Top Ads on Neptun

Neptun Background Introduction:

Нептун е најголемиот малопродажен ланец за бела техника и електроника во Македонија. Основан е во 1998 година и застапен со 25 продавници.

Facebook is the overlord of social media, and its monthly active users have exceeded 2 billion. In addition, Facebook’s advertising system is developed, whether it is B2B or B2C advertisers, both can get huge benefits on Facebook.

Neptun has been advertising and marketing on Facebook for many years. And Neptun has placed 250 of ads on the Facebook platform in the last month. In the past few years,Neptun has created thousands of ads on Facebook and completed multiple A / B tests. But do you really know what your most successful Facebook ads are? Now I use a spy tool to check.

BigSpy is the best social media ad spy tool. Searching for Neptun on BigSpy, we can see that these ads have gained a lot of likes. Now, BigSpy generates a detailed Top ad analysis report for Neptun. BigSpy decomposes the data of ads, view the performance of a single ad, and analyzes the Top 3 ads with the best performance from Neptun.

BigSpy

1.Neptun Top 3 Ads Basic Understanding

   top1  top2  top3
Name  Neptun  Neptun  Neptun
Page Categories  Electronics Store  Electronics Store  Electronics Store
Marketing Objectives Other  Other  Other
ECommerce Softwares  N/A  N/A  N/A

Neptun Marketing Objectives Analysis: 

Neptun has been operating in Electronics Store for many years. The marketing objectives it uses most when placing Facebook ads are Other, Other, and Other.

Different campaign objectives bring completely different conversion effects. For example, Page Post Engagement can bring more users who like posts at a lower cost. Website Conversion brings accurate customers with conversions, but the ad costs are relatively high. Neptun best marketing campaign objective at present is Other. Advertisements mainly choose the appropriate marketing objectives according to different ad purposes.

2.Neptun Top 3 Ads Content Display

We all know that Facebook ’s advertising policy is strict, and every ad that goes online needs to be reviewed. What kind of advertising copy is in compliance? What kind of advertising copy is welcomed by users?

  top1 top2 top3
Ad Headline  Acer Aspire 5  5години гаранција на Sony телевизори, само во месец ЈУНИ! 5години гаранција на SONY телевизори, само во месец ЈУНИ! 
Ad Copy Text  Уживајте во премиум перформансите на Acer Aspire 5 моделите,...  5години гаранција и најниски цени на SONY телевизори, САМ...  5години гаранција и најниски цени на SONY телевизори, САМ...
Link Description  Mоќ и елеганција на едно место!  N/A  N/A
Website Link  www.neptun.mk  www.neptun.mk  www.neptun.mk
CTA  LEARN_MORE  LEARN_MORE  
Text Word Count 354  680  589
Like 51  30  159

Neptun Top 1 Ad Content Analysis:

Ad title: Text is an extension of the creative. Neptun Top 1 ads got 51 likes. Neptun uses a sentence with the finishing touch title: “Acer Aspire 5”, point out the main purpose, and sublimate the theme of the advertisement. The power of a sentence is endless.

The text is a supplement to the headline. Neptun shared 354 words describing Top 1 ad. In addition, the use of emojis in the text can shorten the distance to the user.

Call-to-Action can promote user’s click behavior and bring the most direct conversion. Currently, the CTA of Top 1 ad is LEARN_MORE.

The main role of the creative is to attract users, and the ad copy is the key factor for conversion. Neptun should continue to optimize the ad content.

3.Neptun Top 3 Ads Creative Selection

   top1  top2  top3
Creative Type   Image  Image  Carousel
Ad Time   2020-06-16-2020-06-18  2020-06-14-2020-06-18  2020-06-10-2020-06-18
Landing Page Link  https://www.neptun.mk/promotion-details.nspx?promotion=-195&utm_source=facebook&utm_medium=ad&utm_campaign=Acer_Aspire5_17.06.2020  https://www.neptun.mk/categories/televizori/TV-UHD-SONY-KD-43-XG-8096-BEAP?utm_source=facebook&utm_medium=ad&utm_campaign=Sony_43_8096_15.06.2020   https://www.neptun.mk/categories/televizori/SONY-KD-43-XG-7096-BAEP?utm_source=facebook&utm_medium=ad&utm_campaign=Sony7096_11.06.2020

The principle of less is more appropriate for the selection of creatives. In just a few seconds to attract users’ attention, and let users understand the function of your product, these ads produced by Neptun are successful.

Neptun Creative Analysis: 

Neptun placed a Image ad in 2020-06-16-2020-06-18, and got 51 likes. The size and type of creatives used in different ad positions are different. But using beautiful colors can attract users faster.

4.Neptun Top 3 Ads Audience Analysis:

   top1  top2  top3
Country  Macedonia  N/A  Macedonia
Language  Macedonian  Macedonian  Macedonian

Different audiences have different demands. Before publishing an ad, you have to ask yourself, do you really know who is your target audience?

Today’s advertising is increasingly pursuing personalization. If you can’t make exquisite advertisements, you must know your audience and attract the most accurate traffic.

Neptun has the best conversion in Macedonia, and can advertise more in Macedonia in the future.

In addition, BigSpy can also target the detailed audience of advertisements, including the age distribution, gender ratio, and country of the audience. You can also use BigSpy to track competitors’ audiences.

5.Neptun Top 3 Ads Performance Display

   top1  top2  top3
Ad Time  2020-06-16-2020-06-18  2020-06-14-2020-06-18  2020-06-10-2020-06-18
During  2 days  5 days 9 days 
Like  51  30  159
Share  1  0  2
Comment  0  0  15

Advertising effectiveness is a direct manifestation of advertising. Neptun ‘s Top 1 ad received 51 likes, 1 shares, 0 comments in just 2 days.

Summary: Every detail of the advertisement is important. Actually, several important factors that affect the effectiveness of ads are ad creativity, ad copy, ad audience, and ad costs. Now BigSpy generates a top ads report for Neptun, helping Neptun to grasp the ad data more clearly.