Top Ads on Netmums

Netmums Background Introduction:

The UK’s biggest and best parenting network. Come and join the conversation!

Facebook is the overlord of social media, and its monthly active users have exceeded 2 billion. In addition, Facebook’s advertising system is developed, whether it is B2B or B2C advertisers, both can get huge benefits on Facebook.

Netmums has been advertising and marketing on Facebook for many years. And Netmums has placed 1143 of ads on the Facebook platform in the last month. In the past few years,Netmums has created thousands of ads on Facebook and completed multiple A / B tests. But do you really know what your most successful Facebook ads are? Now I use a spy tool to check.

BigSpy is the best social media ad spy tool. Searching for Netmums on BigSpy, we can see that these ads have gained a lot of likes. Now, BigSpy generates a detailed Top ad analysis report for Netmums. BigSpy decomposes the data of ads, view the performance of a single ad, and analyzes the Top 3 ads with the best performance from Netmums.


1.Netmums Top 3 Ads Basic Understanding

   top1  top2  top3
Name  Netmums  Netmums  Netmums
Page Categories  Educational Consultant  News & Media Website  News & Media Website
Marketing Objectives Other  Other  Other
ECommerce Softwares  wordpress  N/A  N/A

Netmums Marketing Objectives Analysis: 

Netmums has been operating in Educational Consultant for many years. The marketing objectives it uses most when placing Facebook ads are Other, Other, and Other.

Different campaign objectives bring completely different conversion effects. For example, Page Post Engagement can bring more users who like posts at a lower cost. Website Conversion brings accurate customers with conversions, but the ad costs are relatively high. Netmums best marketing campaign objective at present is Other. Advertisements mainly choose the appropriate marketing objectives according to different ad purposes.

2.Netmums Top 3 Ads Content Display

We all know that Facebook ’s advertising policy is strict, and every ad that goes online needs to be reviewed. What kind of advertising copy is in compliance? What kind of advertising copy is welcomed by users?

  top1 top2 top3
Ad Headline  Grab your FREE Home Sublime Science Lab Now!  50 AWESOME things to do after school 28 celebrities caught 'twinning' with their kids 
Ad Copy Text  no setting  �Much more fun than telly!  Kate Middleton and Princess Charlotte almost always match
Link Description  Since we've sadly had to postpone our parties due to COVID-19, we've been working hard to figure out a way to make sure you still show your kids how awesome sci  It’s time to ditch the sofa  These celebs have their own mini-me ... literally
Website Link
Text Word Count 0  28  57
Like 0  0  9

Netmums Top 1 Ad Content Analysis:

Ad title: Text is an extension of the creative. Netmums Top 1 ads got 0 likes. Netmums uses a sentence with the finishing touch title: “Grab your FREE Home Sublime Science Lab Now!”, point out the main purpose, and sublimate the theme of the advertisement. The power of a sentence is endless.

The text is a supplement to the headline. Netmums shared 0 words describing Top 1 ad. In addition, the use of emojis in the text can shorten the distance to the user.

Call-to-Action can promote user’s click behavior and bring the most direct conversion. Currently, the CTA of Top 1 ad is GET_OFFER.

The main role of the creative is to attract users, and the ad copy is the key factor for conversion. Netmums should continue to optimize the ad content.

3.Netmums Top 3 Ads Creative Selection

   top1  top2  top3
Creative Type   Image  Image  Image
Ad Time   2020-05-29-2020-06-07  2019-12-15-2019-12-15  2019-07-25-2019-08-06
Landing Page Link

The principle of less is more appropriate for the selection of creatives. In just a few seconds to attract users’ attention, and let users understand the function of your product, these ads produced by Netmums are successful.

Netmums Creative Analysis: 

Netmums placed a Image ad in 2020-05-29-2020-06-07, and got 0 likes. The size and type of creatives used in different ad positions are different. But using beautiful colors can attract users faster.

4.Netmums Top 3 Ads Audience Analysis:

   top1  top2  top3
Country  United Kingdom  N/A  N/A
Language  English  English  English

Different audiences have different demands. Before publishing an ad, you have to ask yourself, do you really know who is your target audience?

Today’s advertising is increasingly pursuing personalization. If you can’t make exquisite advertisements, you must know your audience and attract the most accurate traffic.

Netmums has the best conversion in United Kingdom, and can advertise more in United Kingdom in the future.

In addition, BigSpy can also target the detailed audience of advertisements, including the age distribution, gender ratio, and country of the audience. You can also use BigSpy to track competitors’ audiences.

5.Netmums Top 3 Ads Performance Display

   top1  top2  top3
Ad Time  2020-05-29-2020-06-07  2019-12-15-2019-12-15  2019-07-25-2019-08-06
During  10 days  1 days 13 days 
Like  0  0  9
Share  0  0  0
Comment  0  0  0

Advertising effectiveness is a direct manifestation of advertising. Netmums ‘s Top 1 ad received 0 likes, 0 shares, 0 comments in just 10 days.

Summary: Every detail of the advertisement is important. Actually, several important factors that affect the effectiveness of ads are ad creativity, ad copy, ad audience, and ad costs. Now BigSpy generates a top ads report for Netmums, helping Netmums to grasp the ad data more clearly.