 years of history in the Canadian market.

Facebook is the overlord of social media, and its monthly active users have exceeded 2 billion. In addition, Facebook’s advertising system is developed, whether it is B2B or B2C advertisers, both can get huge benefits on Facebook.

Neutrogena has been advertising and marketing on Facebook for many years. And Neutrogena has placed 297 of ads on the Facebook platform in the last month. In the past few years,Neutrogena has created thousands of ads on Facebook and completed multiple A / B tests. But do you really know what your most successful Facebook ads are? Now I use a spy tool to check.

BigSpy is the best social media ad spy tool. Searching for Neutrogena on BigSpy, we can see that these ads have gained a lot of likes. Now, BigSpy generates a detailed Top ad analysis report for Neutrogena. BigSpy decomposes the data of ads, view the performance of a single ad, and analyzes the Top 3 ads with the best performance from Neutrogena.

BigSpy

1.Neutrogena Top 3 Ads Basic Understanding

   top1  top2  top3
Name  Neutrogena  Neutrogena  Neutrogena
Page Categories  Beauty, Cosmetic & Personal Care  Health/Beauty  Beauty, Cosmetic & Personal Care
Marketing Objectives Other  Other  Other
ECommerce Softwares  N/A  N/A  N/A

Neutrogena Marketing Objectives Analysis: 

Neutrogena has been operating in Beauty, Cosmetic & Personal Care for many years. The marketing objectives it uses most when placing Facebook ads are Other, Other, and Other.

Different campaign objectives bring completely different conversion effects. For example, Page Post Engagement can bring more users who like posts at a lower cost. Website Conversion brings accurate customers with conversions, but the ad costs are relatively high. Neutrogena best marketing campaign objective at present is Other. Advertisements mainly choose the appropriate marketing objectives according to different ad purposes.

2.Neutrogena Top 3 Ads Content Display

We all know that Facebook ’s advertising policy is strict, and every ad that goes online needs to be reviewed. What kind of advertising copy is in compliance? What kind of advertising copy is welcomed by users?

  top1 top2 top3
Ad Headline  Neutrogena Clear & Soothe  Neutrogena® Pink Power Neutrogena Clear & Soothe 
Ad Copy Text  Kurkumaa sisältävä Neutrogena® Clear & Soothe!! Ihanteellinen stressaantuneelle, epäpuhtauksill...  With grapefruit extract, this cleanser is designed for acne-prone skin!  Neutrogena® Clear & Soothe med gurkmeja! Perfekt för stressad finnig hud, kombinationshy och för ...
Link Description  N/A  N/A  N/A
Website Link  www.facebook.com  www.walmart.ca  www.facebook.com
CTA  LEARN_MORE  SHOP_NOW  LEARN_MORE
Text Word Count 201  71  218
Like 161  53  373

Neutrogena Top 1 Ad Content Analysis:

Ad title: Text is an extension of the creative. Neutrogena Top 1 ads got 161 likes. Neutrogena uses a sentence with the finishing touch title: “Neutrogena Clear & Soothe”, point out the main purpose, and sublimate the theme of the advertisement. The power of a sentence is endless.

The text is a supplement to the headline. Neutrogena shared 201 words describing Top 1 ad. In addition, the use of emojis in the text can shorten the distance to the user.

Call-to-Action can promote user’s click behavior and bring the most direct conversion. Currently, the CTA of Top 1 ad is LEARN_MORE.

The main role of the creative is to attract users, and the ad copy is the key factor for conversion. Neutrogena should continue to optimize the ad content.

3.Neutrogena Top 3 Ads Creative Selection

   top1  top2  top3
Creative Type   Video  Video  Video
Ad Time   2020-06-02-2020-06-20  2020-04-16-2020-06-18  2020-06-02-2020-06-18
Landing Page Link  https://www.facebook.com/2192501857648749/videos/3048708131838934/  https://www.walmart.ca/en/ip/neutrogena-pink-grapefruit-cream-to-foam-wash/6000199184905?fbclid=IwAR2rjILN9iIP7I9K4e1s6CIoQZkPEhB-6NqP412wAo2e1dkVTx19_s0AXm8   https://www.facebook.com/Neutrogena-Sverige-1697253460367057/?_vref_=866508537161579&refid=28&_ft_=adid.23844872391390235:qid.6834595774008921760:mf_story_key.-3541088223759943263:is_sponsored.1:ei.AI@AQJK4u_gEKMf-xrS6CkKlU3jpvZEfV-wdrHse3HpnCDCy6vQQnpEFDBFng1uGOeHyUGxXdfP4z741kTZWwWs86nB:top_level_post_id.866508537161579:content_owner_id_new.1697253460367057:call_to_action_type.LEARN_MORE:page_id.1697253460367057:src.22:photo_id.866508537161579:story_location.5:story_attachment_style.rich_media_collection:view_time.1591303181:filter.h_nor:tds_flgs.3:actrs.1697253460367057:page_insights.%7B%221697253460367057%22:%7B%22page_id%22:1697253460367057,%22page_id_type%22:%22page%22,%22actor_id%22:1697253460367057,%22dm%22:%7B%22isShare%22:0,%22originalPostOwnerID%22:0%7D,%22psn%22:%22EntVideoCreationStory%22,%22post_context%22:%7B%22object_fbtype%22:1,%22publish_time%22:1591116263,%22story_name%22:%22EntVideoCreationStory%22,%22story_fbid%22:%5B866508537161579%5D%7D,%22role%22:1,%22sl%22:5,%22targets%22:%5B%7B%22actor_id%22:1697253460367057,%22page_id%22:1697253460367057,%22post_id%22:866508537161579,%22role%22:1,%22share_id%22:0%7D%5D%7D%7D&__tn__=~-R

The principle of less is more appropriate for the selection of creatives. In just a few seconds to attract users’ attention, and let users understand the function of your product, these ads produced by Neutrogena are successful.

Neutrogena Creative Analysis: 

Neutrogena placed a Video ad in 2020-06-02-2020-06-20, and got 161 likes. The size and type of creatives used in different ad positions are different. But using beautiful colors can attract users faster.

4.Neutrogena Top 3 Ads Audience Analysis:

   top1  top2  top3
Country  N/A  Canada  N/A
Language  English  German  English

Different audiences have different demands. Before publishing an ad, you have to ask yourself, do you really know who is your target audience?

Today’s advertising is increasingly pursuing personalization. If you can’t make exquisite advertisements, you must know your audience and attract the most accurate traffic.

Neutrogena has the best conversion in N/A, and can advertise more in N/A in the future.

In addition, BigSpy can also target the detailed audience of advertisements, including the age distribution, gender ratio, and country of the audience. You can also use BigSpy to track competitors’ audiences.

5.Neutrogena Top 3 Ads Performance Display

   top1  top2  top3
Ad Time  2020-06-02-2020-06-20  2020-04-16-2020-06-18  2020-06-02-2020-06-18
During  19 days  64 days 17 days 
Like  161  53  373
Share  12  4  40
Comment  3  1  15

Advertising effectiveness is a direct manifestation of advertising. Neutrogena ‘s Top 1 ad received 161 likes, 12 shares, 3 comments in just 19 days.

Summary: Every detail of the advertisement is important. Actually, several important factors that affect the effectiveness of ads are ad creativity, ad copy, ad audience, and ad costs. Now BigSpy generates a top ads report for Neutrogena, helping Neutrogena to grasp the ad data more clearly.