Top Ads on Netatmo

Netatmo Background Introduction:

Smart home expert. Our Weathermap is the largest ever crowd-sourced weather community. Join now on www.netatmo.com!

Facebook is the overlord of social media, and its monthly active users have exceeded 2 billion. In addition, Facebook’s advertising system is developed, whether it is B2B or B2C advertisers, both can get huge benefits on Facebook.

Netatmo has been advertising and marketing on Facebook for many years. And Netatmo has placed 84 of ads on the Facebook platform in the last month. In the past few years,Netatmo has created thousands of ads on Facebook and completed multiple A / B tests. But do you really know what your most successful Facebook ads are? Now I use a spy tool to check.

BigSpy is the best social media ad spy tool. Searching for Netatmo on BigSpy, we can see that these ads have gained a lot of likes. Now, BigSpy generates a detailed Top ad analysis report for Netatmo. BigSpy decomposes the data of ads, view the performance of a single ad, and analyzes the Top 3 ads with the best performance from Netatmo.

BigSpy

1.Netatmo Top 3 Ads Basic Understanding

   top1  top2  top3
Name  Netatmo  Netatmo  Netatmo
Page Categories  Home & Garden Website  Electronics  Electronics
Marketing Objectives Other  Other  Other
ECommerce Softwares  N/A  N/A  N/A

Netatmo Marketing Objectives Analysis: 

Netatmo has been operating in Home & Garden Website for many years. The marketing objectives it uses most when placing Facebook ads are Other, Other, and Other.

Different campaign objectives bring completely different conversion effects. For example, Page Post Engagement can bring more users who like posts at a lower cost. Website Conversion brings accurate customers with conversions, but the ad costs are relatively high. Netatmo best marketing campaign objective at present is Other. Advertisements mainly choose the appropriate marketing objectives according to different ad purposes.

2.Netatmo Top 3 Ads Content Display

We all know that Facebook ’s advertising policy is strict, and every ad that goes online needs to be reviewed. What kind of advertising copy is in compliance? What kind of advertising copy is welcomed by users?

  top1 top2 top3
Ad Headline  Statia Meteo Netatmo  Come può una stazione meteo aiutarti a migliorare le tue attività di giardinaggio? Découvrez le Détecteur de Fumée Intelligent 
Ad Copy Text  Verifica nivelul CO2 al casei tale si aeriseste atunci cand e nevoie. Poti de asemenea sa verifici s...  Esistono due tipi di giardinieri: quelli che hanno una Stazione Meteo Netatmo e quelli che non ce l'...  Soyez alerté en cas d'incendie chez vous, même si vous n'êtes pas là ! ⚠️ Notification en te...
Link Description  N/A  Stazione Meteo Netatmo, il dispositivo connesso per migliorare le proprie attività di giardinaggio  Le Détecteur de Fumée qui se contrôle tout seul
Website Link  ismart.ro  netatmo.commander1.com  netatmo.commander1.com
CTA  LEARN_MORE  BUY_NOW  BUY_NOW
Text Word Count 191  115  216
Like 8  314  10

Netatmo Top 1 Ad Content Analysis:

Ad title: Text is an extension of the creative. Netatmo Top 1 ads got 8 likes. Netatmo uses a sentence with the finishing touch title: “Statia Meteo Netatmo”, point out the main purpose, and sublimate the theme of the advertisement. The power of a sentence is endless.

The text is a supplement to the headline. Netatmo shared 191 words describing Top 1 ad. In addition, the use of emojis in the text can shorten the distance to the user.

Call-to-Action can promote user’s click behavior and bring the most direct conversion. Currently, the CTA of Top 1 ad is LEARN_MORE.

The main role of the creative is to attract users, and the ad copy is the key factor for conversion. Netatmo should continue to optimize the ad content.

3.Netatmo Top 3 Ads Creative Selection

   top1  top2  top3
Creative Type   Carousel  Image  Video
Ad Time   2020-03-24-2020-03-24  2019-04-04-2019-12-18  2019-06-20-2019-12-17
Landing Page Link  https://ismart.ro/calitate-aer/32-statia-meteo-netatmo-smart-wifi.html?fbclid=IwAR1UdZGD-RjcpecXkwKr4GqFvgP8PtX0DZEqNHFOnB0w9NfHDUQvKkNDBYI  https://get.netatmo.com/weather-station/gardening/it/?utm_source=display&utm_medium=Facebook&+utm_content=Gardening++(Bon+jardinier)+-+Printemps&utm_campaign=2018-11-20_Weather_IT_Prospecting   https://get.netatmo.com/ssa-digital-campaign-realtime-fr/?utm_source=display&utm_medium=Facebook&utm_content=SSA_Video_FR_Alertes+Alarmes&utm_campaign=2019-05-29_Security_FR_SSA_Prospecting

The principle of less is more appropriate for the selection of creatives. In just a few seconds to attract users’ attention, and let users understand the function of your product, these ads produced by Netatmo are successful.

Netatmo Creative Analysis: 

Netatmo placed a Carousel ad in 2020-03-24-2020-03-24, and got 8 likes. The size and type of creatives used in different ad positions are different. But using beautiful colors can attract users faster.

4.Netatmo Top 3 Ads Audience Analysis:

   top1  top2  top3
Country  N/A  Italy  N/A
Language  Italian  Italian  French

Different audiences have different demands. Before publishing an ad, you have to ask yourself, do you really know who is your target audience?

Today’s advertising is increasingly pursuing personalization. If you can’t make exquisite advertisements, you must know your audience and attract the most accurate traffic.

Netatmo has the best conversion in N/A, and can advertise more in N/A in the future.

In addition, BigSpy can also target the detailed audience of advertisements, including the age distribution, gender ratio, and country of the audience. You can also use BigSpy to track competitors’ audiences.

5.Netatmo Top 3 Ads Performance Display

   top1  top2  top3
Ad Time  2020-03-24-2020-03-24  2019-04-04-2019-12-18  2019-06-20-2019-12-17
During  1 days  259 days 181 days 
Like  8  314  10
Share  1  37  0
Comment  1  98  6

Advertising effectiveness is a direct manifestation of advertising. Netatmo ‘s Top 1 ad received 8 likes, 1 shares, 1 comments in just 1 days.

Summary: Every detail of the advertisement is important. Actually, several important factors that affect the effectiveness of ads are ad creativity, ad copy, ad audience, and ad costs. Now BigSpy generates a top ads report for Netatmo, helping Netatmo to grasp the ad data more clearly.