Top Ads on NetPanel

NetPanel Background Introduction:

A NetPanel az NRC marketingkutatási panelje. Lehetőséget biztosít Nektek, internetezőknek, hogy kifejezzétek véleményeteket a Titeket érintő fogyasztói kérdésekről.

Facebook is the overlord of social media, and its monthly active users have exceeded 2 billion. In addition, Facebook’s advertising system is developed, whether it is B2B or B2C advertisers, both can get huge benefits on Facebook.

NetPanel has been advertising and marketing on Facebook for many years. And NetPanel has placed 60 of ads on the Facebook platform in the last month. In the past few years,NetPanel has created thousands of ads on Facebook and completed multiple A / B tests. But do you really know what your most successful Facebook ads are? Now I use a spy tool to check.

BigSpy is the best social media ad spy tool. Searching for NetPanel on BigSpy, we can see that these ads have gained a lot of likes. Now, BigSpy generates a detailed Top ad analysis report for NetPanel. BigSpy decomposes the data of ads, view the performance of a single ad, and analyzes the Top 3 ads with the best performance from NetPanel.

BigSpy

1.NetPanel Top 3 Ads Basic Understanding

   top1  top2  top3
Name  NetPanel  NetPanel  NetPanel
Page Categories  Brand  Brand  Brand
Marketing Objectives Other  Other  Other
ECommerce Softwares  N/A  N/A  N/A

NetPanel Marketing Objectives Analysis: 

NetPanel has been operating in Brand for many years. The marketing objectives it uses most when placing Facebook ads are Other, Other, and Other.

Different campaign objectives bring completely different conversion effects. For example, Page Post Engagement can bring more users who like posts at a lower cost. Website Conversion brings accurate customers with conversions, but the ad costs are relatively high. NetPanel best marketing campaign objective at present is Other. Advertisements mainly choose the appropriate marketing objectives according to different ad purposes.

2.NetPanel Top 3 Ads Content Display

We all know that Facebook ’s advertising policy is strict, and every ad that goes online needs to be reviewed. What kind of advertising copy is in compliance? What kind of advertising copy is welcomed by users?

  top1 top2 top3
Ad Headline  Nyerj kérdőívvel!  Nyerj kérdőívvel! Nyerj kérdőívvel! 
Ad Copy Text  Adj esélyt magadnak és nyerj értékes ajándékokat kérdőívünkkel! Töltsd ki 20 perc alatt, ...  Adj esélyt magadnak és nyerj értékes ajándékokat kérdőívünkkel! Töltsd ki 20 perc alatt, ...  Adj esélyt magadnak és nyerj értékes ajándékokat kérdőívünkkel! Töltsd ki 20 perc alatt, ...
Link Description  Most el is kezdheted.  Most el is kezdheted.  Most el is kezdheted.
Website Link  www.netpanel.hu  www.netpanel.hu  www.netpanel.hu
CTA  LEARN_MORE  LEARN_MORE  LEARN_MORE
Text Word Count 438  438  438
Like 113  13  4

NetPanel Top 1 Ad Content Analysis:

Ad title: Text is an extension of the creative. NetPanel Top 1 ads got 113 likes. NetPanel uses a sentence with the finishing touch title: “Nyerj kérdőívvel!”, point out the main purpose, and sublimate the theme of the advertisement. The power of a sentence is endless.

The text is a supplement to the headline. NetPanel shared 438 words describing Top 1 ad. In addition, the use of emojis in the text can shorten the distance to the user.

Call-to-Action can promote user’s click behavior and bring the most direct conversion. Currently, the CTA of Top 1 ad is LEARN_MORE.

The main role of the creative is to attract users, and the ad copy is the key factor for conversion. NetPanel should continue to optimize the ad content.

3.NetPanel Top 3 Ads Creative Selection

   top1  top2  top3
Creative Type   Image  Image  Image
Ad Time   2020-06-03-2020-06-20  2020-06-03-2020-06-18  2020-03-17-2020-06-04
Landing Page Link  https://www.netpanel.hu/index.php?name=KI_Users&todo=survey_start&rid=6141&fbclid=IwAR37zCvAWM2cBAL3xmWjU4-w2XUJuxM4eFAyjIysdCRFEQ3TpFd6TFVB--I  https://www.netpanel.hu/index.php?name=KI_Users&todo=survey_start&rid=6141   https://www.netpanel.hu/index.php?name=KI_Users&todo=survey_start&rid=6015&fbclid=IwAR0lU3W9BBNjUe_CpO5f1AHNTJWRDN-zzmPfc3Q5RIcn-ug4wgY2bd4jDow

The principle of less is more appropriate for the selection of creatives. In just a few seconds to attract users’ attention, and let users understand the function of your product, these ads produced by NetPanel are successful.

NetPanel Creative Analysis: 

NetPanel placed a Image ad in 2020-06-03-2020-06-20, and got 113 likes. The size and type of creatives used in different ad positions are different. But using beautiful colors can attract users faster.

4.NetPanel Top 3 Ads Audience Analysis:

   top1  top2  top3
Country  N/A  Hungary  Hungary
Language  Dutch  Dutch  Dutch

Different audiences have different demands. Before publishing an ad, you have to ask yourself, do you really know who is your target audience?

Today’s advertising is increasingly pursuing personalization. If you can’t make exquisite advertisements, you must know your audience and attract the most accurate traffic.

NetPanel has the best conversion in N/A, and can advertise more in N/A in the future.

In addition, BigSpy can also target the detailed audience of advertisements, including the age distribution, gender ratio, and country of the audience. You can also use BigSpy to track competitors’ audiences.

5.NetPanel Top 3 Ads Performance Display

   top1  top2  top3
Ad Time  2020-06-03-2020-06-20  2020-06-03-2020-06-18  2020-03-17-2020-06-04
During  18 days  16 days 80 days 
Like  113  13  4
Share  2  0  5
Comment  2  2  1

Advertising effectiveness is a direct manifestation of advertising. NetPanel ‘s Top 1 ad received 113 likes, 2 shares, 2 comments in just 18 days.

Summary: Every detail of the advertisement is important. Actually, several important factors that affect the effectiveness of ads are ad creativity, ad copy, ad audience, and ad costs. Now BigSpy generates a top ads report for NetPanel, helping NetPanel to grasp the ad data more clearly.