Top Ads on Nesta

Nesta Background Introduction:

Nesta là đơn vị thiết kế và thi công tối ưu về thẩm mỹ, tiện ích và giá thành dành cho chung cư số một tại Việt Nam...

Facebook is the overlord of social media, and its monthly active users have exceeded 2 billion. In addition, Facebook’s advertising system is developed, whether it is B2B or B2C advertisers, both can get huge benefits on Facebook.

Nesta has been advertising and marketing on Facebook for many years. And Nesta has placed 86 of ads on the Facebook platform in the last month. In the past few years,Nesta has created thousands of ads on Facebook and completed multiple A / B tests. But do you really know what your most successful Facebook ads are? Now I use a spy tool to check.

BigSpy is the best social media ad spy tool. Searching for Nesta on BigSpy, we can see that these ads have gained a lot of likes. Now, BigSpy generates a detailed Top ad analysis report for Nesta. BigSpy decomposes the data of ads, view the performance of a single ad, and analyzes the Top 3 ads with the best performance from Nesta.

BigSpy

1.Nesta Top 3 Ads Basic Understanding

   top1  top2  top3
Name  Nesta  Nesta  Nesta
Page Categories  Architectural Designer  Architectural Designer  Storage Facility
Marketing Objectives Other  Other  Other
ECommerce Softwares  wordpress  N/A  wordpress

Nesta Marketing Objectives Analysis: 

Nesta has been operating in Architectural Designer for many years. The marketing objectives it uses most when placing Facebook ads are Other, Other, and Other.

Different campaign objectives bring completely different conversion effects. For example, Page Post Engagement can bring more users who like posts at a lower cost. Website Conversion brings accurate customers with conversions, but the ad costs are relatively high. Nesta best marketing campaign objective at present is Other. Advertisements mainly choose the appropriate marketing objectives according to different ad purposes.

2.Nesta Top 3 Ads Content Display

We all know that Facebook ’s advertising policy is strict, and every ad that goes online needs to be reviewed. What kind of advertising copy is in compliance? What kind of advertising copy is welcomed by users?

  top1 top2 top3
Ad Headline  Thiết kế, thi công nội thất  Nesta Top Storage Tips | Nesta™ Storage 
Ad Copy Text  -  Home sweet home ❤ Ảnh thực tế một góc nhỏ căn hộ Nesta hoàn thiện nội thất  no setting
Link Description  căn hộ, nhà phố, biệt thự  Nesta là đơn vị thiết kế và thi công tối ưu về thẩm mỹ, tiện ích và giá thành hợp lý dành cho chung cư số một tại Việt Nam...  During a period of transition, whether it be a new arrival or a long holiday, self-storage is a reliable way to keep your cherished belongings safe
Website Link  nesta.vn  www.facebook.com  www.nesta.ie
CTA  LEARN_MORE  LIKE_PAGE  LEARN_MORE
Text Word Count 1222  97  0
Like 45  271  0

Nesta Top 1 Ad Content Analysis:

Ad title: Text is an extension of the creative. Nesta Top 1 ads got 45 likes. Nesta uses a sentence with the finishing touch title: “Thiết kế, thi công nội thất”, point out the main purpose, and sublimate the theme of the advertisement. The power of a sentence is endless.

The text is a supplement to the headline. Nesta shared 1222 words describing Top 1 ad. In addition, the use of emojis in the text can shorten the distance to the user.

Call-to-Action can promote user’s click behavior and bring the most direct conversion. Currently, the CTA of Top 1 ad is LEARN_MORE.

The main role of the creative is to attract users, and the ad copy is the key factor for conversion. Nesta should continue to optimize the ad content.

3.Nesta Top 3 Ads Creative Selection

   top1  top2  top3
Creative Type   Video  Image  Image
Ad Time   2020-06-11-2020-06-18  2020-06-04-2020-06-18  2020-05-13-2020-06-15
Landing Page Link  https://nesta.vn/?utm_source=facebook&utm_medium=newsfeed&utm_campaign=chuyendoihomepage&fbclid=IwAR1ZY6TVpSNAtFgbIwiN4_wry8MNDG7NGGv_v15E-gUOG3mIOrqKTzCKc3Y  https://www.facebook.com/1349527438468261   https://www.nesta.ie/top-storage-tips/

The principle of less is more appropriate for the selection of creatives. In just a few seconds to attract users’ attention, and let users understand the function of your product, these ads produced by Nesta are successful.

Nesta Creative Analysis: 

Nesta placed a Video ad in 2020-06-11-2020-06-18, and got 45 likes. The size and type of creatives used in different ad positions are different. But using beautiful colors can attract users faster.

4.Nesta Top 3 Ads Audience Analysis:

   top1  top2  top3
Country  N/A  N/A  Ireland
Language  Vietnamese  Vietnamese  English

Different audiences have different demands. Before publishing an ad, you have to ask yourself, do you really know who is your target audience?

Today’s advertising is increasingly pursuing personalization. If you can’t make exquisite advertisements, you must know your audience and attract the most accurate traffic.

Nesta has the best conversion in N/A, and can advertise more in N/A in the future.

In addition, BigSpy can also target the detailed audience of advertisements, including the age distribution, gender ratio, and country of the audience. You can also use BigSpy to track competitors’ audiences.

5.Nesta Top 3 Ads Performance Display

   top1  top2  top3
Ad Time  2020-06-11-2020-06-18  2020-06-04-2020-06-18  2020-05-13-2020-06-15
During  8 days  15 days 34 days 
Like  45  271  0
Share  4  0  0
Comment  1  1  0

Advertising effectiveness is a direct manifestation of advertising. Nesta ‘s Top 1 ad received 45 likes, 4 shares, 1 comments in just 8 days.

Summary: Every detail of the advertisement is important. Actually, several important factors that affect the effectiveness of ads are ad creativity, ad copy, ad audience, and ad costs. Now BigSpy generates a top ads report for Nesta, helping Nesta to grasp the ad data more clearly.