Top Ads on Nespresso Russia

Nespresso Russia Background Introduction:

Друзья! Мы рады приветствовать вас на официальной странице Nespresso в России!

Facebook is the overlord of social media, and its monthly active users have exceeded 2 billion. In addition, Facebook’s advertising system is developed, whether it is B2B or B2C advertisers, both can get huge benefits on Facebook.

Nespresso Russia has been advertising and marketing on Facebook for many years. And Nespresso Russia has placed 64 of ads on the Facebook platform in the last month. In the past few years,Nespresso Russia has created thousands of ads on Facebook and completed multiple A / B tests. But do you really know what your most successful Facebook ads are? Now I use a spy tool to check.

BigSpy is the best social media ad spy tool. Searching for Nespresso Russia on BigSpy, we can see that these ads have gained a lot of likes. Now, BigSpy generates a detailed Top ad analysis report for Nespresso Russia. BigSpy decomposes the data of ads, view the performance of a single ad, and analyzes the Top 3 ads with the best performance from Nespresso Russia.

BigSpy

1.Nespresso Russia Top 3 Ads Basic Understanding

   top1  top2  top3
Name  Nespresso Russia  Nespresso Russia  Nespresso Russia
Page Categories  Coffee Shop  Coffee Shop  Coffee Shop
Marketing Objectives Other  Other  Other
ECommerce Softwares  N/A  N/A  N/A

Nespresso Russia Marketing Objectives Analysis: 

Nespresso Russia has been operating in Coffee Shop for many years. The marketing objectives it uses most when placing Facebook ads are Other, Other, and Other.

Different campaign objectives bring completely different conversion effects. For example, Page Post Engagement can bring more users who like posts at a lower cost. Website Conversion brings accurate customers with conversions, but the ad costs are relatively high. Nespresso Russia best marketing campaign objective at present is Other. Advertisements mainly choose the appropriate marketing objectives according to different ad purposes.

2.Nespresso Russia Top 3 Ads Content Display

We all know that Facebook ’s advertising policy is strict, and every ad that goes online needs to be reviewed. What kind of advertising copy is in compliance? What kind of advertising copy is welcomed by users?

  top1 top2 top3
Ad Headline  Купить  Nespresso Russia Nespresso FB 21 may.mp4 
Ad Copy Text  Наполните Ваш день яркими кофейными красками с новой с...  С кофемашиной Nespresso Atelier вы – бариста, а ваша кухня – те...  Восточные лейтмотивы в вашей чашке кофе Nespresso – пряный...
Link Description  N/A  N/A  N/A
Website Link  www.nespresso.com  www.facebook.com  www.facebook.com
CTA  SHOP_NOW    
Text Word Count 193  632  1045
Like 308  10  404

Nespresso Russia Top 1 Ad Content Analysis:

Ad title: Text is an extension of the creative. Nespresso Russia Top 1 ads got 308 likes. Nespresso Russia uses a sentence with the finishing touch title: “Купить”, point out the main purpose, and sublimate the theme of the advertisement. The power of a sentence is endless.

The text is a supplement to the headline. Nespresso Russia shared 193 words describing Top 1 ad. In addition, the use of emojis in the text can shorten the distance to the user.

Call-to-Action can promote user’s click behavior and bring the most direct conversion. Currently, the CTA of Top 1 ad is SHOP_NOW.

The main role of the creative is to attract users, and the ad copy is the key factor for conversion. Nespresso Russia should continue to optimize the ad content.

3.Nespresso Russia Top 3 Ads Creative Selection

   top1  top2  top3
Creative Type   Image  Video  Video
Ad Time   2020-05-19-2020-06-14  2020-06-05-2020-06-05  2020-05-20-2020-06-04
Landing Page Link  https://www.nespresso.com/ru/ru/vertuo-special-offer-may-20?utm_source=fb_ig&utm_medium=cpc_social_vertuo&utm_campaign=nespresso_display_always_on_feb_dec20&utm_content=post_with_button_carousel&utm_term=vertuo_18_34_gamers__411gr-o5mq4_  https://www.facebook.com/Nespresso.Russia/videos/1109526886089425/   https://www.facebook.com/376154379523460/posts/892163414589218/

The principle of less is more appropriate for the selection of creatives. In just a few seconds to attract users’ attention, and let users understand the function of your product, these ads produced by Nespresso Russia are successful.

Nespresso Russia Creative Analysis: 

Nespresso Russia placed a Image ad in 2020-05-19-2020-06-14, and got 308 likes. The size and type of creatives used in different ad positions are different. But using beautiful colors can attract users faster.

4.Nespresso Russia Top 3 Ads Audience Analysis:

   top1  top2  top3
Country  N/A  N/A  India
Language  Russian  Italian  English

Different audiences have different demands. Before publishing an ad, you have to ask yourself, do you really know who is your target audience?

Today’s advertising is increasingly pursuing personalization. If you can’t make exquisite advertisements, you must know your audience and attract the most accurate traffic.

Nespresso Russia has the best conversion in N/A, and can advertise more in N/A in the future.

In addition, BigSpy can also target the detailed audience of advertisements, including the age distribution, gender ratio, and country of the audience. You can also use BigSpy to track competitors’ audiences.

5.Nespresso Russia Top 3 Ads Performance Display

   top1  top2  top3
Ad Time  2020-05-19-2020-06-14  2020-06-05-2020-06-05  2020-05-20-2020-06-04
During  27 days  1 days 16 days 
Like  308  10  404
Share  7  1  35
Comment  11  0  10

Advertising effectiveness is a direct manifestation of advertising. Nespresso Russia ‘s Top 1 ad received 308 likes, 7 shares, 11 comments in just 27 days.

Summary: Every detail of the advertisement is important. Actually, several important factors that affect the effectiveness of ads are ad creativity, ad copy, ad audience, and ad costs. Now BigSpy generates a top ads report for Nespresso Russia, helping Nespresso Russia to grasp the ad data more clearly.