Top Ads on Nedbank

Nedbank Background Introduction:

Official Nedbank Facebook Page. #SeeMoneyDifferently and learn how money well managed can make a real difference. Have a question? Just want to chat? Contact us anytime between 7am - 10pm.

Facebook is the overlord of social media, and its monthly active users have exceeded 2 billion. In addition, Facebook’s advertising system is developed, whether it is B2B or B2C advertisers, both can get huge benefits on Facebook.

Nedbank has been advertising and marketing on Facebook for many years. And Nedbank has placed 74 of ads on the Facebook platform in the last month. In the past few years,Nedbank has created thousands of ads on Facebook and completed multiple A / B tests. But do you really know what your most successful Facebook ads are? Now I use a spy tool to check.

BigSpy is the best social media ad spy tool. Searching for Nedbank on BigSpy, we can see that these ads have gained a lot of likes. Now, BigSpy generates a detailed Top ad analysis report for Nedbank. BigSpy decomposes the data of ads, view the performance of a single ad, and analyzes the Top 3 ads with the best performance from Nedbank.

BigSpy

1.Nedbank Top 3 Ads Basic Understanding

   top1  top2  top3
Name  Nedbank  Nedbank  Nedbank
Page Categories  Commercial Bank  Commercial Bank  Commercial Bank
Marketing Objectives Other  Other  Other
ECommerce Softwares  N/A  N/A  N/A

Nedbank Marketing Objectives Analysis: 

Nedbank has been operating in Commercial Bank for many years. The marketing objectives it uses most when placing Facebook ads are Other, Other, and Other.

Different campaign objectives bring completely different conversion effects. For example, Page Post Engagement can bring more users who like posts at a lower cost. Website Conversion brings accurate customers with conversions, but the ad costs are relatively high. Nedbank best marketing campaign objective at present is Other. Advertisements mainly choose the appropriate marketing objectives according to different ad purposes.

2.Nedbank Top 3 Ads Content Display

We all know that Facebook ’s advertising policy is strict, and every ad that goes online needs to be reviewed. What kind of advertising copy is in compliance? What kind of advertising copy is welcomed by users?

  top1 top2 top3
Ad Headline  Nedbank Gold or Platinum Credit Card  Nedbank Gold or Platinum Credit Card Tailored solutions 
Ad Copy Text  Change the way you use your cash. Up to 55 days’ interest-free credit on a Nedbank credit card. #L...  Change the way you use your cash. Up to 55 days’ interest-free credit on a Nedbank credit card. #L...  To grow your business, you need a specialist franchising partner. Listen to our Jack's Paint franchi...
Link Description  Nedbank credit card  Nedbank credit card  Nedbank Franchising
Website Link  ad.doubleclick.net  ad.doubleclick.net  ad.doubleclick.net
CTA  APPLY_NOW  APPLY_NOW  LISTEN_NOW
Text Word Count 120  120  113
Like 830  561  23

Nedbank Top 1 Ad Content Analysis:

Ad title: Text is an extension of the creative. Nedbank Top 1 ads got 830 likes. Nedbank uses a sentence with the finishing touch title: “Nedbank Gold or Platinum Credit Card”, point out the main purpose, and sublimate the theme of the advertisement. The power of a sentence is endless.

The text is a supplement to the headline. Nedbank shared 120 words describing Top 1 ad. In addition, the use of emojis in the text can shorten the distance to the user.

Call-to-Action can promote user’s click behavior and bring the most direct conversion. Currently, the CTA of Top 1 ad is APPLY_NOW.

The main role of the creative is to attract users, and the ad copy is the key factor for conversion. Nedbank should continue to optimize the ad content.

3.Nedbank Top 3 Ads Creative Selection

   top1  top2  top3
Creative Type   Video  Carousel  Video
Ad Time   2020-06-09-2020-06-18  2020-06-09-2020-06-15  2020-06-04-2020-06-07
Landing Page Link  https://nedbank.co.za/content/nedbank/desktop/gt/en/personal/bank/credit-cards/nedbank-credit-cards.html?cmpid=psoc:fac:car:AlwaysOn:NedbankCC:odd&dclid=CIHarO7djOoCFbIWfQod2AcLXQ  https://ad.doubleclick.net/ddm/clk/463725624;268833281;p?fbclid=IwAR304zdQRIWFlfq3axb3cat_bvejZFF7DyMt2HcrpjHYRF6vHaNKKo3q3h4   https://iono.fm/e/853429?utm_source=Facebook&utm_medium=social&utm_campaign=franchisingpodcast&utm_term=jackpaints&dclid=CLf-t6Lc8OkCFdVfvAodWacBTg

The principle of less is more appropriate for the selection of creatives. In just a few seconds to attract users’ attention, and let users understand the function of your product, these ads produced by Nedbank are successful.

Nedbank Creative Analysis: 

Nedbank placed a Video ad in 2020-06-09-2020-06-18, and got 830 likes. The size and type of creatives used in different ad positions are different. But using beautiful colors can attract users faster.

4.Nedbank Top 3 Ads Audience Analysis:

   top1  top2  top3
Country  South Africa  N/A  South Africa
Language  English  English  English

Different audiences have different demands. Before publishing an ad, you have to ask yourself, do you really know who is your target audience?

Today’s advertising is increasingly pursuing personalization. If you can’t make exquisite advertisements, you must know your audience and attract the most accurate traffic.

Nedbank has the best conversion in South Africa, and can advertise more in South Africa in the future.

In addition, BigSpy can also target the detailed audience of advertisements, including the age distribution, gender ratio, and country of the audience. You can also use BigSpy to track competitors’ audiences.

5.Nedbank Top 3 Ads Performance Display

   top1  top2  top3
Ad Time  2020-06-09-2020-06-18  2020-06-09-2020-06-15  2020-06-04-2020-06-07
During  10 days  7 days 4 days 
Like  830  561  23
Share  10  3  1
Comment  120  68  0

Advertising effectiveness is a direct manifestation of advertising. Nedbank ‘s Top 1 ad received 830 likes, 10 shares, 120 comments in just 10 days.

Summary: Every detail of the advertisement is important. Actually, several important factors that affect the effectiveness of ads are ad creativity, ad copy, ad audience, and ad costs. Now BigSpy generates a top ads report for Nedbank, helping Nedbank to grasp the ad data more clearly.