Top Ads on Nespresso

Nespresso Background Introduction:

ברוכים הבאים לעמוד הרשמי של נספרסו ישראל. נשמח שתשתפו אותנו בתמונות שלכם, בהצעות שלכם או בכל מחשבה אחרת.

Facebook is the overlord of social media, and its monthly active users have exceeded 2 billion. In addition, Facebook’s advertising system is developed, whether it is B2B or B2C advertisers, both can get huge benefits on Facebook.

Nespresso has been advertising and marketing on Facebook for many years. And Nespresso has placed 2425 of ads on the Facebook platform in the last month. In the past few years,Nespresso has created thousands of ads on Facebook and completed multiple A / B tests. But do you really know what your most successful Facebook ads are? Now I use a spy tool to check.

BigSpy is the best social media ad spy tool. Searching for Nespresso on BigSpy, we can see that these ads have gained a lot of likes. Now, BigSpy generates a detailed Top ad analysis report for Nespresso. BigSpy decomposes the data of ads, view the performance of a single ad, and analyzes the Top 3 ads with the best performance from Nespresso.

BigSpy

1.Nespresso Top 3 Ads Basic Understanding

   top1  top2  top3
Name  Nespresso  Nespresso  Nespresso
Page Categories  Shopping & Retail  Shopping & Retail  Shopping & Retail
Marketing Objectives Other  Other  Other
ECommerce Softwares  shopify  shopify  N/A

Nespresso Marketing Objectives Analysis: 

Nespresso has been operating in Shopping & Retail for many years. The marketing objectives it uses most when placing Facebook ads are Other, Other, and Other.

Different campaign objectives bring completely different conversion effects. For example, Page Post Engagement can bring more users who like posts at a lower cost. Website Conversion brings accurate customers with conversions, but the ad costs are relatively high. Nespresso best marketing campaign objective at present is Other. Advertisements mainly choose the appropriate marketing objectives according to different ad purposes.

2.Nespresso Top 3 Ads Content Display

We all know that Facebook ’s advertising policy is strict, and every ad that goes online needs to be reviewed. What kind of advertising copy is in compliance? What kind of advertising copy is welcomed by users?

  top1 top2 top3
Ad Headline  N/A  Nespresso Nespresso 
Ad Copy Text  no setting  no setting  Onze nieuwste koffie: de Amaha Awe Uganda. Dit is een koffie uit ons Reviving Origins programma, waa...
Link Description  N/A  N/A  N/A
Website Link  ayudaunrestaurante.com.ar  ayudaunrestaurante.com.ar  www.nespresso.com
CTA  WATCH_MORE  WATCH_MORE  WATCH_MORE
Text Word Count 0  0  174
Like 0  0  11

Nespresso Top 1 Ad Content Analysis:

Ad title: Text is an extension of the creative. Nespresso Top 1 ads got 0 likes. Nespresso uses a sentence with the finishing touch title: “N/A”, point out the main purpose, and sublimate the theme of the advertisement. The power of a sentence is endless.

The text is a supplement to the headline. Nespresso shared 0 words describing Top 1 ad. In addition, the use of emojis in the text can shorten the distance to the user.

Call-to-Action can promote user’s click behavior and bring the most direct conversion. Currently, the CTA of Top 1 ad is WATCH_MORE.

The main role of the creative is to attract users, and the ad copy is the key factor for conversion. Nespresso should continue to optimize the ad content.

3.Nespresso Top 3 Ads Creative Selection

   top1  top2  top3
Creative Type   Video  Carousel  Carousel
Ad Time   2020-06-10-2020-06-19  2020-06-10-2020-06-19  2020-06-15-2020-06-19
Landing Page Link  https://ayudaunrestaurante.com.ar/?utm_source=nespresso&utm_medium=cpc  https://ayudaunrestaurante.com.ar/?utm_source=nespresso&utm_medium=cpc   https://www.nespresso.com/nl/nl/

The principle of less is more appropriate for the selection of creatives. In just a few seconds to attract users’ attention, and let users understand the function of your product, these ads produced by Nespresso are successful.

Nespresso Creative Analysis: 

Nespresso placed a Video ad in 2020-06-10-2020-06-19, and got 0 likes. The size and type of creatives used in different ad positions are different. But using beautiful colors can attract users faster.

4.Nespresso Top 3 Ads Audience Analysis:

   top1  top2  top3
Country  Argentina  Argentina  Poland
Language  N/A  French  French

Different audiences have different demands. Before publishing an ad, you have to ask yourself, do you really know who is your target audience?

Today’s advertising is increasingly pursuing personalization. If you can’t make exquisite advertisements, you must know your audience and attract the most accurate traffic.

Nespresso has the best conversion in Argentina, and can advertise more in Argentina in the future.

In addition, BigSpy can also target the detailed audience of advertisements, including the age distribution, gender ratio, and country of the audience. You can also use BigSpy to track competitors’ audiences.

5.Nespresso Top 3 Ads Performance Display

   top1  top2  top3
Ad Time  2020-06-10-2020-06-19  2020-06-10-2020-06-19  2020-06-15-2020-06-19
During  10 days  10 days 5 days 
Like  0  0  11
Share  0  0  4
Comment  0  0  3

Advertising effectiveness is a direct manifestation of advertising. Nespresso ‘s Top 1 ad received 0 likes, 0 shares, 0 comments in just 10 days.

Summary: Every detail of the advertisement is important. Actually, several important factors that affect the effectiveness of ads are ad creativity, ad copy, ad audience, and ad costs. Now BigSpy generates a top ads report for Nespresso, helping Nespresso to grasp the ad data more clearly.