Top Ads on Navy Federal Credit Union

Navy Federal Credit Union Background Introduction:

Official Facebook page of Navy Federal Credit Union. Equal Housing Lender. Federally insured by NCUA.

Facebook is the overlord of social media, and its monthly active users have exceeded 2 billion. In addition, Facebook’s advertising system is developed, whether it is B2B or B2C advertisers, both can get huge benefits on Facebook.

Navy Federal Credit Union has been advertising and marketing on Facebook for many years. And Navy Federal Credit Union has placed 54 of ads on the Facebook platform in the last month. In the past few years,Navy Federal Credit Union has created thousands of ads on Facebook and completed multiple A / B tests. But do you really know what your most successful Facebook ads are? Now I use a spy tool to check.

BigSpy is the best social media ad spy tool. Searching for Navy Federal Credit Union on BigSpy, we can see that these ads have gained a lot of likes. Now, BigSpy generates a detailed Top ad analysis report for Navy Federal Credit Union. BigSpy decomposes the data of ads, view the performance of a single ad, and analyzes the Top 3 ads with the best performance from Navy Federal Credit Union.

BigSpy

1.Navy Federal Credit Union Top 3 Ads Basic Understanding

   top1  top2  top3
Name  Navy Federal Credit Union  Navy Federal Credit Union  Navy Federal Credit Union
Page Categories  Financial Service  Financial Service  Financial Service
Marketing Objectives Other  Other  Other
ECommerce Softwares  N/A  N/A  N/A

Navy Federal Credit Union Marketing Objectives Analysis: 

Navy Federal Credit Union has been operating in Financial Service for many years. The marketing objectives it uses most when placing Facebook ads are Other, Other, and Other.

Different campaign objectives bring completely different conversion effects. For example, Page Post Engagement can bring more users who like posts at a lower cost. Website Conversion brings accurate customers with conversions, but the ad costs are relatively high. Navy Federal Credit Union best marketing campaign objective at present is Other. Advertisements mainly choose the appropriate marketing objectives according to different ad purposes.

2.Navy Federal Credit Union Top 3 Ads Content Display

We all know that Facebook ’s advertising policy is strict, and every ad that goes online needs to be reviewed. What kind of advertising copy is in compliance? What kind of advertising copy is welcomed by users?

  top1 top2 top3
Ad Headline  Save With cashRewards  Refinance College Loans Low Rates on Car Loans 
Ad Copy Text  Apply for a cashRewards credit card, and you could save money on interest with a low intro APR on pu...  Save money and set the term that works best for you with a student or parent refi loan.  Get a great rate and drive off with a low monthly payment on your next car.
Link Description  Plus, earn a $150 bonus.  Check out our new low rates.  Decisions in seconds
Website Link  ad.doubleclick.net  ad.doubleclick.net  ad.doubleclick.net
CTA  APPLY_NOW  APPLY_NOW  APPLY_NOW
Text Word Count 121  87  75
Like 361  202  21

Navy Federal Credit Union Top 1 Ad Content Analysis:

Ad title: Text is an extension of the creative. Navy Federal Credit Union Top 1 ads got 361 likes. Navy Federal Credit Union uses a sentence with the finishing touch title: “Save With cashRewards”, point out the main purpose, and sublimate the theme of the advertisement. The power of a sentence is endless.

The text is a supplement to the headline. Navy Federal Credit Union shared 121 words describing Top 1 ad. In addition, the use of emojis in the text can shorten the distance to the user.

Call-to-Action can promote user’s click behavior and bring the most direct conversion. Currently, the CTA of Top 1 ad is APPLY_NOW.

The main role of the creative is to attract users, and the ad copy is the key factor for conversion. Navy Federal Credit Union should continue to optimize the ad content.

3.Navy Federal Credit Union Top 3 Ads Creative Selection

   top1  top2  top3
Creative Type   Image  Image  Image
Ad Time   2020-05-11-2020-06-20  2020-05-07-2020-06-18  2020-06-10-2020-06-18
Landing Page Link  https://www.navyfederal.org/loans-cards/credit-cards/offers/cash-rewards.php?cmpid=sm%7Cfb%7CcashRewardsSO%7Ccrd%7Ccshrw%7CcashRewards%7C05/01/2020%7C%7C%7C273089278  https://ad.doubleclick.net/ddm/trackclk/N1178822.3122870FACEBOOKUSA/B23638645.272781896;dc_trk_aid=467441438;dc_trk_cid=132108362;dc_lat=;dc_rdid=;tag_for_child_directed_treatment=;tfua=?fbclid=IwAR2i_De85kg-py8GYlvg3a5hstQfGAPvi5sreRs2B9DGrJgV2kbV-Hk1IX8   https://www.navyfederal.org/loans-cards/auto-loans/index.php?cmpid=sm%7Cfb%7Cautopurchase%7Cclns%7Can%7CnewpurchaseITA_Veterans%7C06/16/2020%7C%7C%7C274995302

The principle of less is more appropriate for the selection of creatives. In just a few seconds to attract users’ attention, and let users understand the function of your product, these ads produced by Navy Federal Credit Union are successful.

Navy Federal Credit Union Creative Analysis: 

Navy Federal Credit Union placed a Image ad in 2020-05-11-2020-06-20, and got 361 likes. The size and type of creatives used in different ad positions are different. But using beautiful colors can attract users faster.

4.Navy Federal Credit Union Top 3 Ads Audience Analysis:

   top1  top2  top3
Country  United States  N/A  N/A
Language  English  English  English

Different audiences have different demands. Before publishing an ad, you have to ask yourself, do you really know who is your target audience?

Today’s advertising is increasingly pursuing personalization. If you can’t make exquisite advertisements, you must know your audience and attract the most accurate traffic.

Navy Federal Credit Union has the best conversion in United States, and can advertise more in United States in the future.

In addition, BigSpy can also target the detailed audience of advertisements, including the age distribution, gender ratio, and country of the audience. You can also use BigSpy to track competitors’ audiences.

5.Navy Federal Credit Union Top 3 Ads Performance Display

   top1  top2  top3
Ad Time  2020-05-11-2020-06-20  2020-05-07-2020-06-18  2020-06-10-2020-06-18
During  41 days  43 days 9 days 
Like  361  202  21
Share  23  7  0
Comment  33  7  0

Advertising effectiveness is a direct manifestation of advertising. Navy Federal Credit Union ‘s Top 1 ad received 361 likes, 23 shares, 33 comments in just 41 days.

Summary: Every detail of the advertisement is important. Actually, several important factors that affect the effectiveness of ads are ad creativity, ad copy, ad audience, and ad costs. Now BigSpy generates a top ads report for Navy Federal Credit Union, helping Navy Federal Credit Union to grasp the ad data more clearly.